QEDBatonA part of QED Enabled Services Private Ltd. QEDBaton Provides Integrated Demand generation services to global technologies companies. QEDBaton has worked with more than 70 technology companies assisting them with their new market penetration strategies across the geographies of US, EUROPE, APAC, Middle East and Australia. Using an optimum blend of various direct marketing tools, technologies and value added partners, we aim at delivering high number of quality leads within your existing sales and marketing spend and help you realize overall reduction in the Cost Per lead Section. We further do that by actively generating high quality business opportunities to your sales team through act upon through structured appointment setting and lead nurturing process.Some Important Highlights: Over five years of focused experience providing services to the technology companies with a client portfolio of more than 70 software product services / Companies. High quality services with a tremendous cost advantages due to global delivery model. Global reach from single location. Non English speaking skilled manpower (French & German) Services portfolio includes a blend of relevant services that would help accelerate clients sales process, where QEDbaton tries to encapsulate and Integrate multiple demand generation functions so as to provide an integrated solutions to assists technology companies.

Lead Generation & Content MarketingB2B Content Marketing & Whitepaper Syndication

Got content?QEDbaton has extensive experience in leveraging content for clients to deliver the leads you need at a cost that you want to pay.

Prospects looking for solutions to their business problems begin their buying cycle by searching for trusted opinions and sources to validate their decisions.

Access to whitepapers and industry press is the most helpful at this time in the buying cycle.

According to industry studies, more than 90 percent of technology buyers consult a white paper or case study before contacting a vendor regarding a purchase.

B2B Content Marketingor Content Syndication can be one of the most cost-effective ways to leverage your investment in white papers, Webcasts, case studies, analyst reports by making those documents instantly accessible to millions of technology buyers searching for information related to your category or the business problem that your product solves. The internet space is now cluttered with thousands of technology websites and networks that will post your content for a fee but it can be a time consuming and thankless exercise to determine which websites will match the right audience profile with your content. Your advertising dollars arent worth much if the leads you generate are outside of your target audience.

Protect your marketing budget with QEDbatons pay-per-lead b2b content marketing servicesYour Pay-Per-Lead campaign will be delivered using a combination of online and offline techniques that our teams have mastered over the past 10 years. QEDbatonstelemarketing practiceis a 350+ strong team with experience in campaign design, setup and execution. Our telemarketing capabilities are among the best in business and our processes are geared toward enabling the yield of leads a zero rejection rate.

QEDbatonsdigital practiceoffers paid search services that are customized to ensure that your campaign derives the maximum and most relevant leads.

Our digital team brings in a laser like focus and uses cutting edge digital advertising methods to ensure you get the leads you want at competitive costs.

QEDbatonspartnershipswith media agencies and publishers ensure that your lead pipeline will never go dry.

B2B Appointment Setting Services

Appointment settingforms the backbone of a strong and healthy sales pipeline.

As a Sales Manager you want to maximize face time with prospects through a consistent stream of good quality meetings lined up for your team week after week.

QEDbaton engages with your sales team and becomes a virtual extension of your field sales team, securing quality time with decision makers in your prospect organizations.

Whether your prospects are CXOs, middle management or any level in between, QEDbatonsB2Bappointment setting servicesandhighly experienced telemarketing team uses a blend of research techniques, probing skills and consultative selling, to ensure that your sales teams are present at the right place at the right time.

Accelerate your sales pipeline

Our team of 350+ is trained to deliver complex technology sales messages into markets ranging from the USA & United Kingdom to Europe, Middle East, India & Asia Pacific. Our team speaks with over 500 IT decision makers each day and has generated in excess of a billion dollars in sales pipeline for our clients.

