Pyxl Webinar: Content Amplification
Transcript of Pyxl Webinar: Content Amplification
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Presented By:Nicole DentonManaging Director, Pyxl Scottsdale
Content Amplification: The Next Phase of Content Marketing
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Did You Know?60% of businesses employ some form of content marketing.
Forbes
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Did You Know?The average lifespan of a piece of content is shrinking —most social sharing engagement occurs within the first 48 hours a piece of content is published, and a majority of a piece’s views happen within the first week.
Pete Spande, Federated Media
48HRS
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Do MoreContent marketing alone isn’t enough. Today it’s all about content amplification.
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Maximize the organic reach of your content by promoting your network(s)
Create awesome, sticky content that people love.
Use native advertising opportunities to expand that reach.
Create AmplifyPromote
3 Steps to Amplified Content
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Step 1Create Awesome, “Sticky” Content People Love
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Anatomy of a Winning Blog Post/Article
Attention-grabbing headline
Well-written body content
Imagery and/or video
Social sharing
Call to action
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Headlines with bracketed clarifications (e.g., [photos], [interview], [video], [slideshow], etc.) performed 38% better than headlines without clarifications, suggesting readers are more likely to click when they have a clear picture of what lies behind the headline.
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User Behavior
Headlines that included the word “who” generated a 22% higher CTR than headlines without the word “who.”
“Why,” on the other hand, decreased CTR by 37%.
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Headlines with language that conveys a sense of urgency (“need”, “now”) generated lower CTRs than headlines that didn’t use such pushy language (44% and 12% lower).
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CTR is highest for headlines with 81-100 characters.
Keep important info in the first 65 characters for search though!
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Step 2Promote to Your Network(s)
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Promote to Your NetworkCater your promotions based on the
persona(s) your post is targeted at.
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Engage with niche communitiesNiche communities can allow you to easily engage with a group of people that matches your target audience.
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Re-post and Test- Don’t just promote once - re-post ongoing, reaching your audience where they are and at different times of the day. - Test the messaging in your posts, don’t just try the headline every time.
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Sharing is Caring- Make sure your post is shareable- Extract shareable snippets
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Step 3Amplify to Extend Your Reach
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- Facebook Sponsored Posts- Promoted Tweets- StumbleUpon Paid Discovery- LinkedIn Sponsored Posts- Outbrain- Taboola- Sharethrough
Native Advertising Opportunities
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- Consumers look at native ads 53% more often than they look at traditional display ads
IPG Media Lab and Sharethrough
Did You Know?
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Not every piece of content should be amplified.
Content Amplification Tips
- Focus on educating, entertaining and delivering, not giving a hard pitch for your products or services.- Your benchmark of success should be engagement, not clicks.- Monitor, analyze and refine.