QR Codes and You A better understanding of QR Codes and how to use them.
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Transcript of QR Codes and You A better understanding of QR Codes and how to use them.
![Page 1: QR Codes and You A better understanding of QR Codes and how to use them.](https://reader036.fdocuments.us/reader036/viewer/2022062620/551aaf86550346b2288b495c/html5/thumbnails/1.jpg)
QR Codes and You
A better understanding of QR Codes and how to use them
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What are QR Codes?
• UPC codes- read left to right = 1 dimensional
• 2d codes- read left to right + top to bottom
each dot=1 or=0
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Where are QR Codes being used?
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Size Matters
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• The app can do lots of things with the data– Display text– Email– SMS– Website (most common)– Start Audio / Video
How can QR Codes used?
• Any QR app can “decode” the image(please don’t encourage people to do proprietary QR app extensions it’s bad for the industry).
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Why are QR Codes free?
• Royalty Free• Invented by Denso for warehousing & production services
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Proprietary codes?
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Alternatives to QR Codes
• Image Recognition– (or why door knobs don’t come with instructions)
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Alternatives to QR Codes
• NFC- (Near Field Communications)
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Indirect vs Direct (what you need to know but will probably do anyway).
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Analytics build or buy
• Build it into the URL– Google Analytics URL Builder
• http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
• Vendor supplied=proprietary but more features
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Vendors Lie
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Fee vs. freeFree service snapshot
Free, or “direct” mobile bar codes, which simply contain the URL address of a Web page encoded into the QR code, are available from many online services.
• Advantages include:– Free or low cost
• Disadvantages include:– You need to use your own analytics tools.– The full URL is embedded in the QR code using direct implementations.
The longer URL will probably result in a larger QR code size than indirect implementations. (Use dns redirection).
– Since these free mobile bar codes simply contain URLs, code directs must be manually updated therefore more expensive in terms of man hours used.
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Tips to Remember• Use a URL shortening service (or dns redirection)
- keep your payload as small as possible.• Rigorously test your new QR code image with different smart
phones and bar-code readers.• Contrast is also a critical factor, if you elect to change the
palette colors.• Design and placement = plan ahead.• Optimize landing page for mobile-don’t be lazy! • TEST your branded QR code images
– Lower quality camera phone– Size your branding based on the lowest common denominator of QR-
code software and smart device
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Not just for marketing
From here they can do the following;- Find out more detailed specifications- Read customer reviews of the product (up sell to a better model).- Add to “Wish list”, this wish list would be accessible from both desktop and mobile browsers for later review or even ‘in store shopping list’ - Send to email - email a friend ‘asking their thoughts’ ‘would you like this’ / ‘is this the right one’
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Not just for marketing
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Not just for tech
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QR Code Structure
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QR Overlay vs. QR Embedding
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Creative Interpretations(Bad Ideas)
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My QR related sites• Check out this site for a 60 second overview on QR
codes:– http://www.Cognation.net/QR/
• My personal blog has articles on QR codes and their use in the real world.– http://blog.collins.net.pr/search?q=qr
• “Think of QR codes as a right mouse button to anything physical.
Anything you want ‘more contextual information about’ just click”.