Listening & Learning TheQEDbatons appointment setting teams are always conscious of the need to look for trends and signals and exploit them to yield the maximum gain for the client. On several campaigns we have advised our clients to change direction and pitch to a particular target audience instead of the original brief basis the insights gleaned from conversations that our team engaged in. These course corrections have resulted in high brand awareness amongst the correct target group, and a much higher conversion rate for our clients.Enterprise Marketing Data Management

If you have bad data in the form of bounced email addresses, missing data fields, inaccurate contact details, you will see a drop in the efficiency of your marketing and outreach campaigns and subsequent sales ready opportunities.At QEDbaton, we have a relentless focus on providing clean data to our customers and using clean data on behalf of our customers for lead generation campaigns.Conceptualized and founded by the promoters of QEDbaton,LeadEnrichis a full service enterprise marketing data management platform providing cutting edge solutions to enable B2B marketers reach their audiences more precisely and cost efficiently. This self-serve platform is designed to help alleviate the pains and challenges of dirty data and to help you conserve and stretch your marketing dollars through the following applications:DataEnrich: Data append The LeadEnrich platform can back-fill all firmographic and demographic level fields for your email data wherein we would be able to meet the following levels of data recovery to a high degree of accuracy.Volume Our platform can process 20,000 records per day, and can ramp up the volumes on a need basisEasy Lead:

Easy Lead is a key capability of the Lead Enrich platform that can enrich data captured by forms embedded in your websites/landing pages/CMS in real time. This allows you the following benefits:30% Higher Conversion Rate By reducing the number of form fields to be filled to the bare minimum you can achieve higher conversions on your forms and landing pages. Easy Lead will append survey-level data to each inbound form-fill in real time and all this through an easy to use self-serve platform.

Recovery of abandoned forms With Easy Lead you can even recover complete data for visitors who part-fill and then abandon the form.

DataDoc

Data Health Monitor The LeadEnrich platform can ensure that your data repository is kept clean and relevant at any given point of time. The self-serve platform allows you to breeze through the following applications: Clean, Dedup, Classify and standardize all leads as per your custom format. Periodically refer data to our eco system of data partners so as to eliminate any data redundancy that creeps in on account of time and people movement. Provide you with a dashboard that gives you complete visibility of the data you have, and also highlight the health of your data repository.

Reduce Your Data Acquisition Cost By 50% When you procure new data through the Lead Enrich platform, the system first checks your existing repository to avoid duplicate purchases.

B2B Market Research, Competitor Profiling

The web is filled with free information today. However, the challenge that Sales Intelligence presents to Marketing Organizations are unique in nature. They demand a diverse skill set from the person executing generating the intelligence report. Not only has the person got to be skilled with sifting through multiple sources of data, but he/ she has to be well trained to use multiple sales intelligence tools and at times even call into organizations within the market to understand dynamics first hand. While data collation can be easy at times, analyzing all sets of data and arriving at conclusions can be an extremely time consuming affair. While buying analyst reports is a solution to these problems not always does a single report contain all the information one is looking for and neither are they sales actionable. These reports dont come cheap either.B2B Market ResearchReports from Analyst agencies like Gartner, Forrester, IDC and Aberdeen can range from a few hundred dollars to couple of thousand dollars.Clear Insights into Your Key Markets and Competitors

Custom Organizational MapsQEDbatons deep-dive organizational maps help companies understand their clients and prospects better. These maps are customized to fit the end-goals. With information about Subsidiaries/Divisions, Product & Service Branches, Departments Groups & Sub-Groups as well as hierarchies and contact details, Account Managers can now create their own customized account penetration plan to include every business unit within the target organization and target decision makers within each pillar.Market Sizing & Penetration AnalysisGet ideas to create business plans, launch a new product/service, fine tune existing ones and expand into new markets.Our Market Sizing & Profiling Reports cover the following areas: New market evaluation Market Sizing- past, current & Future Value Chain analysis / Market Segmentation Market maturity and key business challenges / characteristics SWOT analysis with respect to client Analyst Recommendations

Competitor Profiling & Competitor AnalysisCustomized reports for existing accounts, prospect and competitors. Get key intelligence like vendor and IT landscape, financial analysis, M&A/ Growth strategies,customer base and org structures.Our competitor profiling & analysis reports cover the following areas Key Drivers & Restraints Incumbent Vendors & Procurement Trends Technology Adoption Competitive LandscapeAll our reports come with an analysis which covers Consumption, Brand and Procurement patterns we observe during the course of our research.

