QR Code Best Practice

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QR Code Best Practice

Dave Barger LunaWeb.com April, 2011 (fast times; date is important)

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practice


1D Barcode

• One dimensional. Imagine letting this barcode fall back. We'd see dashes and dots.

• 20 digits


2D Barcode

• Market is adopting open standards, rather than proprietary solutions

• 2,335 digits

• Frequently on postage


Microsoft Tag

• Proprietary (licensed by Microsoft)

• Magazines


QR Code

• "Quick Response" code - can be decoded at high speed

• 7,089 digits

• Patent rights not exercised (Denso Wave, 1994)


What’s scanning them?

iPhonesAndroids

Newer TabletsBlackberryand more

Reference at http://DaveBarger.com


Mobile WebLooking at mobile visitors on one of our web servers, we see a 3.5x increase in Q1 2011 from Q1 2010.


What’s being scanned?

More things everyday.

Just know that QR code adoption will at least justify your attention as a viable part of your strategy.


Lots of Free Scanners

There are many apps that are just code scanners and there are many apps that primarily do other things, but that also scan QR.


Complexity = f(Data + Error Correction)

The more complex, the more scan quality comes into play. Lens clarity, image integrity, image distance, relative speed, and sometimes, reflected light (shiny surface) all affect scan quality.


What can you link with QR?•appstore/market addresses•simple text message•MEcards•Vcards•simple text message•phone numbers

Note: not all applications are compatible with all platforms. Always test with multiple devices.


QR Manipulation


Printed Pieces


“QR Codes bridge theoffline to online gapfaster than a URL.”


QR CodesImprove the ease of our daily doings through saving us time by reducing the “time to goal”.

Value is increasingly a function of time.


But


QR on the Web• Get data to the phone Phone number Link to AppStore Fun Later reading

• People print (enables sharing)

• Desktop apps for QR Codes


Megaphones are Coming!

The Guerrilla Marketers can't help it. They will litter the QR landscape, and it will get noisy.


Why should I scan your QR code?

wiifmwhat's in it for me?

Think Facebook page pleas “like us on facebook!”... Why? Why “like” the page? What will be spewed in my feed?


Security“Scan a code, get a virus.”We might be saying this someday.Get protection.

PSA:Password protect your devices – now.

QR codes are wireless, they are visual and are more phishable than a link.


Facebook QR

Social endorsement through “likes”Would Facebook start “Scanning” QR destinations for maliciousness. The beginnings of a Facebook lens of the Web.


Inside Out

We're consuming QR. We'll soon also be generating them for

consumption by industry.

Drive Through Starbucks.

Scanned by your webcam to a site.


Are QR codes “here to stay”?

Are they a “fad”?


Nothing is here to stay.

Everything is a fad.


Be Innovative with QR•Examine your own uses•Study how people around you use •Think about the context of the situation•Think of every tap and swipe between QR & your success action.•Track, Track, Track! Analytics

If you're using QR codes, then you're experimenting. You'll need to track various results. No magic bullets.Odds are what works for someone else won't on you.


7 Triggers of FascinationLust: the anticipation of pleasure, which we crave.Mystique: unanswered questions, which intrigues us and makes us want to solve the puzzle.Alarm: the threat of negative consequences, which demands immediate response.Prestige: symbols of rank and respect, which earn us status and admiration.Power: command over people and things, which draws our focus.Vice: rebellion against rules, which tempts us toward “forbidden fruit.”Trust: certainty and reliability, to which we give our loyalty.

The above is from Sally Hogshead's book of the same title.

As you're hearing more about game mechanics, don't think about “games”. Instead pay attention to how these can help your business.


QR on the Cheap

Bit.ly and Goo.gl have free QR with their URL shorteners

Have analytics on your landing pages Google Analytics are free!

Print stickers (cards, brochures, collateral, signs, tradeshow booth, etc.)


Best QR Code Practices:

Don’t just throw it out there.• Keep it simple• URL shorteners (bit.ly, goo.gl)• Codes should link to relevant, mobile optimized content• Use analytics to gauge effectiveness, refine approach and justify further implementation• Share how QR codes work with everybody

Derived at a SocialExpedition Breakfast with Joe Spake, Rachel Smith, and Tim Scoutelas


QR for $eriousSome sites to check out for more serious implementations.- ScanLife.com- 2DBarcodeStrategy.com- Jagtag.com- BeQRious.com

Nashville: QRHere.Biz Irene Williams


MobileCamp MemphisMark your calendars to make it over to Memphis on Saturday May, 7 and geek out to learning/sharing in the mobile space.

Visithttp://MobileCampMemphis.com

mobilecampme

mphis.com


Thank You!The only way you'll stay abreast is to network and share with your peers.

@LunaWeb - http://facebook.lunaweb.com

http://LunaWeb.com

m.lunaweb.com

QR Code Best Practice

Technology

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