QuarterlyE c o n o m i c D e v e l o p m e n t

An official publication of the Volusia County Department of Economic Development

Fourth quarter - 2009

Housing market showing signs ofrebound – Page 10

Shovel-ready sites key toindustrial job growth – Page 11

New Ocean Center director likeswhat he sees – Page 5

Volusia growers harvestsales from European trademission – Pages 8, 9

An official publication of the Volusia County Department of Economic Development 2

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Commercial Building • Educational Facilities • Industrial Plants • Universities / CollegesNursing Homes • Medical Facilities • Municipal Buildings • Banks & Facilties InstitutionsChurches Restaurants • Aircraft Hangars • Residential Homes Condominiums Television Broadcast Stations • Motels / Hotels / Retail Stores / Shopping Centers Correctional Facilities

An official publication of the Volusia County Department of Economic Development 3

Pictured, back row, left to right: Andy Kelly, district 1; and Joshua J.Wagner, district 2. Front row: Jack H. Hayman, district 3; JoieAlexander, vice chair; Frank T. Bruno Jr., Volusia County chair;

Patricia Northey, district 5; and Carl G. Persis, district 4.

Welcome to Economic DevelopmentQuarterly, a publication brought to you by theVolusia County Department of EconomicDevelopment. This publication is beingproduced for people who have an interest inthe area’s business, economic developmentand real estate market.

Our goal is to use this publication as aneconomic development tool, to keep youinformed and to provide information andstatistics that have meaning to your business.This publication is owned by the County andis being produced and sold by theVolusia/Flagler Business Report throughcontract. The content is solely theresponsibility of the Volusia CountyDepartment of Economic Development.

We’re interested in your comments andstory ideas. Please contact David Byron,Community Information Director,386.822.5062, or by e-mail atdbyron@co.volusia.fl.us. If you’d like tobecome an advertiser, please contact PaigeHolley at the Volusia/Flagler Business Reportat 386.681.2457.

A publication of theVolusia County

Department of Economic Development

The Economic Development Quarterly isproduced and mailed quarterly to a minimumof 10,000 area businesses by the VolusiaCounty Department of EconomicDevelopment. It is offered free to readers,including real estate professionals, leaders ofbusiness, industry, education, governmentand selected organizations. If you areinterested in receiving this publication, pleasecontact the Volusia/Flagler Business Report at386.681.2457.

AdvertisingVolusia/Flagler Business Report

386.681.2457

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As 30th anniversaries go, this one was rare. Delta Air Linesrecently marked 30 years of service to Daytona Beach InternationalAirport, a partnership the county-operated airport didn’t want to gounnoticed or unappreciated.

It was Sept. 8, 1979, when Delta commenced service betweenDaytona Beach and Atlanta’s Hartsfield International Airport. Theroute linked the region to Delta’s Atlanta hub airport system andprovided worldwide connections to local residents and inboundtravelers. While other airlines have come and gone, Delta has been adedicated business partner at DBIA for three decades.

“Delta Air Lines has been a steadfast partner with Daytona BeachInternational Airport,” said Volusia County Chair Frank Bruno, whopresided over a ceremony marking the achievement. He read a VolusiaCounty Council-issued proclamation that proclaimed the day as “DeltaAir Lines Day” in Volusia County on behalf of his colleagues on theVolusia County Council.

“We are overjoyed to celebrate Delta’s success at DBIA and wantto thank them for 30 years of exceptional customer service,” saidBruno. “We look forward to the next 30 years of the partnershipbetween Delta Air Lines and our airport.”

In fact, three of the airlines with which Delta competed here in1979 have faded into the sunset of aviation history. Eastern Airlines,National Airlines and Air Florida have long since ceased businessoperation, while Delta has continued to serve Volusia County in goodtimes and bad.

