By Saagar Shah

Our target audience will be both male and female who like to enjoy listening to fast grime/hip hop music. The age range of our target audience will be from 12-28. The largest part of the consumers will be the individuals who can relate the song to their life and get inspiration from it. This could also include other artists who are struggling to get successful and can use K-OS as their role model.  I believe the location which will hold the largest location will be poor areas of the UK and if successful, poor areas of the US and then other countries.

To get constructive criticism on how well we produced our music video, we decided to upload our video onto YouTube. Once it was uploaded and published, we decided to send the URL link of the video to our friends who were in this age range and our target audience. We sent messages via social networking websites like FaceBook, Twitter and MySpace. We also did basic word to mouth to allow our video get more exposure, more views, more rating and more comments.

When sending our messages, we asked the following questions:

Did you enjoy the shots used ? Did you enjoy the pace of editing? Did you enjoy the Special effects used? Did you enjoy it overall? What was good about it? What was not good about it? How could we improve on it? Is there anything we could have done differently?

Did you enjoy the shots used ?

Yes – 7 No - 2

Yes No

“The shots used in this video are quite good

because it uses a lot of different locations

“Could have filmed more shots in Central London to

make it even more exciting”

“The shots are really good for a A2 college student”

“Some clips don’t go with the video like the shot where the artist put his

hood up”

“Yeah there nothing wrong with the shots”

“Yeah the shots used are good especially the one

where the bottle got kicked”

“I liked the shots used”

“Yeah the shots used are quite cool especially the one with the playground

roundabout”

“I like the contrast from the city to the streets”

Did you enjoy the editing?

Yes – 7 No - 2

Yes No

“Yeah its really quick and exiting”

I really like the fast pace of editing but some of the clips are a little too long

“Yeah the fast cuts makes it look like is a real hip hop/grime music video

You should have faded out the video at the ending

Yeah I really like the texts which say the lyrics idea –

it looks really good

The shot change every two to three seconds, makes it look like a real music video

The editing is good

I like the fade from the text to the next clip, near the end. It goes well with

the music

Yeah I like the editing. I like the jump cuts of the

artist walking up the ramp, that's really cool.

Did you enjoy the Special effects used?

Yes – 9 No - 0

Yes No

“Yeah they are not overused and work well with the video “

“The black and white effects on some of the clip suits the music”

“Yeah I enjoyed them a lot”

“I really liked the part where the screen was shaking the text. Makes it feel more

dramatic”

“I really enjoyed the effects at the beginning, they work really well”

“The bit where the artist is writing the lyrics on the paper and the clip is sped up

is a really good idea”

“There nice”

“The speeding of some of the clips makes the video more exciting”

“I like them”

Did you enjoy it overall?

Yes – 6 No - 3

Yes No

Yes I did because I didn’t get bored while watching it

No I didn’t because some clips were

the same and used through the video

Yes I did because I really like the parts where the text appeared on the screen. It was something different and it was made

good

Some clips didn’t match the lyrics or

go well with the song

Yes I did because it’s fast pace and exciting

I found the colours too bland and dull

Yes I did because there was a change in clips every few seconds

Yes I did because it was made brilliantly

Yes I did, well done

What was good about it?

“it didn’t bore me during I was watching it”“The fast edits”

“The special effects used”“The beginning was really good”

“The text on screen idea was really good”

What was not good about it?

“Some clips were used twice”“More various types of shots and different angles could have been filmed”

“Some of the clip’s colours are not brilliant”

How could we improve on it?

“More filming sessions”“Possibly film in the day”

After uploading our video onto YouTube and gaining it more exposure by sending it to our friends through social networking websites and from word to mouth, the video has been on YouTube for two weeks.

In that time it gathered 568 views with 9 likes and 0 dislikes. (seen on screenshot below)

Also, YouTube has allowed me to view the audience who watched our video. From the screenshot, it shows that Males aged between 18-34 watched our video. Also, Females aged between 13-17 also viewed the music video.

These age groups and genders are the exact target audience we were making the product for therefore I believe the music video was a success.