2. HOW EFFECTIVE IS THE

COMBINATION OF YOUR MAIN

PRODUCT AND ANCILLARY TEXTS?

I didn’t feel that my album ancillaries and music video necessarily had to link because I was making an album cover rather than a single. However parallels can be drawn from the two. For example our band is made up of people from different backgrounds and our music video also shows this diversity as our performers are of different ethnicities, this is because the products are aimed a mainstream mixed audience.Use of diverse ethnicity in

both products

Age

Another similarity is the age range of the band members and the performers. As both products are aimed at a young audience we have used young individuals ranging between the ages of 15-18 in both products so the audience can relate to them.

Use of bright colours

We’ve also used bright colours in both products. The bright colours are also reinforced through the use of settings in both products as they use similar settings such as the park. The bright colours and lighting of the outdoors put audience members in a cheerful mood the colours also adhere to the pop genre conventions.

Use of black and white

We’ve also used black and white in both products as the background of the inlays are black and white and the beginning of the music video is in black and white.