An anniversary celebration was in the ticketing lobby area ofDBIA and drew business and government officials and appreciatedresidents, nearly all of whom have flown Delta from DBIA over theyears. All of Delta’s station managers who have served at DBIA, andtwo Delta corporate representatives from Atlanta were on hand for thecelebration.

Dennis McGee, Daytona Beach International Airport’s director ofaviation who is wrapping up a 31-year career at DBIA, reminisced aboutthe evolution of service at the airport and the effect Delta has had ongrowth at the airport.

“It is hard to overstate the importance of Delta Air Lines toDaytona Beach International Airport,” said McGee. “It is a greatcompany that has been right by our side as we grew from a sleepy littlemunicipal airport to a dynamic international facility serving peoplefrom throughout Central Florida.” �

County, Daytona Beach InternationalAirport honor Delta for 30 years

of local air service

Delta Air Lines officials, Volusia County Council members and airport staff celebrated the airline's 30-year commitment to Volusia County andDaytona Beach International Airport passengers Sept. 8. The airline has demonstrated unwavering partnership with the airport since 1979.

It’s hard to imagine an industry that hasbeen affected more by technology and worldaffairs than the travel industry. While allbusinesses are affected by change, within thetravel industry, travel agencies either deal withchange or close their doors.

For agencies that have survived— or eventhrived— change has been a catalyst for newbusiness models that have improved service toclients while sustaining the agencies.

True, the number of travel agencies hasshrunk dramatically over the years as a resultof deregulation, the evaporation of airlinecommissions, the tragedies of Sept. 11, and theharsh realities of today’s economy. Agencieswith a future are delivering service and value toclients in the present.

Among area travel agencies that havefound their niche are Port Orange Travel andOdyssey Travel in Ormond Beach. Theircommon thread is a love of travel and a

commitment to client service.Port Orange Travel is celebrating 25 years

as a full service travel agency.“Since day one, we have been committed

to providing fast, friendly and professionalservice toglobetrottersworldwide andmaking theirexperience in dealingwith us easy andpleasurable,” saidPatricia Kelley,president of PortOrange Travel.

Kelley saidtravel agencies fightthe misconception among many travelers thattravel agencies charge fees on all services,which she said is not true. Nor is it automaticthat better deals are to be had by booking

directly with cruise lines or tour companies.“Some online booking services actually

are owned by airlines, a fact not widely knownto buyers of online tickets,” said Kelley. “Weoffer many services with no fee. And while wecharge a fee for booking airline tickets, we cansearch industry sources such as The SABRETravel Network and monitor alerts to get thebest itinerary and the best deal for clients,often saving them time and money.”

Kelley acknowledged that misinformationregarding travel agency services and fees hascaused many travelers to stop using travelagencies, driving many out of business.

Port Orange Travel offers a wide range oftravel services including cruises, independentand escorted tours, international travel andairline tickets.

“Service is our goal for every client onevery trip, regardless of whether it is a simplebusiness trip or a once-in-a-lifetime exoticvacation,” Kelley said. The agency also booksbusiness travel for area companies.

Odyssey Travel in Ormond Beach also ismarking 25 years in business. While it began asa conventional travel agency in 1985, it made asignificant shift in its business model about 10years ago and does charge fees for some of itsservices.

“To be successful in the travel businessyou have to enjoy change because that’s whatwe experience…every day,” said KarenUpchurch, president of Odyssey Travel. “In1998 we became a Virtuoso travel agency toserve the upscale traveler. These travelers turnto us for professional advice in planning theirtravel. They appreciate our experience asdiscriminating travelers and travelprofessionals. And they are happy to pay feesfor the services that assure the best possibletravel experiences.”

Virtuoso is a consortium of travelagencies that qualify for the designation basedon experience, quality of service, financialstrength and myriad other factors. Thenetwork includes more than 6,000 traveladvisors associated with 300 agencies in 22countries. Member agencies are notcompetitors but work together as partnershelping to maximize the travel experience foreach client. Its global reach not only helpsmake every travel experience better, but alsoprovides a support system for clients in need ofassistance or special services where theirtravels take them.

