Putting Google Transit to work for your agency | CalACT & CTA Conference, November 2008
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Transcript of Putting Google Transit to work for your agency | CalACT & CTA Conference, November 2008
Aaron Antrim, Trillium Solutions California Public & Community Transportation Conference | 6 Nov 2008
Putting Google Transit to work for your agency
More riders, fewer hassles
PRESENTATION OVERVIEW
Trillium More riders, fewer hassles
1. What’stheproblemwithconven6onalschedules?
2. GTFSismorethanGoogleTransit.3. Onlinecontentpartnershipstoleverage
GoogleTransit.4. WebSchedule,atoolforcrea6ngGTFS.
Destination Bus Stop Min. past hour
GREENVIEW 1A Transit Center :052 50:ht9 ta G3 60:ht01 ta G4 Pythian Castle :075 80:K ta ht116 90:Q ta ht117 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
DOWNTOWN 7 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
10 31:Q ta ht1111 41:K ta ht1112 51:ht11 ta H13 61:azalP14 71:ht6 ta H15 Uniontown Square :191 02:llaH ytiC
SUNNYBRAE 1A Transit Center :202 12:ht9 ta G3 12:ht01 ta G
32 22:F ta ht1133 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :5131 14th West of G :5212 35:ht11 ta H13 45:azalP14 55:ht6 ta H15 Uniontown Square :561 75:llaH ytiC
1A Transit Center :57
Destination Bus Stop Min. past hour
HSU - 1A 50:retneC tisnarTVALLEY WEST 2 50:ht9 ta G
3 60:ht01 ta G16 70:ht21 ta G36 70:ht41 ta G38 80:ht61 ta G39 90:ht81 ta G
Sunset overcrossing - -37 HSU Plaza Ave. (Library) :10
L.K. Wood Blvd./to Redwood Ave.* :11Sunset to Alliance :15
40 71:doowtseW41 Alliance at Hilfiker :1842 91:raepS ta ecnaillA43 Janes & Edith (eastside) :2145 22:hcnaR .rT .J yzaL
DOWNTOWN 46 McDonalds (Valleywest) :2455 Valleywest Blvd. (south corner) :2447 Hallen Drive (Valleywest Mobil Est.) :2556 Valleyeast (Apt. complex) :2548 Town & Country Tr. Villa :2849 Madriver Gardens/Janes Rd. :3050 Janes & Edith/M.R. Hosp. (westside) :3251 Alliance Corners Spear Ave. :3452 Alliance & Hilfiker (Humboldt Plaza) :3540 Westwood Market (Alliance & Stromberg) :36
Sunset Run (Alliance & Foster Ave.) :38LKWood Blvd. to Redwood Ave.* :39
37 HSU Plaza Ave. (Library) :4553 84:ht81 & H54 94:ht61 & H
05:ht41 & H12 15:ht11 & H13 25:azalP ht9 & H14 35:ht6 & H15 Uniontown Shopping Center :551 City Hall 7th & F St. :55
1A Transit Center (off F. between 9th & 10th) :57
Red Route Schedule Gold Route Schedule
HOURS OF OPERATION:
The Arcata & Mad River Transit System was initi-ated by the Arcata City Council to provide analternative form of transportation within the citylimits for all citizens, with the objectives ofsaving energy and serving groups such as seniorcitizens and students.
The cost of the system is o!set by fares (25%)and revenues obtained from a portion of the statesales tax on gasoline (75%).
A&MRTS is convenient and comfortable—ser vingto within " mile of most city residents . . .For information call:
822-3775
Fares
Regular Fare
Senior Citizen 65 & UpTicket Books -Ten Tickets for $2.00
Children Age 3-6Group Rates Available forChildren. Call (707) 822-3775
HSU Students, Faculty & Sta!with current HSU I.D.cash subsidy to City fromparking !nes at HSU.
Available on the bus & transit center
Bus driver carries no change
ARCATA & MAD RIVER TRANSIT SYSTEM
BUSES SERVING L.K. WOOD BLVD. STOP ONLY
ON EAST SIDE OF STREET.
