Who would be the audience for your media product?(Question 4)

IntroductionWhilst people can be defined through thousands of characteristics and grouped into millions of different combinations, media productions need to target specific groups while keeping it somewhat vague. Post choosing an audience the production has to represent and relate to that group. Everything we do is affected by the audience we choose.

We chose to target our audience in 3

main ways.- Age- Location- Socioeconomic Grade (NRS Social Grade)

AgeWe chose this age group

because we feel as though we want to target younger

generations and can relate better to them. They are

progressive, tech savvy and more importantly drive more than the older groups. The

morning commute is our main target for time, this age group is the most likely to commute to

work/college/uni in the morning than below and over our demo.

16 -35

LocationThis one is simple, the dialect/accent of the

presenters is from this area and is used by the locals still. Most importantly is the fact the stories we have chosen relate heavily to this local

area. For example the “Lincolnshire woman wins

Prince's Trust Young Ambassador award” story.

Possible location of radio station

Possible radius we would like to cover.

Socioeconomic Grade

The other demographics heavily relate to this one as the language used and quite

possibly accent and slang specifically may be aimed more for ‘northerners’ the stereotype of which isn't

managerial positions. Also upper class audiences may

not see the station as mature enough. C1 - E

End