Quarterly Update Q4 2014 Film4. Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than...
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Transcript of Quarterly Update Q4 2014 Film4. Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than...
Quarterly UpdateQ4 2014
Film4
Film4 Highlights
Film4 reaches more ABC1 Men on a monthly basis than competing media
(cinema, National Geographic, Empire & FHM)
Film4 had an average monthly reach of 25.5m for individuals in Q4, beating Sky Movies channels
combined average monthly reach of 13.1m
In terms of share, Film4 is the 3rd biggest digital channel for Men, as well as 5th biggest for ABC1 Adults and 6th biggest for ABC1 Men – up one place since last quarterFilm4 is the biggest film channel,
reaching more than the Sky Movies channels combined
Sources: BARB/Advantedge Q4 2014/GB TGI 2014 Q4 (July 2013 – June 2014) base = adults, viewers defined as all adults who state Film4 as 1st favourite channel
The Hunger Games was the 3rd biggest film of all time on the channel, with an average audience of 1.5m and average share of 8.0%
The 9pm Film saw a +5% increase in average audience for ABC1 Men and +3% increase for ABC1 ads compared to Q3 2014
Film4 viewers are commercially receptive and try to keep up with developments in technology
Audience Insight
Film4 has a strong male profile
57
43
913 15
21
4239
61
45
55
913 15
19
44 42
58
Film4 Commercial TV average
Source: BARB/Techedge, Q4 2014, profile base = 16+
Source: BARB/Advantedge. Q4 2014, reach condition = 3 consecutive mins.
Film4 continues to achieve more than the combined reach of all Sky Movies
FILM
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SKY
MOVIE
S (A
NY)
SKY
MOVIE
S PR
EMIE
RE
SKY
MOVIE
S ACTI
ON & A
DVENTU
RE
SKY
MOVIE
S SH
OWCASE
SKY
MOVIE
S COM
EDY
SKY
MOVIE
S SC
IFI/H
ORROR
SKY
MOVIE
S GREA
TS
SKY
MOVIE
S DIS
NEY
SKY
MOVIE
S FA
MILY
SKY
MOVIE
S CRIM
E & T
HRILLE
R
SKY
MOVIE
S DRAM
A & R
OMANCE
SKY
MOVIE
S SE
LECT
SONY
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CHANNEL
MOVIE
S 24
MOVIE
S 24
+
42.7
23.8
12.37.9 8.1 8.1 6.9 8.1 8.8 6.6 5.2
7.9 5.8 3.8 3.1 2.8
ABC1 MenAverage Monthly Reach (%)
…and has a higher monthly reach
ABC1 Men Average Monthly Reach (000s) Q4 2014
than competing media
Film4 Cinema National Geographic Empire FHM
5,559,000
2,616,000
827,000
355,000 257,000
Source: BARB/Advantedge Q4 2014. GB TGI 2014 Q4 (July 2013 – June 2014) base = ABC1 Men (cinema reach defined as ABC1 men who state they visit the cinema once a month or more, Magazines = AIR)
Source: BARB/Advantedge, Q4 2014. Minimum TVR=0.2 Highest Occurrence, Adults 16+
Top Rating FilmsAdults
Rank Programme Title Date TVR '000 (AVG)
1 THE HUNGER GAMES 11/11/2014 2.9 1,421
2RISE OF THE PLANET OF THE APES 10/11/2014 1.7 828
3 BATTLESHIP 30/12/2014 1.5 749
4 INDEPENDENCE DAY 23/12/2014 1.4 676
5 CONTRABAND 28/12/2014 1.3 666
6 THE EAGLE 18/12/2014 1.3 639
7 PAUL 14/11/2014 1.3 638
8 VEHICLE 19 05/12/2014 1.3 624
9 THE DESCENDANTS 22/12/2014 1.3 620
10 X-MEN: FIRST CLASS 13/11/2014 1.2 606
Source: GB TGI 2014 Q4 (July 2013 – June 2014) base = all adults, viewers defined as all adults who state Film4 as 1st favourite channel
Film4 viewers are commercially
Film4 Viewers…
• Are commercially receptive, they enjoy watching ads featuring their favourite celebrities (index=160) and find TV ads interesting to talk about (index=116)
• They agree that when they buy any product, its style and design are as important as its quality (index=140). They love to buy new gadgets & appliances (index=136) and try to keep up with developments in technology (index=119)
• They are also image conscious. Film 4 viewers believe a designer label improves a person’s image (index=139), they find it important to look well dressed (index=128)and they claim to spend a lot on clothes (index=125).
Receptive, tech savvy &image conscious
Other Research
Source: Future Foundation ‘Film and Cinema – Consumer engagement with films at home and in the cinema (May 2013)
‘We see no reason why film TV watching at home will decline.
Indeed the quality and appeal of film watching in the comfort of our living spaces is only set to
rise as ownership of high quality screens that
ever more impressively rival the cinema increase and as access to films at
home multiply.’
Consumers are spending more onin-home leisure
What’s coming upQ4 2014
Halloween
• March 2015: The future starts here, with our annual sci-fi season.
Serenity
Chronicle
Men in Black III
The Adjustment Bureau
Wolverine