DBW Social Amplification in Publishing Webinar v1.3
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Transcript of DBW Social Amplification in Publishing Webinar v1.3
IN THE PUBLISHING INDUSTRY
AMPLIFICATION
SOCIAL
SOCIAL AMPLIFICATION
In the
Publishing Industry
Go ahead and follow me.I’ll wait.
Murray IzenwasserMarketing Practice Lead &
Co-Founder
561.452.2662
@murrayiz
You Can’t Just
Set It And
Forget It!
You Can’t Just
Set It And
Forget It!
When Someone Shares
Something Of Yours, That Is A
Big Event.
It Truly Is.
And It Needs To Be Treated As
Such.
SOCIAL AMPLIFICATION
RICH PINSTWITTER CARDSOPEN GRAPH
GOOGLE+
Facebook / Open Graph
Facebook / Open Graph
Facebook / Open Graph
Facebook / Open Graph
Facebook / Open Graph
Facebook / Open Graph
Facebook / Open Graph
Facebook / Open Graph
Facebook / Open Graph
Facebook / Open Graph
book
author
isbn
release_date
tag
genre
Language
page_count
rating
release_date
Sample
Image
Quotes
rates,
Reads
wants_to_read
Facebook / Open Graph
Twitter Cards
Twitter Cards
Twitter Cards
Twitter Cards
Types of Twitter CardsSummary Card
Default Card, including a title, description, thumbnail, and Twitter account attribution.
Summary Card with Large ImageSimilar to a Summary Card, but offers the ability to prominently feature an image.
Photo CardA Tweet sized photo Card.
Gallery CardA Tweet Card geared toward highlighting a collection of photos.
App CardA Tweet Card for providing a profile of an application.
Player CardA Tweet sized video/audio/media player Card.
Product CardA Tweet Card to better represent product content.
Rich Pins
url
title
price
currency_code
provider_name
description
brand
product_id
availability
quantity
standard_price
sale_start_date
sale_end_date
product_expiration
gender
geographic_availa
bility
color
images
related_items
referenced_items
rating
rating_scale
rating_count
Rich Pins – What Can You Set?
If you have set up
Open Graph metatags
you are basically set up for
Rich Pins.
Rich Pins – So Easy!
Google+
How Does it
Figure Out
What To
Share?
Google+
1. Schema.org / Structured Data2. Open Graph3. Title and meta “Description” tags4. Best Guess
<!-- Update your html tag to include the itemscope and itemtype attributes. --><html itemscope itemtype="http://schema.org/Book">
<!-- Place this data between the <head> tags of your website --><title>Page Title. Maximum length 60-70 characters</title><meta name="description" content="Page description. No longer than 155 characters." />
<!-- Schema.org markup for Google+ --><meta itemprop="name" content="The Name or Title Here"><meta itemprop="description" content="This is the page description"><meta itemprop="image" content="http://www.example.com/image.jpg">
<!-- Twitter Card data --><meta name="twitter:card" content="summary_large_image"><meta name="twitter:site" content="@publisher_handle"><meta name="twitter:title" content="Page Title"><meta name="twitter:description" content="Page description less than 200 characters"><meta name="twitter:creator" content="@author_handle"><!-- Twitter summary card with large image must be at least 280x150px --><meta name="twitter:image:src" content="http://www.example.com/image.html">
<!-- Open Graph data -->
<meta property="fb:app_id" content=" Facebook numberic ID " /> <meta property="og:type" content="book" /> <meta property="book:release_date" content="2014-02-25" /><meta property="book:isbn" content="9781926895505" /> <meta property="og:title" content="Title Here" /><meta property="og:url" content="http://www.example.com/" /><meta property="og:image" content="http://example.com/image.jpg" /><meta property="og:description" content="Description Here" /><meta property="og:site_name" content="Site Name, i.e. Moz" /><meta property="fb:admins" content="Facebook numberic ID" />
<!-- Google Authorship and Publisher Markup --><link rel="author" href="https://plus.google.com/[Google+_Profile]/posts"/><link rel="publisher" href=”https://plus.google.com/[Google+_Page_Profile]"/>
The Code:
From: http://moz.com/blog/meta-data-templates-123
www.schema.org
http://www.google.com/webmasters/tools/richsnippets#
https://developers.pinterest.com/rich_pins/
https://dev.twitter.com/docs/cards
http://ogp.me/
http://bit.ly/biztegraOGBook
So, What??
That’s
The Opportunity
Questions?
Flickr / meddygarnet
[email protected] & Technology for the Publishing Industry
BIZTEGRA
West Palm Beach, Miami, Buenos Aires
Solutions for the Social Web
Publishing Industry Experience
www.biztegra.com561.452.2662