Social proof in web design - secrets of testimonials / pyschology
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1 Tried way for people to trust you and your website? See WebPayload.com for full featured video
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Learn about Social media and social proof. As well as testimonials and real world examples of social proof.
Transcript of Social proof in web design - secrets of testimonials / pyschology
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Tried way for people to trust you and your website?
See WebPayload.com for full featured video
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Episode 21: Secrets of Psychology : Part 5 Social Proof
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✓ People trust what other people are doing in numbers
✓ Usually when a lot of others are doing something it is generally the right thing for us to do
✓ It’s a very convenient shortcut for to know what to do and what to trust
✓ When uncertainty reigns we are likely to look to others for guidance
✓ Everybody’s doing it. Simple saying but it has a lot of grounding.
✓ Psychologists call this conformity, herd behavior, or the bandwagon effect. Marketers call it social proof.
Social Proof
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✓ Example would be when you are on the motorway and you see everyone going into the slow lane
✓ Ever wondered why you automatically think you should do the same?
✓ Social proof and herd mentality
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Social Proof
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✓ Which restaurant would you choose?
✓ Why is one so quiet? It can’t be trustworthy!
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Restaurants
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Social Media
✓ Are you likely to trust a site with 3 followers or 3000?
✓ If you have a low social media following then it’s better to have no stats on how small your audience is - trust factor
✓ In the prospects mind of a low social following
✓ Does this service or product really work or is it scam?
✓ It’s too new to trust...
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Effective
✓ On Amazon you will all seen “Others bought along with X”
✓ Our most popular items are...
✓ Our most popular plan is...
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Testimonials
✓ They sale your best salesman are your happy customers - word of mouth.
✓ Can be an very important part of selling
✓ Use photographs - high quality, genuine and authentic photos
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Pro Tip: Testimonials
✓ In the testimonial counteract an common objection made for NOT buying your product
✓ For instance: “It’s too expensive”
✓ Counteract “I thought it was too expensive but the value got completely overwhelmed the price i paid and my business has saved literally thousands”
✓ With a genuine photo could make you a lot of sales
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Examples
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Summary
✓ Use social proof wherever you can - it’s powerful
✓ Use testimonials with photos and counteract reasons not to buy with genuine submissions
✓ Use popular sections and content
✓ Use social media stats - if not too low counts
✓ Don’t deceive!
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