QUESTION 3: WHAT DID YOU LEARN FROM THE AUDIENCE FEEDBACK?

STAGE ONE: PITCHING OUR IDEAS FOR MUSIC VIDEO

• By showing our pitch to the class, our group got a range of feedback that helped us with the progression of

the music video. When presenting the pitch, we started with explaining the synopsis of the video through 3

stages: beginning, middle and end.

•In the beginning stage of the video, we decided to open the narrative with the climax of the plot in order to

make it more enigmatic to the viewer. The middle stage of the video would therefore include flashbacks of

what happened in order to give the viewer information about the plot whilst the ending stage would represent

the denouement of the story. The detailed aspect of the pitch was appreciated, as it offered a wider

understanding of the plot. However, the fact that one of our peers asked us some questions about the story

warned us in regards of its representation, as it might become confusing if we are not carefully planning the

storyboard. We also received positive feedback for the ending of the video, as our teacher felt that not letting

the audience know if the protagonist would stay with her boyfriend would make it more enigmatic. She also

felt that making the protagonist stay would be a bad idea, as it could disappoint the audience and thus, affect

the message of the video.

• Our peers did not feel any problems

with the locations we were going to

use (the street, the room/house, the

park). However, because our pitch

did not include any specific

information about where the

shooting will take place, we

ultimately got told to think about it

more thoroughly.

• Last but not least, one of our peers

commented about the props we

were going to use, saying that

getting one of our actors to break a

mirror would bring Health and

Safety issues. This helped us

greatly, as it made us to think more

carefully about what would be

appropriate to use as props.

FEEDBACK #1 -MUSIC VIDEO (UNFINISHED

VERSION)

• Before finishing our music video, we also decided

to show an unfinished version to our peers. The

feedback we got for this particular session was

valuable to us, as it helped with the progress of our

work. From the start of the video, one of our

classmates pointed out that the pace of our music

video does not seem to be fitting with the music,

which ultimately makes it appear as if the two of

them are completely incongruous. We soon

realised that our video lacks dynamics entirely,

which seems to make the entirety of our work

appear dull. Re-editing the video was therefore

seen as necessary, as quick cuts seem to add to the

suspense created by the song. Another aspect that

one of our peers noticed was that our actress does

not seem to be aggressive enough during her

“breakdown”. Her reactions were seen as

unnatural, and, to fix this issue, we have been

suggested to quicken the pace of the shot. Lip-

syncing also appears to be a problem, which also

need to be fixed by quickening the pace of those

shots. Last but not least, the beginning of our video

needs editing due to the fact that our protagonist

appears to be holding a teddy bear that was

previously not included.

FEEDBACK #2- FINAL MUSIC VIDEO

• After incorporating the feedback in

our video, we decided to show the

final version to our class. All of our

peers seemed happy with the editing;

as most of them noticed that we

replaced the slow shots with quick

cuts. Another aspect that they

appeared to enjoy was the way our

protagonist acted. Although the

previous version of our video seemed

to receive criticise regarding the way

our protagonist acted through the

“breakdown” scene, we ultimately got

to represent her in a more aggressive

way by quickening the pace of the

video. This ultimately helped, as it

made appear more “in character”.

STAGE TWO: CD PACKAGING PITCH

• We then presented our ideas we had for our

packaging. The feedback we got for this session

was very helpful, as it contributed more than the

previous pitch to our decision-making. For

instance, when presenting our ideas, we vocalised

our concern regarding the location we could use

for the photo shoot. We were unsure whether to

use the studio or not, and thus, asked our peers for

their opinion. There were a lot of students who felt

that using a location outside the premises of the

studio or ones we used in the music video would

be a good idea (for instance, a wall of graffiti).

However, our teacher felt that using a location that

would not be included in the music video would

lack consistency to our products, thus contributing

negatively to our project. Because of this, we

decided to use the studio as we would feel that the

locations used in the music video (the park, the

house, the street) would not allow us to give the

urban effect we were looking for.

Versus

Another aspect that we showed in

the pitch was the fonts that we

were going to use. We therefore

showed a selection of the ones we

were considering of using and

asked which ones our peers would

prefer. They ultimately settled for

the simplest one, as they felt

something “classy” and “simple”

would work best due to our artist’s

representation. As our artist is

very urban and edgy, using a

decorative font would juxtapose

with her image and would

ultimately alter her persona.

• We also showed three different

layouts. As previously, we asked our

peers which ones they would prefer.

They ultimately settled for the first

one, as it represented our artist

best. Although we preferred the

second one, our peers felt that it is

too decorative and wouldn’t show

the title of the album as boldly as

the first one. The third one felt too

elegant, and was advised to discard

the possibility of using it.

• The fact that we did not use

anything for the poster gave us a

warning sign, as we were told to

think about it more thoroughly.