Quebec Mobile Market
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71% of Quebecois have a mobile phone [ Cossette Communications Mobindex, June 2012 ] 80% of these users are 18 to 34 years old [ Cossette Communications Mobindex, June 2012 ] ONTARIO 13,538,000 QUEBEC 8,155,300 REST OF CANADA 13,319,000 49.8% REST OF CANADA 62.7% QUEBECOIS 54.5% REST OF CANADA 60% QUEBECOIS Prefer brands that deliver simple, short and sweet solutions Prefer when brands cater to the preferences of the individual Prefer to purchase from companies that cater to region 49% REST OF CANADA 67.4% QUEBECOIS [ HeadSpace Marketing, “What Quebec Wants” May 2013 ] [ Statistics Canada, Canadian population as of July 1, 2013 ] BRAND LOYALTY 60% QUEBECOIS 44.3 % REST OF CANADA Next to Ontario, Quebec has the largest population. [ CEFRIO report titled “Le Commerce Electronique en Pleine Croissance au Quebec.” April 2014 ] [ Rogers Innovation Report by Harris Decima, December 2013. ] [ Rogers Innovation Report by Harris Decima, December 2013. ] [Cossette Communications “Mobility in the beauty and retail industry” October 2011 ] ENGAGEMENT 21.8% of Quebec smartphone users between 18 & 34 click on mobile ads MOBILE USES IN 2013 : Used a location based app Researched products Made a financial transaction Made a mobile purchase THE QUEBEC MOBILE MARKET FACTS & FIGURES [ HeadSpace Marketing, “What Quebec Wants” May 2013 ]
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Facts and figures on mobile usage and engagement in Quebec as compared with the rest of Canada.
Transcript of Quebec Mobile Market
71%of Quebecois have
a mobile phone[ Cossette Communications Mobindex, June 2012 ]
80%of these users are18 to 34 years old
[ Cossette Communications Mobindex, June 2012 ]
ONTARIO13,538,000
QUEBEC
8,155,300REST OF CANADA13,319,000
49.8%REST OF CANADA
62.7%QUEBECOIS
54.5%REST OF CANADA
60%QUEBECOIS
Prefer brands that deliver simple, short and sweet solutions
Prefer when brands cater to the preferencesof the individual
Prefer to purchase from companiesthat cater to region
49%REST OF CANADA
67.4%QUEBECOIS
[ HeadSpace Marketing, “What Quebec Wants” May 2013 ]
[ Statistics Canada, Canadian population as of July 1, 2013 ]
BRAND LOYALTY
60%QUEBECOIS
44.3%REST OF CANADA
Next toOntario, Quebechas the largest
population.
[ CEFRIO report titled “Le Commerce Electronique en Pleine Croissance au Quebec.” April 2014 ]
[ Rogers Innovation Report by Harris Decima, December 2013. ] [ Rogers Innovation Report by
Harris Decima, December 2013. ] [Cossette Communications “Mobility in the beauty and retail
industry” October 2011 ]
ENGAGEMENT
21.8%of Quebec smartphone users between 18 & 34 click on mobile ads
MOBILEUSES IN 2013:
Used a location based app
Researched products
Made a financial transaction
Made a mobile purchase
THE QUEBEC MOBILE MARKETFACTS & FIGURES
[ HeadSpace Marketing, “What Quebec Wants” May 2013 ]
[email protected] @JUICE_Mobile
MAKE YOUR FRENCHCONTENT ENGAGINGJUICE can deliver French language buys on all mobile ad formats – standard display, rich media, tablet, video and enhanced targeting to deliver engaging exeriences.
SOCIALSOLUTIONSSocial adcampaigns with detailed targeting, monitoring and reporting.
RICH CUSTOM AD UNITSCreative and front end development.
JUICE has exclusive and preferred relationships with Canada’s most premium French language publishers, such as:
Our French language ads have a 60% higher CTR than mobile ads served through other exchanges. The top 4 categories are automotive, food, lifestyle and travel.
TENS OF MILLIONSof French standard and rich impressions available at JUICE Mobile
Made a financial transaction