E!ective July 2003
TRANSIT CENTER925 E StreetBetween 10th & 9th
Transfer to HTA
Bus stops on demand at intersections.
CLOSED ON MAJOR HOLIDAYS:NEW YEARS DAY • MEMORIAL DAY
MARTIN LUTHER KING DAY • 4TH OFJULY • LABOR DAY
THANKSGIVING DAY & DAY AFTERCHRISTMAS DAY & DAY AFTER
GENERAL REFERENCE:
Arcata:Chamber of Commerce ........... 822-3619
City Hall ................................... 822-5951
Fire Dept. ................................. 822-2000
Library ...................................... 822-5954
Police ....................................... 822-2428
Highway Patrol ............................ 822-5981
H.S.U. Information ....................... 826-3011
Arcata Ambulance ....................... 822-4166
Mad River Comm. Hosp. ............. 822-3621
Emergency Calls ................................. 911
Frequently called No.!s
TRANSPORTATION:
A&MRTS ...................................... 822-3775
Eureka Transit ............................. 443-0826
Redwood Transit (H.T.A.) ............ 443-0826
Greyhound ................................... 825-8934
....................................... (800) 231-2222
Arcata Dial-A-Ride Info ............... 822-3775
Dial-A-Ride pickup ...................... 442-4555
City Cab ....................................... 442-4551
Express Taxi ................................ 442-0900
Airport Shuttle ............................. 442-9266
AMTRACK ........................ (800) USA-RAIL
A
SATURDAY:GOLD ROUTE ON EVEN HOURS
RED ROUTE ON ODD HOURS
More riders, fewer hassles
PROBLEM: SCHEDULES ARE HARD‐TO‐USE
Trillium More riders, fewer hassles
Destination Bus Stop Min. past hour
GREENVIEW 1A Transit Center :052 50:ht9 ta G3 60:ht01 ta G4 Pythian Castle :075 80:K ta ht116 90:Q ta ht117 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
DOWNTOWN 7 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
10 31:Q ta ht1111 41:K ta ht1112 51:ht11 ta H13 61:azalP14 71:ht6 ta H15 Uniontown Square :191 02:llaH ytiC
SUNNYBRAE 1A Transit Center :202 12:ht9 ta G3 12:ht01 ta G
32 22:F ta ht1133 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :5131 14th West of G :5212 35:ht11 ta H13 45:azalP14 55:ht6 ta H15 Uniontown Square :561 75:llaH ytiC
1A Transit Center :57
Destination Bus Stop Min. past hour
HSU - 1A 50:retneC tisnarTVALLEY WEST 2 50:ht9 ta G
3 60:ht01 ta G16 70:ht21 ta G36 70:ht41 ta G38 80:ht61 ta G39 90:ht81 ta G
Sunset overcrossing - -37 HSU Plaza Ave. (Library) :10
L.K. Wood Blvd./to Redwood Ave.* :11Sunset to Alliance :15
40 71:doowtseW41 Alliance at Hilfiker :1842 91:raepS ta ecnaillA43 Janes & Edith (eastside) :2145 22:hcnaR .rT .J yzaL
DOWNTOWN 46 McDonalds (Valleywest) :2455 Valleywest Blvd. (south corner) :2447 Hallen Drive (Valleywest Mobil Est.) :2556 Valleyeast (Apt. complex) :2548 Town & Country Tr. Villa :2849 Madriver Gardens/Janes Rd. :3050 Janes & Edith/M.R. Hosp. (westside) :3251 Alliance Corners Spear Ave. :3452 Alliance & Hilfiker (Humboldt Plaza) :3540 Westwood Market (Alliance & Stromberg) :36
Sunset Run (Alliance & Foster Ave.) :38LKWood Blvd. to Redwood Ave.* :39
37 HSU Plaza Ave. (Library) :4553 84:ht81 & H54 94:ht61 & H
05:ht41 & H12 15:ht11 & H13 25:azalP ht9 & H14 35:ht6 & H15 Uniontown Shopping Center :551 City Hall 7th & F St. :55
1A Transit Center (off F. between 9th & 10th) :57
Red Route Schedule Gold Route Schedule
HOURS OF OPERATION:
The Arcata & Mad River Transit System was initi-ated by the Arcata City Council to provide analternative form of transportation within the citylimits for all citizens, with the objectives ofsaving energy and serving groups such as seniorcitizens and students.