Of course, Odyssey Travel offers tours,airline reservations, cruises and more. It alsoworks extensively in the corporate travel arena,helping traveling business professionals savetime and money.

With the delivery of more professionalservices and the fees that those services bring,Odyssey Travel has fortified its business modeland can focus more intensely on the needs ofits clientele. It’s a model that works for theagency, even as the economy struggles toregain its footing.

“The days of being order-takers andcollecting commissions are long gone,” said

An official publication of the Volusia County Department of Economic Development 4

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See CHANGE, p. 11

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Ocean Center Director Don Poor hit the groundrunning after taking the reins of the newly expandedconvention and visitors facility in Daytona Beach at theend of August. Having pronounced his preference for ateam approach to building on the success of thecounty-owned complex, he has made it a point to meetwith individuals and organizations whose success isaffected by the success of Ocean Center,

“It is important we work together for our mutualsuccess,” said Poor in comments offered to a recentmeeting of the Hotel and Lodging Association ofVolusia County. “Our newly expanded facility issurrounded by assets that can enhance the appeal ofthe Ocean Center among meeting planners andpromoters. Ocean Walk Village, the proposedEntertainment Zone, the International SpeedwayBoulevard corridor, Daytona Live!, all these and moreput us in a better position to compete for events in avery competitive marketplace.”

Competitive indeed.“The facilities business is — and always has been — a highly competitive business,”

Poor said. “That competition in today’s economy is even more pronounced. We arecompeting at a higher level and getting a convention or event to change venues requires ahigh level of attention to the needs of the planner and his or her constituents. Sometimes theplanner is entirely happy with a particular destination, facility and support services. That’s

when we really need to get creative to be competitive.Working together with the Convention and VisitorsBureau is a tremendous help.”

So far Poor seems to be making a good impression.“We are especially pleased to have Don Poor at the

helm of the Ocean Center,” said Sharon Mock, presidentand chief executive officer of the Daytona Beach AreaConvention and Visitors Bureau. “We work closely withDon and his staff to provide event planners a cohesiveteam experience when selling the destination and theOcean Center.”

Poor brings a wealth of experience to his newassignment. He has served as manager of the Valdosta(Georgia) Conference Center and the Valdosta TourismAuthority. He also has served as president and CEO ofDestination One Inc., an Atlanta-based travel marketingorganization. Poor was the CEO, chief operating officer,general manager and owner’s representative of theCobb Galleria Centre in Atlanta and executive director,CEO/COO of the Georgia International Convention and

Trade Center in Atlanta.“In addition to his credentials, Don has been a frequent visitor to the Daytona Beach

area,” said Volusia County Manager Jim Dinneen. “This allowed him to evaluate thecommunity, its opportunities and its challenges rapidly and develop a strategy for marketingthe Ocean Center effectively and presenting the best of what Volusia County has to offer.” �

New Ocean Center director sees the bigpicture — and likes what he sees

Donald Poor (right), the new director of the Ocean Center, and SharonMock,president of the Daytona Beach Area Convention and Visitors Bureau.

An official publication of the Volusia County Department of Economic Development 6

After years of planning and an ambitiousconstruction project that took the Deltona RegionalLibrary out of service for more than a year, officialsand library patrons together celebrated completion ofthe transformation of the complex at an Octobercommunity open house.

“This is a magnificent project that is the result ofextraordinary collaboration,” said Lucinda Colee,director of Library Services for Volusia County. “Ourgoal was to create a state-of-the-art library that fulfillsits role as a community gathering and learning centerand that does so with a warm and invitingatmosphere.”

