Quality Assurance

Automotive Solutions

Quality Assurance

Automotive Solutions

Cu

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Rete

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Phone. Mail. Email. Custom Direct.

Introducing the QA

Retention Solution

The best customer-pay

retention and retrieval

program in the automotive

industry.

star Strategically Targeted Automotive Research

Call us today: 218-736-5247 or 218-205-1832

Email us at emily@qaecrm.com

Our philosophy is if you can’t measure it

You shouldn’t do it.

Marketing to the Correct Customer

Rifle & Scope Approach VS

Shotgun Approach

(television, radio, newspaper)

• Retaining Current Customers

• Regaining Inactive and Lost Customers

• Gaining and Retaining New Customers

• Increasing Up-sales

• Satisfying Sold Service Customers

• Creating the Maximum R.O.I.

What QA will do for you…

Customer perception is that

dealers are more expensive than

“After Market Competitors”

COMPETITION 32 Aftermarket service

providers for each new

car dealer

Marketing Formula

Combining purchase incentives +

QA’s star drill-down method = the

most effective advertising strategy.

The star Analysis identifies the

dealer’s Market area by using

historical data

in the Dealers Management

System.

star Strategically Targeted Automotive Research

• Who are your customers

• What customers do we target

• Where do your customers live

• When was your customer’s last visit

• Why are they a customer

Define…Decide...Deliver Define…Decide...Deliver

Where should you focus

your time and effort?

The star solution

provides focus on the

20% market that provides

the dealer with 80%

of the business.

star Analysis begins with cleaning

the DMS records:

• Downloaded

• Cleaned

• Reformatted

• Standardized

• Addresses Verified

• Manually Reviewed

for Data Integrity

Customers are separated into

four categories

Recent: Activity within the

last 6 months.

Inactive: Activity within 6 to

12 months.

Lost: Activity within 12 to

18 months

Potential: No History in

Dealership

The dealers zip codes are prioritized

from greatest to least effective Chevrolet Dealer 3/19/2012

distance ZIP City # of "Active" Customers

Cululative Customer Count

Cumulative % Total Customer Base by Miles

Prospect Count

Cumulative Prospect Counts

2.045 55347 EDEN PRAIRIE 443 443 14% 2271 2271

2.217 55346 EDEN PRAIRIE 327 770 25% 1458 3729

5.043 55317 CHANHASSEN 229 999 32% 1717 5446

0 55344 EDEN PRAIRIE 195 195 6% 942 6388

4.333 55345 MINNETONKA 185 1379 44% 1793 8181 4.367 55343 HOPKINS 160 1539 50% 1670 9851 4.367 55343 HOPKINS 160 1699 55% 6 9857 5.744 55379 SHAKOPEE 114 1813 58% 13 9870 5.744 55379 SHAKOPEE 114 1927 62% 3655 13525 8.585 55318 CHASKA 112 2039 66% 2592 16117 6.737 55331 EXCELSIOR 103 2142 69% 1548 17665

4.168 55438 BLOOMINGTON 97 2239 72% 12 17677

4.168 55438 BLOOMINGTON 97 2336 75% 1437 19114 8.287 55378 SAVAGE 64 2400 77% 2396 21510

6.46 55305 MINNETONKA 61 2461 79% 1487 22997

6.46 55305 MINNETONKA 61 2522 81% 18 23015 4.723 55436 EDINA 60 2582 83% 944 23959 4.146 55439 EDINA 52 2634 85% 687 24646

5.642 55437 EDEN PRAIRIE 50 2684 86% 1591 26237

The Hard Part is Over….next

• Create a effective marketing campaign that fits the dealerships needs.

• Communicate the program with the management team and service drive.

• Track and measure the results.

Components &

Options of QA’s

Star Marketing

Quality Assurance

Automotive Solutions

Auto Dealership CRM Solutions Service Components

• Mileage and/or Time Driven Recommended Maintenance Reminders

• First Visit Thank You Letter

• New/Used Sales to Service Introduction

• Declined Services – opcode, specific word, recommendation field

• Missed Visit Reminder Letter

• Lost Souls/Defector Letters

• Loyalty Advantage Rewards Program

Quality Assurance

Automotive Solutions

Auto Dealership CRM Solutions Highlights

• QA Prints and mails your reminders weekly.

• QA isn’t a cookie cutter company – your letters are custom designed

just for your store.

• QA prints on-demand with full 4-color processing.

• QA prints on the back of your reminders in 4-color at no additional

charge.

• View and change your text, coupons, and templates on-line via our

web-based system. Changes take effect immediately!

• Smart coupons by year, make, model and mileage…allowing you

further market precision.

• Low cost – High Quality: Due to our low overhead we pass the

savings to you…

Front Back

Quality Assurance

Automotive Solutions

Auto Dealership CRM Solutions Examples of Conquest

Quality Assurance

Automotive Solutions

Postcard Format Auto Dealership CRM Solutions

Examples of Prospecting

Insert

Quality Assurance

Automotive Solutions

Inserts at no charge Auto Dealership CRM Solutions

Quality Assurance

Automotive Solutions

Large Formats – 11x17 tri-fold Auto Dealership CRM Solutions

Quality Assurance

Automotive Solutions

Auto Dealership CRM Solutions Loyalty Advantage Rewards

QA’s rewards program is

designed to work for you

without you having to

work. “I took away all the things about reward programs that you

don’t like and created one that fits your dealership’s needs”.

Emily R Rudh, Owner

Quality Assurance

Automotive Solutions

Auto Dealership CRM Solutions

Quality Assurance

Automotive Solutions

Auto Dealership CRM Solutions

Why Is the Average RO Dollar

Higher with QA Rewards?

• The Customers who are getting the Reward Certificates

have spent a significant amount of money at your

dealership.

• Their vehicles likely need additional repairs.

• They know you.

• They trust you.

• Now they get their reward check & decide to use it toward

the additional repairs needed on their vehicle.

Quality Assurance

Automotive Solutions

Auto Dealership CRM Solutions

“If we are not customer driven, nor will our

cars be.” Henry Ford

Call us today: 218-736-5247 or 218-205-1832

Email us at emily@qaecrm.com