Putting the 'Social' in Social Media
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Transcript of Putting the 'Social' in Social Media
Putting the ‘Social’ in ‘Social Media’
2010.02.25
Agenda
Introductions Definitions Value Proof How? Conclusion
Introductions
Alan Belniak @abelniak or
http://www.Twitter.com/abelniak alan {at} SubjectivelySpeaking.net
PTC (about)
Director of Social Media Marketing
http://www.youtube.com/watch?v=sIFYPQjYhv8
Definitions
‘Social’ Media ‘New’ Media B2B and B2C Advertising and Marketing
Take-away: It’s a Modern-day Cocktail Party
What’s the Value of Social Media? Why Should You (or Shouldn’t You) ‘Do’ This?
Away From Advertising, Toward Marketing
Connect With Customers and Prospects
You Think That It’s a Silver Bullet You Think That This Is Your Marketing
Strategy
The Proof of The Pudding is In The Eating
The Proof of The Pudding is In The Eating
The Proof of The Pudding is In The Eating
The Proof of The Pudding is In The Eating
So, How Do You Start? Listen.
This is so fundamentally important that I’m going to say it again: start with listening
Where do your customers + prospects hang out? Join the networks if required
Listen to the conversations that are happening
Focus on the ‘Why?’
Why are you bothering to do this? What do you hope to learn from this?
Where are the conversations happening?
What are they talking about? What form/s of media are being
consumed?
Wrapping Up Social Media is a
conversation, not a bullhorn
A wealth of market research is at your fingertips
You just need to listen
Focus on The Verbs
You Need to Do This… Stop Listen Contribute and
Create (Participate)
Engage
Focus on The Verbs
You Need to Do This… Stop Listen Contribute and
Create (Participate)
Engage
… Before You Do This Sell
Remember…
Resources
My links on social media Other bloggers who ‘get this’:
Chris Brogan, CC Chapman, Todd Defren, Jason Falls
My blog Listening: moving from strategy to
tactics + tools Keyword search tools:
https://adwords.google.com/select/KeywordToolExternal
http://www.keyworddiscovery.com/search.html
http://www.blogpulse.com/trend
Thanks!
Alan Belniak @abelniak or
http://www.Twitter.com/abelniak
alan {at} SubjectivelySpeaking.net
http://www.SubjectivelySpeaking.net
Extra Stuff
Why Is This A Big Deal?
Backdrop (1 of 2)
Backdrop (1 of 2)
In Summary….
Backdrop (2 of 2)