The project is a collaboration of Volusia CountyGovernment, the City of Deltona and the VolusiaCounty School Board. The project has increased theDeltona Regional Library space from 25,000 squarefeet to 50,000 square feet. It includes the addition ofthe Lyonia Environmental Center and a 1,000-seatamphitheater in the beautiful natural surroundings ofLyonia Preserve. The amphitheater is situated next tothe library and serves as a venue for communitygatherings and educational instruction.

Groundbreaking for the expansion was in thesummer of 2008 and construction cost $11 million.Volusia County Council members, city officials,school board members, library board members,patrons and residents returned to the library Oct. 17for an open house to celebrate completion of theproject. The program included the dedication ofenvironmental classrooms in memory of longtimeDeltona educator Dr. Alice E. Cross. Community

groups performed and Caribbean Crew offered a freeconcert, the first in the new Deltona Amphitheater.

Guests strolled the expanded complex inamazement, admiring new features, getting a freelook at the Lyonia Environmental Learning Center,where Volusia County’s ecosystems are showcased.There were booths, tours of Lyonia Preserve, a youthtreasure hunt and the opening of the SoutheastMuseum of Photography at Daytona State CollegePhotography Gallery. Interactive entertainmentincluded a workshop conducted by local artist SangRoberson and a mural creation by artist AlbertoGomez with assistance from area children.

Most of the funding for the project came fromthe Library Fund. The project got a boost from a$500,000 Library Construction Grant from the state.Other funding sources included two $500,000 grantsfrom Volusia County’s ECHO program for theAmphitheater and the Lyonia Environmental Center,which will be managed by the Volusia County Parks,Recreation and Culture Division. The City of Deltonahas contributed $2 million toward the project and willpay $250,000 in maintenance and operationalexpenses annually for 10 years. The City of Deltona,in cooperation with the Volusia County Council,named the amphitheater the Deltona Amphitheaterat Lyonia Preserve.

With the Deltona Regional Library being amongthe county’s busiest libraries, logging nearly twomillion transactions, the expansion will serve thisgrowing region well in years to come. The expansionincludes an enlarged computer area, auditorium and

children’s sections, as well as a new teen area. A two-roommeeting suite is designed for communitygroups to meet during and after library hours. Andthe 4,000-square-foot Lyonia Environmental Centerwill encourage discovery and exploration of VolusiaCounty’s ecosystems and will encourage conservationefforts. The center also has two classrooms,exhibition space, a workroom for guest scientists andresearchers, a coffee and gift shop. Deltona RegionalLibrary is near Galaxy Middle School and convenientfor teens who enjoy visiting the library. The library isalso within walking distance of TimbercrestElementary School.

It is noteworthy that the complex is a candidatefor the coveted LEED certification (Leadership inEnergy and Environmental Design) from the UnitedStates Green Building Council. The certificationrecognizes buildings that are environmentally sound,healthy and safe places in which to work.

Additionally, the landscaping incorporatesFlorida native plants that thrive in local conditionsand require less maintenance and no irrigation onceestablished.

Volusia County Library Services maintains asystem of 16 public libraries. It offers a free librarycard to all Volusia County residents, which is valid atall branches of the public library. Its mission is toprovide citizens and visitors with exceptional libraryservices that facilitate personal growth, economicdevelopment, and quality of life in a manner thatstrengthens community pride while fostering acountywide identity and partnerships. �

Volusia County celebrates successfulcompletion of Deltona Regional Library

An official publication of the Volusia County Department of Economic Development 7

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Lush green Volusia-grown products are likely to generate green of anothercolor, thanks to a recent highly successful European trade mission that couldproduce a bumper crop of sales.

An estimated 700 exhibitors from 50 nations gathered Oct. 13-16 in Amsterdamfor Horti Fair, one of the world’s largest horticulture trade shows. In attendancewere 30 people from Volusia County, including growers and individuals dedicatedto promoting Volusia County products. The mission was organized by the VolusiaCounty Department of Economic Development.

