A media institution is a company or organization which is accountable for

media texts. This can be done through production, regulation or distribution.

Kerrang! And Q magazine are part of Bauer Media.

I would say that my music magazine would probably be part of Bauer Media

too and they are quite similar magazines to mine.

A company would want to distribute my magazine because it is different, it is

aimed at a niche market and is potentially a gap in the market. There are very

few, if not any magazines which contain a packed variety of hard-

core/alternative music so it could be good to make new money and hard-core

and alternative are a growing genre.