Questionnaire Results

From our results this is the first chart we had produced. It illustrates the different platforms the public view music videos on. As you can identify, most of the individuals use their phone/ iPod and the internet to watch music videos on. The reason for this may be due to the ease of access for these products, and that they are available at anytime, therefore individuals are able to decide what music they watch/ listen to. Whereas, with the radio, you are not able to chose which music/ song you can listen to, as each channel has set times when the music is played. Phones are a more modern form of technology, hence the reason the amount of people listening to radios are decreasing. In relation to these results, we are considering to upload our video to the internet (YouTube), which can be viewed on mobile devices.

TV

Internet

Phone/ iPod

Radio

0 1 2 3 4 5 6

What platform do you view music videos on?

Number of people

The next question that we presented in a pie chart highlighted the significance of each technique. When viewing a music video there are certain features that must be considered. From our questionnaire we found out that camera shots were the most important factor for individuals in a video. This indicates that when we create our music video, we have to ensure that shots are unique and different so that they appeal to the audience. The second factor that held the most significance was the setting. This is important due to the fact that it sets the mood and atmosphere of the scene making it more realistic, therefore the audience are able to visualize themselves in the characters position. When making our video we will be taking these results into consideration in order to ensure that our video achieves success.

The significance of each technique when viewing a music video

Setting

Mise-en-scene

Camera shots

Sound

Every video consists of representations, which can either be positive or negative, depending on the message they are trying to set. Most of the individuals we questioned believed that gender has been represented positively in videos, however it can vary depending on the genre and type of video. Age, ethnicity and disability is seen as a factor that consists of both positive and negative representation. The reason for why individuals had chose this is because each video is different in relation to their genre and theme. Therefore as ours is a love song, gender may be represented negatively, as the boy has broken the girls heart, whereas age and ethnicity will be seen as a positive factor due to young love, however disability is a representation that we are not including in our video as it is difficult to portray in a positive/ negative light according to our genre.

Gender Age Ethnicity Disability0

2

4

6

8

10

12

14

16

The positive/ negative representations people have seen in a music video

Both

Strongly negative

Negative

Strongly positive

Posiitive

It is important for a music video to have a clear narrative, hence the reason we asked individuals the significance of having an effective narrative. The most common answer that we found was that the video is easier to understand and follow when the narrative is set. The second result we identified was that, the narrative enhances the realism of the video, making it appealing to the audience. The third finding represented the fact that a narrative can be used for the audience to relate to the artist and their experiences in life, and the last result with the least amount of votes, illustrated that a narrative sends a clear message to the viewers. All of these factors are significant to include in a music video, therefore they all need to be taken into consideration to ensure that our video is targeted to our specific audience.

Easy to un-derstand

Can relate to the artist

Sends a clear message

Makes the video more realistic

0

1

2

3

4

5

Opinions about videos having an effective narrative

Number of people