Paul Mitchell, a business specialist with the economic developmentdepartment, estimated that $750,000 in sales will have been made as a result of themission to Amsterdam with more likely. In addition, the trip produced 15 solid salesleads from the more than 30 individual sales meetings held during the visit.

“Horti Fair is among the most important trade shows in Europe and is anessential horticultural event,” said Mitchell, who coordinated the sales mission andled the delegation. “It is an event where relationships are forged, sales are made,innovation is presented and technology is shared. It was intense, stimulating andproductive all at the same time.”

The Volusia County delegation spent months preparing for the sales mission.“Agriculture is big business here,” said Phil Ehlinger, the county’s interim

economic development director. “Exports of agricultural and natural resource

Volusia growers harvest salesfrom European trade mission

C O V E R S T O R Y

Floral exhibit inside Horti Fair.

The Volusia County Department of Economic Development led a delegation of 30 growers, businesses and industry experts from Volusia County on a sales mission to AmsterdamOct. 11 - 18.Mission activities include one-on-one sales meetings with potential importers, site tours and briefings with key Dutch traders and experts, and representing Volusia-grown horticulture at the HortiFair 2009.

An official publication of the Volusia County Department of Economic Development 9

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products from Volusia County businesses totaled $293 million in 2008, withhorticultural products accounting for 60 percent or $175 million of that. Horti Fair wasan extraordinary opportunity to promote horticultural exports from Volusia Countyand to do so in a unified way, branding locally produced and exported products in theprocess.”

Local growers and related businesses that participated in the event included ArtGallery Gardens — Daylily Hybrids; Bill Newbold Ferneries; Central Florida FernCooperative; Donaldson’s Ornamentals Inc.; Emporia Farms; FernTrust Inc.; ForestGroves Inc.; Nature’s Foliage; Pierson Supply Company; Quality Growers FloralCompany; TheWater Shed Laboratories; Tiki Export Company; andWm. F. Puckett Inc.

The sales mission was organized by the Volusia County Department of EconomicDevelopment in cooperation with the Volusia County Extension Service, the U.S.Commercial Service and Foreign Agriculture Service at the U.S. Embassy in The Hagueand Enterprise Florida, which provided an international trade development grant of$60,000. Participants paid their own expenses, but were reimbursed $2,000 each underthe terms of the grant. �

Auction room at FloraHolland — shown with an auction in progress.

Pictures, clockwise from above, represent more examples of displays at Horti Fair.

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Volusia’s homebuilding industry appears to beon the rebound.

According to statistics compiled by theVolusia County Department of EconomicDevelopment from the county and city buildingpermit offices, the July-August-September periodmarks the second quarter in a row that the numberof residential construction permits exceeded thenumber issued in the previous quarter.

Conversely, the number of commercialpermits issued fell in the third quarter, comparedwith the previous quarter.

Residential constructionoverview

“All of a sudden, we’re getting enough people,who despite all the inventory of existing homes outthere, are saying ‘I want new – not a foreclosure,’”said Phil Ehlinger, interim director of VolusiaCounty’s Department of Economic Development.

The increase in new home construction alsomay be a result of area builders lowering prices andadding more green - e.g., energyefficient/environmentally-friendly features.

Beazer Homes, which is offering new homesin the Victoria Park Trails subdivision in DeLand,recently announced it is offering up to $8,000 inclosing costs on select move-in-ready homes thatclose by Nov. 30.

David Byrnes, president of Beazer's Floridadivision in Orlando, said his company has seen anincrease in sales of new homes at Victoria ParkTrails thanks to the $8,000 tax credit being offeredby the federal government to first-timehomebuyers. That tax credit offer, which was set toexpire at the end of November, was recentlyextended through the end of April. Byrnes said hiscompany has decided to sweeten the pot to enticepotential buyers by offering an additional incentiveof up to $8,000 to offset closing costs.

