What have you learned from your audience feedback?

Having researched existing music videos of a similar genre performed by professional artists like Alicia Keys we looked at the target audience they were aiming at and then we identified our target audience. Using audience feedback has really helped to improve all three productions so that they appeal to the target audience precisely. Whist planning our music video we first begun by asking a general question, including gender, age, genre of music and how often the audience listen to music to gain an idea on the type of audience we should aim our video at. Using this information we constructed a more precise questionnaire about the song lyrics we chosen which was related to our previous questionnaire. This information would help determine the feel of the video. From including audiences input this will help increase the popularity of the video making it a well known song that would very much appeal to its audience and to suit their genre of music. To help us on who and how we aimed our video at we created a questionnaire on viewing habits so that the video can be distributed the correct ways where our target audience normally views videos to aim at a particular audience to create a popular video.

Once I had completed my first draft of my digipak I asked for audience input and feedback asking particular questions about the various elements on the digipak e.g. the photos used, the font and colour etc and then asking for suggestions and recommendations. Creating a questionnaire this way you can receive particular answers about the elements you have used e.g. do you feel the font is the correct style for the digipak? And then asking for any suggestions which can be taken into consideration and he digipak can then be tailored to the target audience so it would be more eye – catching and appealing and encouraging them to the purchase it.

My final production was my magazine advert for the digipak. In the questionnaire I constructed it included the questions; what genre the audience thought was represented? As this question would be crucial so it would appeal to the correct target audience we aimed our music video at. And also including questions on the font, colour, layout and asking the audience for any suggestions. Having the audience to suggesting their opinions is great because you can tailor you design to their suggestions so that it is more precisely aimed at the target audience and most definitely appeals to them.

Another form of feedback not from using questionnaires is the teacher’s feedback, through using our blog the teacher comments on the posts recommending points and their opinions and I responded accordingly. All feedback had mostly positive feedback and I wanted to make sure all the productions were to a professional standard and would appeal to the target audience extremely well so that they would view the products and like it. Including the audience and having their input on the productions allows the products to be more specifically aimed at them appealing to them more, encouraging them to purchase the product and improving the productions immensely.

In the designing and creating of both my digipak and magazine advert I looked at conventions of both and worked from these conventions to create my first draft which was then open to audience feedback to gain opinions of their thoughts and taking these into consideration making alterations to my print productions so that not only keeping line with the conventions of both productions it would appeal to my target audience more and fit in with the chosen genre of our music video. From my questionnaire of my magazine advert a point mentioned was that my first draft was a bit bland so from this point I went onto making sure my final draft wasn’t bland and in doing so I included information on where it was available from including the logos of the companies, ratings and also the release date and also including the digipak on the advert. In reference to my feedback from my digipak some points of feedback from my initial draft were the artist name was too bold in the style of font, the colour of the font didn’t fit in with the rest of the digipak it was too bright view to view, the font style could be more smooth line with a curved finished, having taken these points into consideration, I made amendments to my digipak so that it would suit the target audience and keep to the conventions of a digipak and also it would fit in with the genre of our music video. The image to the right shows my initial digipak but with a different model due to certain circumstances which I have documented and explained on my blog but having received feedback I made the right decisions to make amendments from the feedback because then the digipak would appeal more to the target audience.

FIRST DRAFT