Main task- Planning

QUESTIONNAIRE ANALYSIS

The questionnaires were started off with a few simple questions of whether the individual was male or female,

employed or not and their particular age range, being the typical questions given in questionnaires.

The age range was completely at 16-18 years on all questionnaires answered with the majority being employed.

Gender wasn’t a particularly vital question though but however it was still apart of the questionnaire.

QUESTION ANALYSIS 1-3

QUESTION ANALYSIS 4

As the graph shows indie/alternative seems like a popular genre of music between the individuals that have answered this questionnaire. Followed by rock and then pop. These three leading genre’s of music seem like the typical types of music to be used in a magazine to get the reader’s attention especially when they are reading about the type of music that they actually like.

The next question asked was how often do you purchase magazines which will give me an idea of

how often they read magazines in accordance with how often they buy them or if they buy them

at all. It seems that most people rarely or occasionally purchase magazines giving the

impression of how often they read them.Secondly a question was asked whether the layout of a magazine would effect whether someone was to purchase a magazine and of course in all cases

this was answered with yes as this is a vital aspect of advertisement and is the difference

between someone purchasing a magazine or not.

QUESTION ANALYSIS 5-6

The next question being what radio stations do you listen to was answered mainly with radio 1 and various other station

relating to the BBC. However some other answers were given such as kerrang, planet rock, Mercia and free radio,

however the predominant answer given was radio 1.

Secondly the next question given was what colour scheme would best suit a magazine in your opinion which was

answered mainly with contrasting colours of light and dark with one example being purple, orange and black. Two

similarly bright colours which may be used for cover lines, text and titles followed by a contrasting colour used for the

background.

QUESTION ANALYSIS 7-8

The next question may have been quite a leading question, are you more likely to purchase a magazine if your favorite

artist is on the front cover?, with all answers being yes. However it is still a useful question to use nonetheless and

will help to plan my magazine.

Secondly with the following question being how formal/informal would you prefer the language to be in a

magazine with a mixture of answers being given. This may depend on how formal or informal the actual person is or

how particular they are when it comes to reading magazines. Though it seems a mixture of both formal and informal language to be used should suit both audiences

well.

QUESTION ANALYSIS 9-10

QUESTIONNAIRE

• Gender: Male/Female

• Age Group: 16-18 19-25 26-30 over 31

• Employment: Y/N

• What genre of music do you like?

Rock Rap Classical Indie/alternative Heavy metal Pop Other

•  How often do you purchase magazines?

Regularly Often Occasionally Rarely Never

• Would the layout of a magazine effect whether you would buy it or not?

E.g. colourful layout, black and white layout etc.

• What radio stations do you listen to?

• What Colour scheme would best suit a magazine in your opinion?

• Are you more likely to purchase a magazine if your favourite artist is on the front cover?

•  How formal/informal would you prefer the language to be in a magazine?

• Would you ever consider purchasing a subscription to a magazine?

Y/N

 

A series of people were asked to fill out these questions so that I can then determine from the results, what my magazine may need to suit most audiences and appeal to them.