Question 4- Who would be the audience for your media product?
-
Upload
jessmonksfieldwdf -
Category
Design
-
view
267 -
download
0
Transcript of Question 4- Who would be the audience for your media product?
![Page 1: Question 4- Who would be the audience for your media product?](https://reader035.fdocuments.us/reader035/viewer/2022070522/58eefcab1a28ab25588b46cd/html5/thumbnails/1.jpg)
Who would be the audience for your media product?
![Page 2: Question 4- Who would be the audience for your media product?](https://reader035.fdocuments.us/reader035/viewer/2022070522/58eefcab1a28ab25588b46cd/html5/thumbnails/2.jpg)
What is an audience profile?Economic characteristics (disposable income, car ownership, home ownership, etc.) and social characteristics (lifestyle, leisure activities, buying patterns) of the listenership, readership or the viewership of a particular advertising medium.
What is a demographic?Demographics are the quantifiable statistics of a given population. Demographics are also used to identify the study of quantifiable subsets within a given population which characterise that population at a specific point in time.
![Page 3: Question 4- Who would be the audience for your media product?](https://reader035.fdocuments.us/reader035/viewer/2022070522/58eefcab1a28ab25588b46cd/html5/thumbnails/3.jpg)
Soul’s audience profile - Class• Established Middle Class:
Members of this class have high levels of all three capitals although not as high as the Elite. They are a gregarious and culturally engaged class.
New Affluent Workers: This class has medium levels of economic capital and higher levels of cultural and social capital. They are a young and active group.
![Page 4: Question 4- Who would be the audience for your media product?](https://reader035.fdocuments.us/reader035/viewer/2022070522/58eefcab1a28ab25588b46cd/html5/thumbnails/4.jpg)
Soul’s audience profile – typical occupation
Some of the jobs Soul’s audience are likely to be occupied in are
Designers
Teachers Artist
s
Performers
Event planners
Fashion Entrepreneurs
The women that read Soul are strong independent females work in jobs that are fulfilling and challenging as well as creative
![Page 5: Question 4- Who would be the audience for your media product?](https://reader035.fdocuments.us/reader035/viewer/2022070522/58eefcab1a28ab25588b46cd/html5/thumbnails/5.jpg)
Soul’s audience profile - Leisure activities
Leisure activities of Soul’s readers may include:
![Page 6: Question 4- Who would be the audience for your media product?](https://reader035.fdocuments.us/reader035/viewer/2022070522/58eefcab1a28ab25588b46cd/html5/thumbnails/6.jpg)
Soul’s audience profile – fashion and music tastes
Jazz
Soul
Blues
Classi
cal
R&B
Vinta
geSophisticated
Unique Chic
Elegant
![Page 7: Question 4- Who would be the audience for your media product?](https://reader035.fdocuments.us/reader035/viewer/2022070522/58eefcab1a28ab25588b46cd/html5/thumbnails/7.jpg)
Soul’s audience profile - Summary
My demographic represents some what an alternative lifestyle which is diverse and is generally perceived to be outside the cultural norm. Lifestyle is a media culture term derived from the concept of
Style of art.The genre of music can influence a number of lifestyle choices in the life of a listener which may include factors like personal style, occupation and hobbies. Therefore, I have adapted Soul to suit these preferences and interests of readers.