DemandFarm B2B Key Account Management Platform

DemandFarm is a specialized B2B Key Account Management tool that helps you unlock the true business potential of your Key Accounts by transforming the way they are farmed managed, grown and harvested over short & long-term. If Key Accounts drive a lions share of your business, then they deserve a strategic tool specially developed to not just manage them but to farm them. There are CRM softwares, there are collaboration tools, there are SFAs. DemandFarm goes beyond Sales Automation, Acquisition-driven CRM or Account Management software. It is simply the most comprehensive, focused, expert Key Account growth tool there is.Why DemandFarm? Absolute micro and macro level clarity on the current status of all facets of your key account relationship with unique views for various organizational stakeholders. Optimises the potential of the current relationship and ensures all need gaps and opportutines within the current ambit have been first filed or addressed. Tracks and evaluates the latent Key Account potential and helps approach opportunities in the most appropriate chronology to strategically engage the Key Account. Ability to spot or create new opportunities and go.

Unlock the true potential of your key accounts.The FARmING Engine

DemandFarms FARmING Engine lies at the heart of DemandFarm & drives the results that you can achieve with this powerful tool. We understand that Key Accounts are constantly evolving. This tool is designed to give you insights that can be leveraged in the short, medium and long run by delivering and tracking intelligence on 6 core areas that determine ongoing success with Key Accounts.Demand Generation Consulting

Most Demand Generation plans are made by marketing teams in isolation from sales and look at generating leads rapidly. At QEDbaton, through our Diagnostics workshop we go deeper and try to understand your existing sales & marketing organization before proposing a Demand Generation program. In addition to understanding the structure of your organization, ourDemand Generation Consulting services helps to understand the activities & dynamics of your sales & marketing organization. We benchmark against industry best practices and evaluate the effectiveness of your initiatives with your business needs. Our team of consultants offers you an objective view of how your sales and marketing teams should be structured, the relevance, weight ages & budgets assigned to the various activities & assign deliverables against each activity. Whether you are looking at entering a new market with a new product/ service or driving a sustained program in a mature market, our team of consultants is well equipped to plan, design & suggest execution programs for your Demand Generation strategy.Managed Demand Generation Services Traditionally, the inside sales function has always been seen as something that either needs to be outsourced or completely kept in-house. Both options have always had their pros and cons and companies have chosen one over the other. Some of the common concerns with outsourcing and Insourcing includeConcerns with Demand Generation Outsourcing Lack of control Confidentiality/ Ownership of data Tighter integration with sales/ marketing/ practice Recurring YOY Costs

Concerns with Demand Generation Insourcing Training + Attrition Management of resources + Delivery Accountability Lack of process maturitySpecialist vendors within the space have also conformed to this norm and have been very rigid with the way they engage with companies wanting to outsource their inside sales function. The engagement models have revolved mainly around pay-per-lead/ pay-per-appointment, fixed retainer based or a combination of the two.QEDbatons unique first of a kind solution sets up in form of ourManaged Demand Generation Services, manages & executes your inside sales function within your environment.

It gives you the complete flexibility to take charge (Build-Operate-Transfer) of the function too! In addition to building a robust lead lifecycle management process that delivers sustained long term value we also facilitate an overall reduction in your inside sales operating costs with a US $1.5 Million saving over the first 3 years of operation (approximately based on certain prerequisites).What do you get by engaging with us on our managed services solution? Complete visibility into your inside sales operations Guaranteed data security Tighter cross function integration Flexibility to takeover process when ready Continuous support in form of trained inside sales resources and onsite training 100% responsibility for delivering results from the programs launched Process expertise and best practices embedded into your inside sales operations

