CD Questionnaire Graphs (2)

7/30/2019 CD Questionnaire Graphs (2)

1/12

The majority of the people we had asked to fill out our questionnaires were

female, as our target audience consists of mostly women. However, the genre

that we have chosen generally appeals to both genders, therefore it was essential

to discover the viewpoints of males also.

We aim to target at a wide range of ages to create a wider mass appeal, so we

have asked a variety of ages to fill out our questionnaire so that the results of are

representative of our target audience.

Also, we have approached more 16-20 year olds than other age ranges. I have

discovered from research on the subject that teenagers within the range of 12-20

years old spend more money on music than any other age range. This suggests

that younger audiences are most likely to buy our CD album. Therefore feedbackfrom individuals of this age range is valuable in the design of our digipak.

Gender

Females

Males

Age

5 - 11

12 - 15

16 - 20

21 - 30

31 - 40

41 - 50

50+


2/12

From this graph, we have found that the artists name and their picture on thefront of the CD case are most appealing to our audience. We will incorporate this

onto our front cover to ensure that the audience can identify with the artist (Uses

and Gratifications). It is important that we add these features the front cover, as

it is the first part of the album that will attract the audience.

0123456

789

10

What would you want on the front

of a CD case?

Series1


3/12

From these results, we understand that our audience would expect to see the

track list of the album on the back of a CD case. To satisfy their expectations and

to inform the audience what songs the album consists of, we will include this

within our digipak.

0123456789

What would you want on the back

of a CD case?

Series1


4/12

Promote product?

012345678

What would you want on the

inside of a CD case?

Series1


5/12

These results suggest that the audience associate bright electric colours and

musical instruments with the new wave genre. To further conform to our chosen

genre, we will apply these conventions throughout the layout of our digipak.

0

1

2

3

4

5

Record/recordplayer

Red lipstick Musicalinstruments

Bright, electriccolours

Microphones

What iconic images and colours would you like to

have to represent the new wave genre?

Series1


6/12

18

19

20

21Design 1

Design 2Design 3

Score each design out of 3, 3 being

your favourite

Series1


7/12

Taking into consideration the comments about Design 1, we will try to use the

colours used in this design to meet the audiences preferences.

0

0.5

11.5

2

2.5

3

3.5

4

4.5

add morewriting

use the icecream imagery

put a pictureon the inside

pane

uselighter/softer

colours

Change thegreen

What would you change about

design 1?

Series1

0

1

2

3

4

5

6

The colours Artist images The dots The lip shaped

puff

Positive elements of design 1

Series1


8/12

The participants of our questionnaire seemed to have liked the colours within

the design, but would like them to be more vibrant and bright. This would be

effective in our final design, as it will be eye catching to the audience, and

therefore will promote the product. Also, striking and vibrant colours are

typically used within the new wave genre, thus making our digipak more

conventional.

0

1

2

3

4

5

6

Use a main image on

the front

Less feminine

colours

More

colour/brighter


design 2?

Series1

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

The record The ice cream The colours Artist images


Series1


9/12

The ice cream is the most favoured element within Design 3. We could apply an

image similar to this to our final design, and it will also create a link to our music

video, as we have used ice creams within the theme.

The audience suggested adding a picture of the artist to this design, allowing

them to identify and possibly familiarise with the artist.

They have also suggested lessening the femininity of the design. This may create

an advantage for our product, as making the theme more neutral could make

more males inclined to buy it; targeting towards a wider mass audience, rather

than limiting our product to females.

0

0.5

1

1.5

2

2.5

33.5

4

4.5

The colours The ice cream Flowers


Series1

0

0.5

1

1.5

2

2.5

3

3.5

Add a

background

colour

Make it less

feminine

Add more

content

Add a

picture of

the artist

Lyrics


design 3?

Series1


10/12

There is a significant preference to Typography 5 within these results. From this,

we are aware that the majority would like to see this type of font featured on our

digipak, rather than the others that we had intended to use.

0

10

2030

40

50Typeography 1

Typeography 2

Typeography 3Typeography 4

Typeography 5

Rank the typographies in order of

preference

Series1


11/12

The audience would significantly like to see an extreme close up shot of the artist

on the front cover. We will try to use this to accommodate our audiences

choices, and this may encourage us to use this type of shot in our other ancillary

product (magazine advertisement), and to increase the use of the shot within our

music video.

0

1

2

3

4

5

6

7

Extreme closeup Close up Mid shot Long shot

What kind of camera shot of the artist

would you like to see on the front cover?

Series1


12/12

From the previous graphs, it seems that the questionnaire participants have

made frequent references to colour within the design of a digipak. This has

ensured us that we should confidently use a variety of them within our digipak

design. However this graph informs us that the audience would like to see

contrasting colours in particular. This follows the conventions of our chosen

genre, so we will definitely incorporate this element in the design of our digipak.

0

1

2

3

4

5

6

7

Warm colours (red,

orange etc.)

Cold colours (blue,

grey etc.)

Bright Contrasting Black and

white/greyscale

What kind of colourscheme wouldyou like?

Series1

CD Questionnaire Graphs (2)

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