Q3 2016 SALES - Bienvenuefr.mbws.com/sites/default/files/q3_2016_sales_presentation.pdf · 2016 ....
Transcript of Q3 2016 SALES - Bienvenuefr.mbws.com/sites/default/files/q3_2016_sales_presentation.pdf · 2016 ....
Q3 2016 SALES 8 NOVEMBER 2016
RETURN TO SALES GROWTH IN Q3 2016: +1.9%
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Q3 2016 Consolidated net sales: €104.3m +1.9%
Q3 YTD Consolidated net sales: €309.3m -2.5%
Near-term guidance and BiG 2018 objectives reiterated
MBWS Q3 SALES: RETURN TO A GROWTH TRAJECTORY
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MBWS Total Business* MBWS Core Business
Q1 2016
Q2 2016
Q3 2016
Q3 YTD 2016
-7.4% -2.6% +1.9% -2.5%
-4.2% +1.4% +1.1% -0.3%
Q3 Sales Growth: • Driven by double-digit growth in Poland, the United States and solid
performance in Spain
• Non-core business contributed to sales growth in Q3
• Partially offset by a difficult competitive landscape in Lithuania, a temporary downturn in Brazil and the private label wine segment in France
* Excluding currency impact
FRANCE: GROWTH IN SPIRITS; WINE SEGMENT IMPROVING
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Change in Volumes vs. 2015
Market Share
Market MBWS MBWS
France William Peel +1.3% +5.1% 24.5% Sobieski +1.6% +29.2% 14.7% Fruits and Wine -13.1% -10.1% 29.6%
Source : Nielsen YTD P10 2016
• Q3 net sales virtually flat, at -0.3% to €47.8m o Spirits generated top-line growth; driven by Sobieski and
William Peel o Wine segment sales improved sequentially o Moncigale is now 2nd largest AOP Provence rosé wine; sales
+8% YTD for first 9 months vs. year-ago, against a -3% drop in Provence rosé wine market.
o Private label wine business (which is less profitable) offset results of spirits, branded and flavored wine.
• MBWS largest contributor to value growth in the
spirits sector; market share gains across the portfolio o Sobieski gained 3.1 points of mkt share YTD o William Peel gained 0.9 points of mkt share YTD o Fruits and Wine continued to gain share despite effect of
weather on the category
Q1 2016
Q2 2016
Q3 2016
Q3 YTD 2016
-2.7% -4.9% -0.3% -2.8% France
SPAIN: ONGOING GROWTH ACROSS THE PORTFOLIO
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• Q3 Top-line growth of 5.5% to €3.6m o Driven by robust growth in the branded wine segment o Strong growth in William Peel and Sobieski o Advertising and promotional campaigns drove growth in the pillar brands and
across the portfolio
• Re-launch of Marie Brizard in September positions the brand for growth acceleration in Q4
Q1 2016
Q2 2016
Q3 2016
Q3 YTD 2016
-7.9% +11.2% +5.5% +4.5% Spain
POLAND: KRUPNIK FLAVORED VODKA DRIVING GROWTH
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• Q3 net sales increased 10.8% (excluding currency impact) to €13.5m o Driven by Krupnik flavored vodka o William Peel also growing dynamically in
an expanding category
• Krupnik flavored vodka has gained 0.3 pts of market share YTD, and now accounts for 7.7% of the brand’s total volume
• Poland non-core business grew 4.9% in Q3 2016
Q1 2016
Q2 2016
Q3 2016
Q3 YTD 2016
-14.1% +20.5% +10.8% +6.1% Poland Core
Change in Volumes
vs. 2015 Market
Share Market MBWS MBWS
POLAND Krupnik Clear +1.9% +1.0% 15.7% Krupnik Flavored Krupnik Total Brand
+5.0% +3.3%
+43.8% +4.7%
4.5% 13.1%
Source : Nielsen YTD P09 2016
BALANCE OF EASTERN EUROPE
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• Sales contraction reflects pressure in the domestic vodka market, partially offset by robust growth in William Peel, Marie Brizard, Cognac Gautier and some of the local brands.
