Putting IT Marketing Strategies in Their Place (Slides)

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Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com

Putting IT Marketing

Strategies

in Their Place

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http://blog.sphomerun.com/

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Consider this

General Definition

of a Strategy:

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“A Strategy is a

Coherent Mix of

Policy and Action



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Designed to

Surmount a

High-stakes

Challenge”

(Richard Rumelt)



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Naturally, What

Constitutes “High

Stakes” For You

Will Depend on

Your Business



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The Big Picture



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The Next Step

is to Position

IT Marketing

Strategies



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in Relation to

the Other Terms



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Start Here…

What to Work On:

Company Mission



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Quick Definition:

What Your

Company is

Trying To Do

For its Customers



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i.e.: “Bring Our

Customers Rapid,

Reliable Repairs

To Computer

Systems



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That We Then

Maintain in

Good Working

Order For Them”



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…Then Do This…

Company

Objectives



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They Convert

the Mission into

Performance

Targets



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“Over The

Next 12 Months,

Build a Base

of Customers



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To Achieve

$50,000 Gross

Operational Profit,



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And to Continue

to Contribute to

Profit in the Year

After That”



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…then this…

Marketing Strategy



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Plan or Policy

for Achieving

a Company

Objective



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“Concentrate

on the Local

Business Market



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and Earn

References

From Satisfied

Customers”



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…To Finally

Do This…

Marketing Tactics



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The Actions

for Converting

Strategy into

Results



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“Contact X, Y,

and Z Companies

Directly This Week,



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and Place Our Ad

in The Local

Yellow Pages”



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Final Check



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Check that You’ve

Got it Right

By Working

Backwards



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Tactics Have

to Help the

Strategy Work,



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the Strategy

Must Help the

Company Achieve

its Objectives,



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and the Objectives

Have to Contribute

to the Company’s

Overall Mission



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Which

IT Marketing

Strategies Have

Impressed You?



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Give Us Your Take

On Companies

That You Think

Got It Right



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By Adding a

Comment Below



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Download this

Free Special Report Now at

ITMarketingIdeas.com

Recommended Reading:

Top 10 IT Marketing Strategies

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Putting IT Marketing Strategies in Their Place (Slides)

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Transcript of Putting IT Marketing Strategies in Their Place (Slides)