QR Codes (2D Barcodes)

Basic Premise

Created by Denso Wave in 1994 Track parts in vehicle manufacturing QR Code is free to use by anyone Consider as digital attachment

(email analogy) Pique interest Area is precious (entire ad as QR

Code) Hyperlink for print (turn ink into

bits!)

QR Generation

Google Chart API (not dynamic - verify)

Plethora of others

Simplicity

Scanning Apps

Android; Barcode Scanner by Zxing Team!

iOS; search it and good luck…

Tracking

URL Builder + GA Goo.gl option Not dynamic, mycod.es defunct

(killerstartups.com) Tracking.qrme.co.uk (poor url) Considering home brew solution

Best Practice

Digital vs Traditional (godaddy) Platform/destination (personal experience) Placement (size, location, accessability) Clarity Giveaways, discounts, free tickets,

exclusive material compels consumers Avoid simple offers of a chance to view

advertisement or link to website Provide experience that is exclusive,

dynamic and interactive

Why care?

Cell phones are ubiquitous 90% + keep cell phones within arm’s

at all times (70% + people actually take phone to bed)

Wallets reported missing in 26 hrs; phones within 68 minutes (Unisys)

Manufacturer’s preloading devices with scanners

14 million in US scanned QR Code this June 6.2% of the total mobile users QR users more likely to be male (60.5%),

between the ages of 18 to 34 (53.4%) and have a household income in excess of $100,000 (36.1%)

Magazines/newspapers preferred media(49.4%), followed by product packaging, (34.3%).

preferred place to scan: home (58%); retail stores (39.4%).

(report was based on sample of 14,452 adults)http://mashable.com/2011/08/12/qr-codes-study-14-million-users

Who uses them?

Ubiquitous Fortune 500 Companies Macy’s, Heinz, Bed Bath and Beyond,

Godaddy, Magazines, newspapers, digital, print, video, everyone, even YOU!

Case Study

Be Creative – show photos Clothing/ jewelry Logo Product tags (prescription refill,

reorders, etc) Business card Stickers Coupons Exclusive material Tattoos Tonight’s presentation…

Creating Interest…

http://www.dailymail.co.uk/femail/article-2023726/Beach-volleyball-stars-sign-deal-advertising-bikini-clad-behinds.html

Animated Tattoo?

Future?

iQR (http://2d-code.co.uk/iqr-qr-code/)

MS tag (http://tag.microsoft.com/home.aspx)

Resources

Google search “dynamic QR code (tracking)”

Scantag.com Qrme.co.uk Myqr.co Qreatebuzz.com 2d-code.co.uk Qrstuff.com (paid option) Mashable.com search Delicious.com search