Convert Inbound Lead Generation into Better Sales PerformanceAnyone who has been a part of B2B technology sales team will be familiar with one of the typical excuses given when we are not hitting our numbers We are not getting enough leads Marketing doesnt understand our customers The leads that marketing delivered were not properly qualified Most of the leads I call dont want to talk to me They were interested but had already chosen another solutionsThese issues can be particularly vexing for vendors selling discontinuous or disruptive technology to early adoptersThis white paper is for sales and marketing leaders interested in improving their lead generation capability and converting more leads into customers as they pursue the early market.In it, we explains why traditional lead development methods no longer apply to selling in todays markets and describes the solutions that help organization improve lead generation and conversions.What we are today?Marketing teams have never been on generating leads that will translate into new customers.Unfortunately these firms dont plan too much money into achieving this goal. 66% of the same respondents reported freezing or reducing their marketing spend in 2009.Clearly we need to get better results (ROI) from the marketing dollars we invest in lead generation and of equal importance, we need to get better at converting this leads into customers.

Industry Trends Significant internet based marketing and sales innovation have emerged over the past few years. In pursuit of identifying, attracting and nurturing qualified sales leads, marketing leaders are embracing technologies, tools, and approaches including: Interactive CRM, customer portals and live customer-assist On page and off page Search Engine Optimization (SEO), Pay Per Click (PPC) and Search Engine Marketing (SEM) Social Media Marketing Blogs, White Papers and E-Books Lead-Scoring, prospect nurturing and incubation tools Opt in Email and RSS feeds On-demands webinars, podcasts and videos Inbound marketing platformsCompanies using this techniques, tools and methodologies are experiencing success and increasing the volume and quality of inbound leads. For example a customer of Brainshark- which offers online presentation software reports an average attendance rate of 96% of registrants for the same live webcasts. (The take way is that registration rate surge when registrants controls the time they view webcats). Customers of Hubspot - which offers an inbounding marketing platform - on average are achieving a 500% increase in inbound traffic and leads in the first six months of adoption.Sales organizations should be celebrating the success of their innovative marketing departments. However increased lead flow does not directly translate to increased sales. Is this a sales or marketing problem and why is it that with the internet and so much technology at our disposal we are still fighting for quality leads.Challenges in Today Market The vast majority of sales team are still selling the same way they did five or ten years (or longer) the sales person does most of the talking in aggressive, product focused sell. Sales team usually talks about their company, their products and their successes, paying scant attention to asking important probing questions and listening to the customer. Poor diagnostic of the customers issues results in weak qualification, along with forecasted opportunities that cannot or will not close.In the companies where the sales process is informal or internally focused and disconnected from actual buyer behavior the combination of these factors usually means the sales person forecast opportunities well in advance of the prospects readiness to buy. As a result, deals forecast to close, slip from one quarter to the next. In addition both the seller and the buyer are pressured to close their discounts and end of the quarter specials.Satisfying Buyers Expectation Todays buyers have access to the same internet resources as any sales team. This includes blogs from industry visionaries and thought leaders, third-party reviews, and comments about the company- both positive and negative from peers using your product or services. As results buyers tend to know about your and yours competitor offerings as your sales team does. When buyers finally contact sales person, chances are that they already have budget in mind and a set of concerns they want answered.The net of this shift is that the premium the buyer places on an interaction with a sales person in much greater than it was in the past. Buyers expect sales people to understand their company and their business to bring the gift on knowledge and to ask insightful questions.They expect to have discussion around how using your products or services can potentially create quantifiable value for them. In addition they want to air their concerns and have them listened to and answered. Most important they have no interest in wasting time dealing with ill equipped sales people, watching power point presentation about products and the awards that company has won.

