A study on the effectiveness of direct marketing strategies at Motilal Oswal

QUESTIONNAIRE - TELECALLER1.Name:-..... 2.E-mail id:-.3.Mobile no:- 4.Gender:- Male Female5.Reaction to the introduction of executive and company by name a) I am busy now b) I am busy now call me later c) I am busy now call me in specified time d) Disconnecting callwithout response e) Negative reaction by scolding f) Sorry I am not interested 6. Initial reaction of the buyers during brief introduction about company a) Sorry I am not interested b) Already having a account c) Please tell me fast d) Disconnecting the call without response e) Ok go ahead7.Response to the information about the expertise available at MOSL a) Listening c) Sharing interest by asking questions d) Objection to the information e) Putting an end to the conversation

8.Reaction when information about company product is discussed a) Listening and ask for more information on a specific product b) Simply listening c) Interrupting with unrelated question d) Objection to a specific product

9.Response by buyers if they already have an account with other company a) Fine I already have account with other company no need for one more b) Asking how the product Is superior to their existing one c) Arguing with executive d) Arguing and ending the conversation e) Sharing interest in the companys product

10.Response to the appointment for sales executive to visit a) Response in positive and ask for more information without responding for appointment

b) Negative response saying he/she will only call and inform later about appointment

c) Giving appointment immediately

SIR M. VISVESVARAYA INSTITUTE OF TECHNOLOGY, Bangalore Page 1