Q1 2015 Global Facebook Advertising Insights Report: Video Makes Up 20% of All SHIFT Facebook Media

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INSIGHTS REPORT Q1 2015 ADVERTISING GLOBAL FACEBOOK

Transcript of Q1 2015 Global Facebook Advertising Insights Report: Video Makes Up 20% of All SHIFT Facebook Media

Page 1: Q1 2015 Global Facebook Advertising Insights Report: Video Makes Up 20% of All SHIFT Facebook Media

INSIGHTS REPORT Q1 2015

ADVERTISINGG L O B A L F A C E B O O K

Page 2: Q1 2015 Global Facebook Advertising Insights Report: Video Makes Up 20% of All SHIFT Facebook Media

ABOUT THIS REPORT

With over 1.44 Billion monthly active users globally and commanding approximately 10% of the world’s digital ad spend, Facebook is a must-buy for any digital marketer.

As Facebook continues to grow, it will be even more important for marketers to have a strong understanding of their performance. This insights report provides context

around key metrics and verticals based on Q1 2015 data of SHIFT clients and also illustrates trends over the past five quarters.

This insights report includes ad spend on both Facebook desktop and mobile, as well as Q1 2015 video data. Data in this infographic is based on the client activity

transacted through SHIFT's Facebook ads solution, this is not Facebook's own data. It is intended to give insightful views of the Facebook buying activity and trends that

took place during Q1 2014 - Q1 2015.

Page 3: Q1 2015 Global Facebook Advertising Insights Report: Video Makes Up 20% of All SHIFT Facebook Media

CLICK THROUGH RATECTR

2.03%

.85%

2.16%

.52%.17%

Auto CPG Entertainment Finserve Telco

Q1 2015 BENCHMARK BY VERTICAL

1.0%

2.0%

3.0%

Global Facebook Advertising Insights Report

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COST PER CLICKCPC

$0.30

$0.55

$0.20

$0.55$0.82

Auto CPG Entertainment Finserve Telco

Q1 2015 BENCHMARK BY VERTICAL

$0.25

$0.50

$1

Global Facebook Advertising Insights Report

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COST PER THOUSAND IMPRESSIONSCPM

$6.10

$4.66 $4.25

$2.88$1.42

Auto CPG Entertainment Finserve Telco

Q1 2015 BENCHMARK BY VERTICAL

$3.00

$5.00

$7.00

Global Facebook Advertising Insights Report

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Q4 2014 VS Q1 2015 PERCENTAGE GROWTH

CTR CPC CPM

Auto -37% 63% 2%

CPG 35% -14% 16%

Entertainment 32% -29% -6%

FinServ -10% -24% -32%

Telco -20% 8% -14%

Global Facebook Advertising Insights Report

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YEAR OVER YEAR BY VERTICAL

0%

1%

2%

3%

4%

2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1

CLICK THROUGH RATECTR Auto CPG Entertainment FinServ Telco

287% -8% 66% 52% 123%

Global Facebook Advertising Insights Report

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YEAR OVER YEAR BY VERTICAL

$0.00

$0.23

$0.45

$0.68

$0.90

2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1

COST PER CLICKCPC Auto CPG Entertainment FinServ Telco

0% 80% -22% 125% 32%

Global Facebook Advertising Insights Report

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YEAR OVER YEAR BY VERTICAL

$0.00

$1.75

$3.50

$5.25

$7.00

2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1

COST PER THOUSAND IMPRESSIONS

CPM Auto CPG Entertainment FinServ Telco

286% 66% 28% 242% 194%

Global Facebook Advertising Insights Report

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FACEBOOK VIDEO MARKETING

20% of all media on Facebook in Q1 was video

Global Facebook Advertising Insights Report

50% of video views watched up to a quarter of the video

30% of video views made it halfway

15% of video views made it to completion50%

30% 15%

80% other media

Page 11: Q1 2015 Global Facebook Advertising Insights Report: Video Makes Up 20% of All SHIFT Facebook Media

Facebook® is a registered trademark of Facebook Inc.

SHIFT is a leading cross-network social advertising platform for brands & agencies.The SHIFT platform brings social data, advertising and marketing teams together in one place to maximize efficiency and ROI. Global

brands, including 10 out of the top 20 largest advertisers in the world, use SHIFT to automate workflow, activate data and easily execute advertising campaigns. SHIFT is a Facebook Marketing Partner, Twitter Marketing

Platform Partner, LinkedIn Certified Marketing Partner and Atlas Partner.

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