1.Putting the Fun in FunctionalAmy Jo Kim, Ph.D.CEO, ShuffleBrain Inc.

2. First, some terminology 3. What is Social Media? 4. What is Social Media? player-created content 5. What is Social Media? player-created content social infrastructure 6. What is Social Media? player-created content social infrastructure tools for sharing 7. What is a Game? 8. Formal Definition a system in which players engage in an artificial conflict ,defined by rules ,that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen 9. Informal Definition a structured experience with rulesandgoals thatsfun 10. Games tap into ourprimal response patterns 11. Games engage us inflow 12. What areGame Mechanics? thesystemsandfeaturesthat make gamesfun ,compellingandaddictive 13. Game Mechanics for Social Media

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14. Show me your stuff! 15. Game Mechanics for Social Media

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Points

16. Social Points are given by other players 17. Game Mechanics for Social Media

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Feedback

18. Feedback accelerates mastery and adds fun 19. Game Mechanics for Social Media

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Feedback

Exchanges

20. Exchanges are structured social interactions basic, primal form of social engagement 21. Implicit vs Explicit Exchanges comments are implicit Add Friend is explicit 22. Game Mechanics for Social Media

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Customization

23. Character Customization 24. Interface Customization 25. Case Study: PhotoGrab 26. Social Media + Game Mechanics 27. Collecting 28. Points 29. Feedback 30. Exchanges 31. Customization 32. Thank You Any Questions? [email_address] Amyjokim (Twitter) ShuffleBrain (FaceBook) www.shufflebrain.com