Social media qed training21.05.13

SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES

Start

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SOCIAL MEDIA NETWORKING


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Complete Your Profile


Complete Your Profile

• Complete your profile – 100%– Upload a profile photo– Get recommended– Claim your vanity url

• Add a linkedin badge to your email signature

• Optimise keywords in your summary

• View Recommendations inside your profile


Use Your Newsfeed


Follow Channels


Follow Influencers


Join Groups


Engage With Your Groups

• Find Relevant Groups• Make new contacts – connect with group

members• Demonstrate your expertise• Ask Questions• Get advice from experts• Be seen and let new clients find you


Receive Updates


Get More Connections


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Twitter 101

Twitter is a communication tool to interact with people around the world by doing one of the following:

Sending people public short messages

Sending a specific person a public short message

Sending a person a private short message


5,000 2007

65 millio

n

2010

Tweets Per Day

Source: www.twitter.com

145 millio

n

2011

335 millio

n

2012

400 millio

n

2013


How Does It Work

• Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.

• The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from


Twitter 101


Follow Relevant Accounts

• Following somebody means you’ve subscribed to their tweets

• To find people talking about your company or topics in your field, use search.twitter.com

• When you find a good candidate, look under their picture for the Follow button

• You can also choose to interact without following an account, just send them a tweet

http://search.twitter.com/


Post Tweets

• People like tips, links to interesting stories and blog posts (they don’t have to be about your company), exclusive deals and a good sense of humor.

• People like the human touch and will appreciate posts with your thoughts and experiences more than you think

• They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes


Twitter for Your Business

Dell’s sales

increased by

$6.5 million

over 2 years

thanks to

Twitter

followers


How to Use Twitter

Marketing Lead

Generation

PR

Customer Support

Revenues


How Twitter Effects Google


How to Use Twitter Effectively

Develop a social media brand and promote it

Interact with your customers

Figure out what people say about you

Hype up upcoming events or

specials/discounts

Promote content or products you have created

Develop relationships with bloggers &

journalists for PR

Generate sales leads


Example Twitter Page


Next Steps

Step 1: Start using Twitter For Your Business

Step 2: Personalize & Brand Your Profile

Step 3: Start Creating Value Adding Content via Tweets

Step 4: Find Businesses to Follow in order to Network

Step 5: Get Customers to Follow You

Step 6: Effectively Convert Followers via Promotions

Step 7: Expand & Engage Your Network


Free Tools


285/21/2013

THANK YOU

Take Action Now!

Social media qed training21.05.13

Technology

Transcript of Social media qed training21.05.13