Putting the 'Social' in Social Media

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I guest-lectured at an undergraduate course about sales and event promotion. I spoke about the power of using social media for conducting marketing research and engaging customers and prospects.

Transcript of Putting the 'Social' in Social Media

  • 1. Putting the Social in Social Media
    2010.02.25

2. Agenda
Introductions
Definitions
Value
Proof
How?
Conclusion
3. 4. Introductions
Alan Belniak
@abelniak orhttp://www.Twitter.com/abelniak
alan {at} SubjectivelySpeaking.net
PTC (about)
Director of Social Media Marketing
5. http://www.youtube.com/watch?v=sIFYPQjYhv8
6. 7. Definitions
Social Media
New Media
B2B and B2C
Advertising and Marketing
Take-away: Its a Modern-day Cocktail Party
8. 9. Whats the Value of Social Media?Why Should You (or ShouldntYou) Do This?
Away From Advertising, Toward Marketing
Connect With Customers and Prospects
You Think That Its a Silver Bullet
You Think That This Is Your Marketing Strategy
10. 11. The Proof of The Pudding is In The Eating
12. The Proof of The Pudding is In The Eating
13. The Proof of The Pudding is In The Eating
14. The Proof of The Pudding is In The Eating
15. 16. So, How Do You Start?Listen.
This is so fundamentally important that Im going to say it again: start with listening
Where do your customers + prospects hang out?
Join the networks if required
Listen to the conversations that are happening
17. Focus on the Why?
Why are you bothering to do this?What do you hope to learn from this?
Whereare the conversations happening?
Whatare they talking about?
Whatform/s of media are being consumed?
18. 19. Wrapping Up
Social Media is a conversation, not a bullhorn
A wealth ofmarket research is at your fingertips
You just need to listen
20. Focus on The Verbs
You Need to Do This
Stop
Listen
Contribute and Create (Participate)
Engage
21. Focus on The Verbs
You Need to Do This
Stop
Listen
Contribute and Create (Participate)
Engage
Before You Do This
Sell
22. Remember
23. Resources
My links on social media
Other bloggers who get this:
Chris Brogan, CC Chapman, Todd Defren, Jason Falls
My blog
Listening: moving from strategy to tactics + tools
Keyword search tools:
https://adwords.google.com/select/KeywordToolExternal
http://www.keyworddiscovery.com/search.html
http://www.blogpulse.com/trend
24. Thanks!
Alan Belniak
@abelniak orhttp://www.Twitter.com/abelniak
alan {at} SubjectivelySpeaking.net
http://www.SubjectivelySpeaking.net
25. Extra Stuff
26. Why Is This A Big Deal?
27. Backdrop(1 of 2)
28. Backdrop(1 of 2)
In Summary.
29. Backdrop(2 of 2)