Board of Directors & Strategic AdvisorsAbhijit GangoliCEO & Co-Founder Abhijit is the strategic force behind QEDbaton. His energy is primarily focused in providing direction to the Service Delivery & HR organization within QEDbaton. Today he focuses on streamlining processes, adopting technology and optimizing productivity across the organization.Abhijit is an MBA in marketing with a Mechanical engineering background. Prior to cofounding QEDbaton, Abhijit worked with Xerox Corporation and Castrol India (Now BP) and developed his sales foundation from these two stints.Milind KattiDirector & Co-FounderMilind was instrumental in building the process frameworks for QEDbatons Delivery & Operations. His meticulous & detail oriented work in the formative years of QEDbaton was crucial in building a scalable platform for the business. He then played a critical role in developing products & IP resulting in creation of LeadEnrich & DemandFarm (which are independent products spun out of QEDbaton).Dr. Ashutosh P. BhupatkarBoard of AdvisorsDr. Ashutosh P. Bhupatkar is a noted management educationist, and an expert in the areas of Organization Development, Human Process Work and Indigenous Management.He was most recently the Project Director and Head of the Pearl School of Business, Gurgaon. Prior to this, he was the Director of the Institute of Management Development and Research, Pune (1989 2005).L. SubramanyanBoard of AdvisorsL. Subramanyan is the Founder & CEO at Trivone, a new age information company. He is a senior media professional with nearly three decades of experience in diverse fields such as IT journalism, sales and marketing and running content companies

Executive Team.

Fact SheetClient Profile

Team Size: 350+IT Services / Product Companies

Active Clients: 18Largest Clients: USD 4Billion + Services Co

Total Clients: 65+Smallest Clients: Start UP

Exp: 175+ Man yearsLargest Clients Engagements: 4Years +

Location: India

What Do You Get By Engaging With US?Integration of Sales & MarketingRealistic Goal SettingDefining Key Metrics for Sales & Marketing ActivitiesExecution of Sales & Marketing Activities A detailed month on month sales & marketing activity plan aligned to annual revenue growth A lead scoring mechanism to determine which leads go to sales and which leads go to nurturing program Key metrics to measure effectiveness of activities undertaken and determine ROI on diverse activities including activities which have been traditionally considered intangible Execution of diverse sales & marketing to deliver on activity plan laid out

Demand Generation: Case StudyThe ClientIs a $ 1 Billion IT service company. The company is GE offshoot with more than 30000 employees spread across countries. The client is global leader when it comes to BPO/KPO services & IT services. The client sales team was looking for support in terms of organization profiling and appointment setting. It was expected that through this initiative the team would be able to accelerate the sales processBusiness Need To drive sales revenue through penetrating the US 500 Million - $2 Billion companies from the target verticals and widen sales funnel through Target market identification, Database building and Intelligence capture through Primary Research Target Account tracking through primary and secondary research to glean intelligence penetrating to IT landscape, organizational structure and current vendors Engage key decisions makers in dialogue using a consultative selling approach and delivering value propositions addressing their pains or interest areas Setting up face to face meetings with the decision makers Results & DeliverablesOver the last 2 years, a team of 7 inside sales representatives have been working with the client sales team in US geography. QEDbaton team has been instrumental in giving major breakthroughs into Fortune 100 companies in US.The team has generated more than 300 meetings over the past 2 years. Additionally the QEDBaton has also been instrumental in driving traffic for the genpact teams around key events such as the oracle open world, and the SAP Sapphire.

Marketing Entry Strategy Report Case StudyThe ClientPoli-Film is one of the leading manufacturers of high and specially packaging materials with manufacturing sites in Germany, France and the USA. Poli-Film servers customers from the steel, aluminum, plastic sheets and automotive industries.Business NeedPoli-Film has their presence in India via distributors and it was observed by the management that is there is good demand for surface protection films on Indian market based on their distributors feedback.Methodology and DeliverablesInformation was gathered using primary and secondary research techniques. The data was converted into meaningful data by means of statistical analysis. The same was analyzed with the help of industry experts so as to present the strategy and road map to Poli-films management to penetrate the Indian market.ResultsA detailed Indian market report was submitted which helped the Poli-Film management in gauging the appropriate entry strategy to address the Indian surface protection film market.