The cost of the system is o!set by fares (25%)and revenues obtained from a portion of the statesales tax on gasoline (75%).
A&MRTS is convenient and comfortable—ser vingto within " mile of most city residents . . .For information call:
822-3775
Fares
Regular Fare
Senior Citizen 65 & UpTicket Books -Ten Tickets for $2.00
Children Age 3-6Group Rates Available forChildren. Call (707) 822-3775
HSU Students, Faculty & Sta!with current HSU I.D.cash subsidy to City fromparking !nes at HSU.
Available on the bus & transit center
Bus driver carries no change
ARCATA & MAD RIVER TRANSIT SYSTEM
BUSES SERVING L.K. WOOD BLVD. STOP ONLY
ON EAST SIDE OF STREET.
E!ective July 2003
TRANSIT CENTER925 E StreetBetween 10th & 9th
Transfer to HTA
Bus stops on demand at intersections.
CLOSED ON MAJOR HOLIDAYS:NEW YEARS DAY • MEMORIAL DAY
MARTIN LUTHER KING DAY • 4TH OFJULY • LABOR DAY
THANKSGIVING DAY & DAY AFTERCHRISTMAS DAY & DAY AFTER
GENERAL REFERENCE:
Arcata:Chamber of Commerce ........... 822-3619
City Hall ................................... 822-5951
Fire Dept. ................................. 822-2000
Library ...................................... 822-5954
Police ....................................... 822-2428
Highway Patrol ............................ 822-5981
H.S.U. Information ....................... 826-3011
Arcata Ambulance ....................... 822-4166
Mad River Comm. Hosp. ............. 822-3621
Emergency Calls ................................. 911
Frequently called No.!s
TRANSPORTATION:
A&MRTS ...................................... 822-3775
Eureka Transit ............................. 443-0826
Redwood Transit (H.T.A.) ............ 443-0826
Greyhound ................................... 825-8934
....................................... (800) 231-2222
Arcata Dial-A-Ride Info ............... 822-3775
Dial-A-Ride pickup ...................... 442-4555
City Cab ....................................... 442-4551
Express Taxi ................................ 442-0900
Airport Shuttle ............................. 442-9266
AMTRACK ........................ (800) USA-RAIL
A
SATURDAY:GOLD ROUTE ON EVEN HOURS
RED ROUTE ON ODD HOURS
More riders, fewer hassles
Destination Bus Stop Min. past hour
GREENVIEW 1A Transit Center :052 50:ht9 ta G3 60:ht01 ta G4 Pythian Castle :075 80:K ta ht116 90:Q ta ht117 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
DOWNTOWN 7 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12
10 31:Q ta ht1111 41:K ta ht1112 51:ht11 ta H13 61:azalP14 71:ht6 ta H15 Uniontown Square :191 02:llaH ytiC
SUNNYBRAE 1A Transit Center :202 12:ht9 ta G3 12:ht01 ta G
32 22:F ta ht1133 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31
(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35
Sunnybrae Loop :37
DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :5131 14th West of G :5212 35:ht11 ta H13 45:azalP14 55:ht6 ta H15 Uniontown Square :561 75:llaH ytiC
1A Transit Center :57
Destination Bus Stop Min. past hour
HSU - 1A 50:retneC tisnarTVALLEY WEST 2 50:ht9 ta G
3 60:ht01 ta G16 70:ht21 ta G36 70:ht41 ta G38 80:ht61 ta G39 90:ht81 ta G
Sunset overcrossing - -37 HSU Plaza Ave. (Library) :10
L.K. Wood Blvd./to Redwood Ave.* :11Sunset to Alliance :15