Byrnes said about half of the new homebuyers recently at Victoria Park Trails are first-timebuyers, who want to take advantage of the lowerprices. Most of the other buyers are empty nesters,who are downsizing. Byrnes said his companyoffers new homes in DeLand starting as low as$169,990— down from starting prices of $199,990 ayear ago.

Beazer is also one of several area buildersoffering new homes with more energy-efficient/environmentally friendly-features.

“It’s the way of the future for Beazer,” saidTheresa Tilton, a company vice president inreference to the builder’s new “eSMART” homes.

Higher energy efficiency translates into lowerutility bills for home owners, according to builders.

Rosie Messina, vice president of sales andmarketing for ICI Homes in Daytona Beach,

agreed. Her company began offering new “eFactor”homes with energy-efficient features a few yearsago. Those “green” features are “something buyersare coming to expect,” she said.

Messina said ICI, which primarily has focusedon luxury home buyers, is planning to offer newhome plans with smaller footprints, energy-efficientfeatures, and lower asking prices, starting around$150,000 in an effort to appeal to first-time buyers.

“There’s certainly a lot more activity in thatend of the market in recent months,” said Messina.

Ehlinger, said the volume of residential permitsissued in the third quarter exceeded hisexpectations. One factor that may be contributingto the upswing is that banks are starting to lendagain for new home purchases.

“I doubt if all those new homes are beingbought for cash,” said Ehlinger.

There were 220 residential permits issuedcountywide in the third quarter, up from the 178residential permits issued in the second quarter, andthe 124 permits issued in the first quarter.

DeLand issued 36 residential permits in thethird quarter, the most among Volusia’s cities. PortOrange issued 35 residential permits; DaytonaBeach and New Smyrna each issued 30; OrmondBeach 27, and Deltona 20. The 37 residentialpermits issued by the county topped alljurisdictions in the county. Most of the new homesbeing built in unincorporated Volusia are in areasthat are mostly west of Interstate 95.

Commercial constructionoverview

On the commercial side, 13 permits wereissued countywide during the third quarter, downfrom 20 permits issued in the second quarter, and 19permits issued in the first quarter. Daytona Beachissued four commercial permits during the quarter,the most among all jurisdictions. Port Orange andDeLand each issued three commercial permits.

Ehlinger said the decline in commercialpermits doesn’t tell the whole story.

“There are a lot of commercial projects outthere that already have been permitted; some areunder construction, while others have been put onhold,” said Ehlinger. “I think what is being built rightnow are user and site-specific projects.”

An example is the 139,471-square-footheadquarters in Port Orange for Raydon Corp.,which broke ground in September.

Raydon, a maker of virtual reality trainingsimulators used by the military, is based in DaytonaBeach, but needs larger facilities to consolidateoperations under a single roof. The company, whichemploys 300, has been adding workers steadily inrecent months because of an uptick in its business.

The Pavilion open-air shopping center in Port

An official publication of the Volusia County Department of Economic Development 10

Ranked by total value of projects

Area July August September Total Total quarterpermits permits permits permits

Commercial building permits issued in Volusia Countythird quarter 2009*

1 Daytona Beach 1 0 3 4 $ 5,051,0042 Unincorporated 0 1 0 1 $ 4,639,8433 Port Orange 1 0 2 3 $ 4,185,2064 DeLand 0 2 1 3 $ 1,977,0405 Ormond Beach 1 0 0 1 $ 969,0586 Orange City 0 0 1 1 $ 864,9017 Daytona Beach Shores 0 0 0 0 $ -7 DeBary 0 0 0 0 $ -7 Deltona 0 0 0 0 $ -7 Edgewater 0 0 0 0 $ -7 Holly Hill 0 0 0 0 $ -7 Lake Helen 0 0 0 0 $ -7 New Smyrna Beach 0 0 0 0 $ -7 Oak Hill 0 0 0 0 $ -7 Pierson 0 0 0 0 $ -7 Ponce Inlet 0 0 0 0 $ -7 South Daytona 0 0 0 0 $ -

3 3 7 13 $ 17,687,052

Source: cities and county permit o�ces.* July-September, 2009. Permits listed re�ect new construction only. They do not re�ect permits issued to

renovate or improve existing facilities.

