Question 4Question 4Question 4Question 4

How did you use existing technologies in How did you use existing technologies in construction and research, planning and construction and research, planning and

evaluation tools? evaluation tools?

How did you use existing technologies in How did you use existing technologies in construction and research, planning and construction and research, planning and

evaluation tools? evaluation tools?

How there new?How there new?Media technologies are something new and have only existed recently in current media, and have all been incredibly useful in each stage of my work.

The rise of media technology that really took off in the early 21st century has been incredibly useful and given me the opportunity to work with websites that may not have existed a few years ago like UK tribes, whereas there are already existing websites like Youtube that were created well over 10 years ago, and have only continued to improve.

BloggerBloggerBlogger was the online blog tool I have chosen to use to present all of the information I have collected. Blogger is incredibly useful in allowing me to split up my work into sections like, planning, research and evaluation, making my work more accessible and easier to read and use. I wanted to use blogger because I felt it contained my work really well and made it easy to read the information. This tool was incredibly useful as I could include all of my presentation tools, like prezi and powtoon, I did this using the embedding tool and adding the information onto the HTML. With my blog I was also able to include photos and add text that gave my blog fluency and made it easy to use for my target audience.

YoutubeYoutubeYoutube is one of the key platforms I relied on at the initial research stages of my production. I used these as a way of looking at existing media texts, and moving frame by frame through videos which would allow me to understand the kind of editing techniques, camerawork or mise-en-scene that I could include. Youtube was an incredibly useful platform because it allowed me to access all of these videos for free and meant that I could look at a fair few videos, rather than just one. I could also type in band names and songs that my target audience told me about, which enabled me to look very specifically about the individual likes of the subcultures I wanted to work with.

FacebookFacebookFacebook was one of the most useful websites I could have used to talk to people and form an understanding of the likes and interests that the audience I wanted to present my work to. I spoke to a group of people that I felt included everyone who were part of the subculture I wanted to work with. This was the first time that I had considered Facebook as a tool for researching into the different groups of people I could work with and could offer me information about the work I was creating. When I was working through my project this was something I was keen to continue working with people over Facebook chats that gave me an easier access to this group. This meant that any work that I created was sent to the target audience group over a Facebook chat and they could look at the positives and negatives and give me advice on what to do.

UK TribesUK TribesUK Tribes is a website that I found and used to learn new information about existing subcultures in young people. This website is something that I have never used before this year, but it was incredibly useful for me to work with because it revealed information that had been collected from different groups of teenagers. This provided me with useful information that I found important to collecting existing research for my target audience work. I looked at all of this existing work and was able to include it in my own words alongside some information that I had collected myself. I was able to use these descriptions on my website to influence my target audience photoshoot.

PowtoonPowtoonPowtoon is a product that I found early on in the year and has been one of the most interesting tools that I have worked with, thats incredibly useful for engaging the target audience. This is an interesting tool because it makes a video that I can upload to Youtube, and can be watched to explain the point I wanted to put across. There are two powtoons seen on my blog, one of which can be seen on the planning stage of my blog. This was to present the character list that I used in my production and brought together music, animation, different fonts and titles. I like the information being presented in this format, because it shows ICT skills different that just writing in blocks of text.

PreziPreziPrezi was a tool that I used regularly over the year, and has influenced my work at planning research and evaluation stages. I loved the way that prezi presents information, as despite following a similar path as powerpoint, it becomes a little more interesting by the movement of the screen to show the information. One point where I chose this was the ‘changes’ prezi on my planning page and the presentation I created about the ‘conventions’ on my evaluation page. These were both important for presenting large amounts of text, but split up the text which made it better to read and highlighted the key points of what I wanted to convey.

Emaze Emaze Emaze describes itself as a next generation online presentation tool, which creates professional looking work which I used at the planning stage of my production. I like this tool because it makes my presentation look so much better than anything that I could create on a powerpoint. Again it breaks down the need for blocks of text and shows the ICT tools I have developed over the last year. The emaze I created on my planning page shows the development of costume design. I decided that it would be more useful to use this tool, as it made the information stand out to the reader.

Final Cut Pro XFinal Cut Pro XFinal Cut Pro X is the editing system I used in the construction of my piece, and was one of the most important elements of my music video. This is how I created the pace a cut together each individual shot, as well as including the Plesentville effect at a later date. This was something that took a long time but I chose to use it because I think it added an extra element to my production and really displayed my editing skills. I decided to use this programme rather than any other because I felt that my knowledge had built from using iMovie, and it gave me a good platform to use in my production.

Nikon DSLRNikon DSLRThe Nikon DSLR is the camera used throughout my production and was the first time I had access to a DSLR camera like this. I liked using this because it was an incredibly good camera that had a good quality lense. This allowed me to use some more tricks than with a camera I had used before, including depth of field, which brings the camera in and out of focus at the beginning of the piece. This is a skill that showed what I had learnt about media and camerawork.

Evaluation tools…Evaluation tools…There are several stages of my evaluation where I used

technologies to collect, present and publish my information, including:

• I used blogger as the platform to show my information to the audience making it easily accessible to everyone with a computer but also ensuring that they could look back and review other areas of my blog like planning and research.

• I used presentation tools like prezi, powtoon and slideshare to present the information which removed the issue of big blocks of text that don't appeal to an audience, and gave the evaluation itself a good flow.

• I used the Nikon DSLR and Final Cut Pro X as a tool for presenting some of my information, however decided when it came to publishing that it would look more professional using a presentation tool.

• I also relied heavily on technologies like the internet to research theorists like Andrew Goodwin, who influence my project.