• The Lithuanian market is becoming increasingly complicated due to additional governmental restrictions on the purchase of alcohol and a growing public sector threat to control retail distribution.
Q1 2016
Q2 2016
Q3 2016
Q3 YTD 2016
+3.9% +2.4% -2.8% +1.1% Lithuania
Bulgaria: +57.2% top-line growth in Q3, driven by pillar brands
• Substantial gains in William Peel, Fruits and Wine, Marie Brizard and Sobieski. • Export market performed well.
Lithuania: Decrease in Q3 sales led by more complicated competitive landscape
USA: RETURN TO GROWTH DRIVEN BY RTM RE-ORGANIZATION
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• Q3 Top-line growth of 11.3% (excluding currency impact) to €4.8m o Driven by pillar brands o Route-to-market: Regaining distribution focus post-merger of Southern & Glazers
• Fruits and Wine listed at Publix (3rd largest grocery chain in the United States)
• MBWS: among the fastest growing spirits suppliers to the on-premise segment*
o MBWS 12-month growth of 5.9%, compared to 1.7% total growth for the segment
* Nielsen CGA On Premise Measurement Service, at August 13, 2016
Q1 2016
Q2 2016
Q3 2016
Q3 YTD 2016
+10.4% -4.5% +11.3% +4.2% USA
BRAZIL: TEMPORARY DOWNTURN
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Brazil sales decreased sharply due to the phasing of a price increase and promotional activity
• Sales decreased 43.7% in local currency to €0.6m • Decline was driven by pricing taken in early July, with consequent trade stocking in
late June/Q2, and by the phasing of holiday-related promotional activity to begin in October
• The Q3 volume decrease is expected to be recovered in Q4 2016
Q1 2016
Q2 2016
Q3 2016
Q3 YTD 2016
+1.5% +34.9% -43.7% +4.7% Brazil
NEAR-TERM GUIDANCE AND BIG 2018 OBJECTIVES REITERATED
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2016 EBITDA
2018 Sales
2018 EBITDA margin
On the order of €20m*
€450m to €500m
15%
* Excluding the impact of IFRS Standard 2
APPENDICES
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France
Poland Core
Lithuania
United States
Brazil
Others
Total MBWS Core
MBWS Non-Core Total MBWS
Q1 2016
Q2 2016
Q3 2016
Q3 YTD 2016
47.8
13.5
5.6
4.8
0.6
7.8
83.6
20.7 104.3
140.8
41.2
16.5
14.0
2.8
21.6
246.3
63.0 309.3
In mns of €
16.6
5.5
5.5
1.5
7.9
95.3
24.5 119.9
11.1
5.4
3.7
0.7
5.9
67.4
17.8 85.2
54.5 38.5
2016 YTD NET SALES BY COUNTRY
Spain 3.6 9.5 3.9 2.0
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France
Poland Core
Lithuania
United States
Brazil
Others
Total MBWS Core
MBWS Non-Core Total MBWS
Q1 2016
Q2 2016
Q3 2016
Q3 YTD 2016
In %
2016 YTD NET SALES GROWTH BY COUNTRY
Spain
-2.7% -4.9% -0.3% -2.8%
-14.1% 20.5% 10.8% 6.1%
-4.2%
-17.5% -7.4%
1.4%
-14.8% -2.6%
1.1%
4.9% 1.9%
-10.2% -2.5%
-0.3%
3.9% 2.4% -2.8% 1.1%
-7.9% 11.2% 5.5% 4.5%
10.4% -4.5% 11.3% 4.2%
1.5%
-6.3%
34.9%
5.6%
-43.7%
-5.4%
4.7%
-1.9%
Organic growth, excluding currency effect