Ranked by total value of projects

Area July August September Total Total quarterpermits permits permits permits

Residential building permits issued in Volusia Countythird quarter 2009*

1 Unincorporated 11 5 21 37 $ 23,603,1882 DeLand 14 16 6 36 $ 10,744,8853 Daytona Beach 15 5 10 30 $ 9,297,5974 Port Orange 14 15 6 35 $ 8,582,3575 New Smyrna Beach 17 11 2 30 $ 8,188,3106 Ormond Beach 7 15 5 27 $ 5,620,5297 Deltona 6 10 4 20 $ 4,353,1868 Edgewater 1 3 0 4 $ 800,0229 Holly Hill 0 1 0 1 $ 235,000

10 Daytona Beach Shores 0 0 0 0 $ -10 DeBary 0 0 0 0 $ -10 Lake Helen 0 0 0 0 $ -10 Oak Hill 0 0 0 0 $ -10 Orange City 0 0 0 0 $ -10 Pierson 0 0 0 0 $ -10 Ponce Inlet 0 0 0 0 $ -10 South Daytona 0 0 0 0 $ -

85 81 54 220 $ 71,425,074

Source: cities and county permit o!ces.* July-September, 2009. Permits listed re"ect new construction only. They do not re"ect permits issued to

renovate or improve existing facilities.

Residential construction picks up inthird quarter; commercial building falls

A newly built home at the Victoria Park community in DeLand.

An official publication of the Volusia County Department of Economic Development 11

Savvy developers and progressive cities in Volusia County arepositioning to take advantage of the economic recovery as ithappens by having “shovel-ready” manufacturing and distributionsites.A significant challenge that repeatedly has stymied Volusia

County job growth is a lack of developed, suitable real estate.Although more than 2,700 jobs have been created or retained bythe Volusia County Department of Economic Development since2002, several thousand potential jobs have been sacrificed due tothe absence of available real estate.“We’re at a competitive disadvantage because we lack

sufficient ready-to-go infrastructure,” said Phil Ehlinger, interimdirector of the Volusia County Department of EconomicDevelopment. “The time frame for site selection decision-makinghas shrunk considerably in the last several years, primarily due tothe ability to seek likely locations on the internet. Mostcorporations will not wait two to three years to convert sites toshovel ready and instead desire a much shorter site selectiondecision.”This said, Ehlinger pointed out private developers, the cities

and the county recognize the problem and are committed tomaking the financial investment for planning, water management,and other approvals necessary to allow a company to move forwardquickly with a new facility.Highly visible is the 17-acre site for the new home for Raydon Corp. onWilliamson Boulevard

in Port Orange. The city had purchased the site for industrial use several years ago, and invested inall of the necessary permitting, access to utilities and on-site shared drainage. This allowedRaydon to move forward in just a few months, instead of the two – to three – year permitting

process common with raw land. Port Orange is seeking a buyer forthe remaining shovel-ready acreage.Port Orange also has been out front in the development of its

Eastport Industrial Park, which recently was expanded with moreshovel-ready sites and more in the planning stages.Edgewater made the commitment a number of years ago to

develop Parktowne Industrial Center as a major part of the city’sfuture. The city since has sold the industrial park to a privatedeveloper.The developers of Halifax Plantation have a shovel-ready 50-

plus-acre industrial park adjacent to Interstate 95, with completeinfrastructure, roads, drainage and utilities, just waiting for themarket to rebound.Ormond Beach has invested in the development of new sites

in the Ormond Airport Industrial Park and actively is seeking newcompanies.DeLand recently opened approximately 100 industrial acres at

its airport. DeBary and Deltona are encouraging private landownersto take advantage of the current economic situation to be preparedfor the natural growth that will occur north on the Interstate-4corridor.The county has contributed financially to the development of

Edgewater, Ormond Beach, and DeLand’s industrial parks.Volusia County also has invested considerably in DeLand Crossings, a 43-acre industrial park

at the intersection of I-4 and State Road 44, where three of six lots remain, and two newcompanies have constructed sizeable buildings.

