Questionnaire results and

analysis

1 we asked 15 people what gender they are; this is so we could base our branding of our star to appeal to the majority of people I surveyed, in this case I interviewed 2/3 female, this therefore shows that the branding will be aimed at more so at females, although we will still include aspects which will appeal to males as well, as there is a male star in our band. This was a fault on our behalf as we had an unbalanced sample.

33%

67%

Are you male or female? Male Female

2

We then assessed their ages so we could target the audience that most commonly listened to indie/pop music and would be interested in our branding. The most common age group we interviewed were 16-25, at 67%. However, we had another unfair sample as not many 36-45 year olds completed the questionnaires, so I will therefore have less information about their customer needs. We still produce a star in aim towards 16-25 year olds by making the lyrics in the songs more relatable to those going through relationship difficulties such as relationships etc

7%

67%

7%

7%

13%

How old are you?0-16 16-25 26-35 36-45 46-55 56+

3

• From this particular question, we have gathered information that pop was the favourite genre with 35%, followed narrowly with indie at 34%. This is beneficial to our work and development as we was going to go with an indie/pop music video and these results confirm that the target audience like this genre and that it would work successfully.

35%

35%

15%

4% 8%4%

What is your favourite music genre?Indie Pop Soul R&B Rock 80's

4

• This particular pie chart shows me that 91% of my target audience watch music videos, with 42% of them watching them everyday. This was useful as I was then able to get a more in depth response when asking them questions such as ‘What settings do you like to see in music videos and why?’ therefore as I have a vast amount of people who watch music videos a lot I was given a very in depth answer to this particular question,therefore it shows that by my target audience watching several different music videos per day, that they as consumers are also given different connotations and that they watch music videos daily as a hobby and something to pass the time by.

Everyday 2-3 times a week 2-3 times a month Not Often Never

5

• Overall, my target audience’s favourite music video was Michael Jackson – Thriller as this achieved 20% of the votes out of 12 responses given to this particular question. They claimed it was their favourite music video as ‘it was before it’s time’ and ‘it offered something new’ , noticeably it was both participants over the age of 56+ and the 46-55 participants who said that this was their favourite music video. This is due to the unique elements Michael Jackson involved, the video seemed somewhat futuristic. The sample who shared that this was their favourite video was more likely to be of the 46+ age as they were most likely early teens when the video was released. It was also noticeable that Taylor Swift had three different songs in the favourite music video category, the fact in which she has three different songs resembles the fact in which she appeals to 16-25 year olds and they were the category in which we surveyed the most. The reasons as to why people like her music videos so much are because they’re ‘engaging’ and because ‘the lyrics are relatable’.

20%

7%

7%

7%

7%

7%

13%

7%

7%

7%

7%

7%

What is your favourite music video and why?Michael Jackson - Thriller Emeli Sande - Clown Green Day - American IdiotRihanna - Bitch better have my money Mark Ronson ft. Bruno Mars - Uptown funk Jess Glynne - Don't be so hard on yourself Taylor Swift - Style Taylor Swift - You belong to me Taylor Swift - Bad BloodBeyonce - Listen Nicki Minaj - Anaconda Sam Smith - Like I can

6

• Beyonce and Jess Glynne both received two votes each with therefore ties them at 13% this again reflects the type of artist I am going for as Jess Glynne is an indie/pop singer who is one of the artists we are inspired from well as accommodating other artist styles within our music video as well. We noticed that the majority of the ‘favourite artists’ were infact female, now this may be due to the sample being predominantly female or maybe even males prefer to listen to a female vocal than male; we have to consider this when producing our brand.

7%

13%

7%

7%

7%

13%7%

7%

7%

7%

7%

7%

7%

Who is your favourite artist and why?The Beatles Jess Glynne Nicki Minaj Taylor Swift Calvin Harris Beyonce Ella Eyre Hozier Katy Perry Billy Bragg Mariah Carey Micheal Jackson I don't have a favourite

7

• 73% of my target audience preferred high budget videos and therefore they like elements such as vibrant colours and a better quality production. With a better quality production comes the responsibility of using higher quality cameras, lighting and props. Also, due to them preferring high budget videos this suggests they prefer the lavish, expensive elemenst of the videos. For example they like the richness in many videos as this makes them stand out.

20%

73%

7%

Do you prefer to watch low or high budget music videos and why?

Low High I don't mind

8

• City and outside, were the two most popular settings with 27% and 20% respectively. Locations which would work with an indie/pop genre would be the city (such as London) because of its vibrant light and good scenery, this would also work with outside and although we will not be filming on a beach, this is due to being generic and seen very foten. We want our video to be unique and stand out and we want to stear clear of typical music videos. I have also done this in order to try and make my music video relatable to my target audience so that it may remind them of a previous occasion when listening to similar music

13%

27%

7%20%

7%

13%

7%

7%

What settings do you like to see in music videos and why?Woods (Dark Location) City (London) Cuba Outside (Beach)Near Water Party/Club Field Location Shoot

9

• My target audience prefer the fancy/prestigious fashion with 33%, this would be hard to fit with the indie vibe as the genre is known for being laid back, casual and chill. The use of normal clothes (20%) will be valuable to use as this is what our genre is known for. Yet we still want it to have elements of realism whilst still using bright colours. We will try to encorporate the use of both styles of fashion

20%

7%

13%

7%

7%

33%

13%

What type of costumes do you like to see in music videos and why?

Normal Clothes One's which resemble the song Bright colourful costumes Red (Romantic)Retro Fancy/Prestigious fashion Festival Wear

• Vibrant colours are what attract people to newly released music videos with 19% of people agreeing with this. This is useful to know as I was going to include vibrant colours within my own music video and from the results of my questionnaire, this has highlighted the fact that this would be a useful way in order to attract my potential target audience.

13%

6%

13%

6%

19%

13%

6%

13%

6%

6%

What do you look for when you watch a newly released music video?

The Storyline Elements of fun Unique elementsModern qualities Vibrant Colours CostumesOld School Vibes The Artist Whether the video has a featuring artistThe Setting

• The majority of my target audience agreed that they’d like to watch an indie/pop music video, therefore it has gave me the confidence to go ahead with the idea as I think it will be successful and that it will appeal to a mass market. The 20% who answered no to this particular question were the two 56+ participants and the reasoning behind this was because they didn’t know the genre. Therefore, I have achieved a successful target audience in 16-25 year olds, who also like other indie popstars, such as Taylor Swift, Jess Glynne and Ella Eyre

80%

20%

Would you like to watch an indie/pop music video, if so why?

Yes No