How To Ask Customers For Killer Testimonials For Social Proof Marketing
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Transcript of How To Ask Customers For Killer Testimonials For Social Proof Marketing
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Designing a PowerPoint from scratch isn’t ideal for most marketers.
Though some of us may have some flair for design, it’s pretty daunting to look at the
default introduction title slide, knowing you have a ways to go before you have an
engaging, interactive presentation to upload to SlideShare.
To make sure you’re set up for SlideShare success, follow the steps in this template.
We’ll help you figure out the slide design elements, then combine them in different
layouts, and then take care of some SlideShare-specific technical skills. Bonus: We
even sprinkled in some extra resources in case you want to make your presentation
extra spiffy.
INTRO
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How To Ask Customers
For Killer Testimonials
for Social Proof
Marketing
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What is Testimonials?
Testimonials are what we call social proof.
It is a way of showing to potential buyers that other people have
used our services and that they like us and that they like buying
from us so that it’s OK and that they will have a good
experience if they buy from us as well.
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The 3 Types of Testimonials
Written Testimonial
Audio Testimonial
Video Testimonial
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This can go on your web
page. It can go on your
flyers, it might go on your
business card.
Written Testimonial
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Audio Testimonial
This is where maybe you’ve had
somebody on the phone, and
you’ve recorded them giving you
the testimonial.
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The reason I like video
testimonials is from your video
you can display it as a video on
a website, but you can also
extract the audio out of it and it
becomes an audio testimonial,
or you can get it transcribed and
it becomes a written testimonial.
Video Testimonial
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The Step by Step “How To” Strategy to Ask for a Testimonial
“Were you at all hesitant about buying from me or buying X, Y, Z Widget? If so, why? If not, why not?” “What ultimately made you decide to buy X, Y, Zed Widget? Or to do business with X, Y, Zed Company?” “What has been the biggest benefit or the results that you have achieved since attending that event or buying that product or doing business with us?” “Who would you recommend buy X, Y, Zed product? Come along to X, Y, Zed event? Do business with X,Y, Zed and why?”
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We want to find out from them were they
hesitant about doing business with us
because in a testimonial someone else is
probably going to be thinking “Will I do
business, will I not do business?
“Were you at all hesitant about buying from me or buying X, Y, Z Widget? If so, why? If not, why not?”
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“What ultimately made you decide to buy X, Y, Zed Widget? Or to do business with X, Y, Zed
Company?”
We’re looking to connect with other potential customers and show them that while they may have been hesitant the reason they bought is because of a benefit that they saw.
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We really want to focus on the result
here, to show others considering our
product or service that others are getting
great results.
“What has been the biggest benefit or the results that you have achieved since attending that event or buying that product or doing business with us?”
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“Who would you recommend buy X, Y, Zed product? Come along to X, Y, Zed event? Do
business with X,Y, Zed and why?”
You’re asking them to tell you who they would recommend it to and why they would recommend it to them.
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Carl Taylor
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