“Our ultimate success in attracting new high-wage jobs will be the ability to take advantageof the economic pressures in other areas that will drive business our way,” said Ehlinger. �

‘Shovel-ready’ sites a key to industrial job growth

Volusia County commercial permit data2007-2009 compared by quarter

1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd2007 2008 2009

$200

150

100

50

$172

-57p

erm

its

$41-

40pe

rmits

$24

-25p

erm

its

total value of permitsin million $

$61-

29pe

rmits

$27-

19pe

rmits

$95-

62pe

rmits

$94

-85p

erm

its

$114

-56p

erm

its

$78-

43pe

rmits

$17-

20pe

rmits

$18-

13pe

rmits

$150

125

100

75

50

25

Volusia County residential permit data2007-2009 compared by quarter

total value of permitsin million $

$45-

185p

erm

its

$144

-518

perm

its

$143

-584

perm

its

$148

-583

perm

its

$34-

124p

erm

its

$59-

253p

erm

its

1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd

2007 2008 2009

$69-

291p

erm

its

$99-

375p

erm

its

$74-

306p

erm

its $41-

178

perm

its

$71-

220

perm

its

Orange is the single largest commercialproject under construction in thecounty.Anchored by a Belk department

store, The Pavilion will offer more than550,000 square feet of retail, dining andentertainment space upon itscompletion. Other tenants will includea 14-screen Hollywood Theaters moviecomplex, a Marshalls/HomeGoodsMegastore, and a Michael’s Arts &Crafts Store.The developer of The Pavilion is

CBL & Associates, which also owns theVolusia Mall. The Pavilion is alongWilliamson Boulevard, just north ofTaylor Road, west of I-95. �

Upchurch. “Our clients see us as partners in their travel experience and they are willing to pay for services.”Still, it has been a long road back from the post-Sept. 11 era when travel simply stopped. “On that day, we had

people all over the world and our first concern was to get them home safely,” said Upchurch. “Then, as we and thenation came to grips with the realities of the tragedy, we concentrated on our products and services while we waitedfor people to travel again. Today, people are traveling, but they are planning carefully and booking later than everbefore.” �

From CHANGE, p. 4

Construction is proceeding at The Pavilion open-air shopping center in PortOrange.

0000838674 PDFA

Daytona Beach International Airport, 700 Catalina Drive, Suite 200, Daytona Beach, FL 32114 Telephone: 386.248.8048

It’s our business to helpyour business grow.

• exporting assistance• industrial parks infrastructure funding• workforce funding: new/existing employment• Industrial Revenue Bond financing• workshops on business support topics• local government purchasing assistance• networking space at manufacturing trade shows• customized demographic radial studies• international trade missions• demographic studies and analysis

• construction permitting trends: residential/commercial• workforce analysis by industry sector• workforce migration report• under-employment study of area labor• Manufacturing Outsourcing Guide online and in print• Corporate Guide with manufacturing directory• free industrial properties listings• comprehensive business assistance material• current labor statistics• government procurement assistance

The Volusia County Department of Economic Development is available to all of the cities and chambers of commercein the county to assist with promoting the growth of high wage jobs, encourage new investment, and contribute to thehealth of our existing businesses.

We also provide a comprehensive business assistance program for local businesses. Some of our services are listedbelow. Visit floridabusiness.org for assistance online, or speak to one of the department’s business assistance specialistsat 386.248.8048.

ECONOMIC DEVELOPMENT

BUYVolusia

products andservices

An official publication of the Volusia County Department of Economic Development 12

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