40 71:doowtseW41 Alliance at Hilfiker :1842 91:raepS ta ecnaillA43 Janes & Edith (eastside) :2145 22:hcnaR .rT .J yzaL
DOWNTOWN 46 McDonalds (Valleywest) :2455 Valleywest Blvd. (south corner) :2447 Hallen Drive (Valleywest Mobil Est.) :2556 Valleyeast (Apt. complex) :2548 Town & Country Tr. Villa :2849 Madriver Gardens/Janes Rd. :3050 Janes & Edith/M.R. Hosp. (westside) :3251 Alliance Corners Spear Ave. :3452 Alliance & Hilfiker (Humboldt Plaza) :3540 Westwood Market (Alliance & Stromberg) :36
Sunset Run (Alliance & Foster Ave.) :38LKWood Blvd. to Redwood Ave.* :39
37 HSU Plaza Ave. (Library) :4553 84:ht81 & H54 94:ht61 & H
05:ht41 & H12 15:ht11 & H13 25:azalP ht9 & H14 35:ht6 & H15 Uniontown Shopping Center :551 City Hall 7th & F St. :55
1A Transit Center (off F. between 9th & 10th) :57
Red Route Schedule Gold Route Schedule
HOURS OF OPERATION:
The Arcata & Mad River Transit System was initi-ated by the Arcata City Council to provide analternative form of transportation within the citylimits for all citizens, with the objectives ofsaving energy and serving groups such as seniorcitizens and students.
The cost of the system is o!set by fares (25%)and revenues obtained from a portion of the statesales tax on gasoline (75%).
A&MRTS is convenient and comfortable—ser vingto within " mile of most city residents . . .For information call:
822-3775
Fares
Regular Fare
Senior Citizen 65 & UpTicket Books -Ten Tickets for $2.00
Children Age 3-6Group Rates Available forChildren. Call (707) 822-3775
HSU Students, Faculty & Sta!with current HSU I.D.cash subsidy to City fromparking !nes at HSU.
Available on the bus & transit center
Bus driver carries no change
ARCATA & MAD RIVER TRANSIT SYSTEM
BUSES SERVING L.K. WOOD BLVD. STOP ONLY
ON EAST SIDE OF STREET.
E!ective July 2003
TRANSIT CENTER925 E StreetBetween 10th & 9th
Transfer to HTA
Bus stops on demand at intersections.
CLOSED ON MAJOR HOLIDAYS:NEW YEARS DAY • MEMORIAL DAY
MARTIN LUTHER KING DAY • 4TH OFJULY • LABOR DAY
THANKSGIVING DAY & DAY AFTERCHRISTMAS DAY & DAY AFTER
GENERAL REFERENCE:
Arcata:Chamber of Commerce ........... 822-3619
City Hall ................................... 822-5951
Fire Dept. ................................. 822-2000
Library ...................................... 822-5954
Police ....................................... 822-2428
Highway Patrol ............................ 822-5981
H.S.U. Information ....................... 826-3011
Arcata Ambulance ....................... 822-4166
Mad River Comm. Hosp. ............. 822-3621
Emergency Calls ................................. 911
Frequently called No.!s
TRANSPORTATION:
A&MRTS ...................................... 822-3775
Eureka Transit ............................. 443-0826
Redwood Transit (H.T.A.) ............ 443-0826
Greyhound ................................... 825-8934
....................................... (800) 231-2222
Arcata Dial-A-Ride Info ............... 822-3775
Dial-A-Ride pickup ...................... 442-4555
City Cab ....................................... 442-4551
Express Taxi ................................ 442-0900
Airport Shuttle ............................. 442-9266
AMTRACK ........................ (800) USA-RAIL
A
SATURDAY:GOLD ROUTE ON EVEN HOURS
RED ROUTE ON ODD HOURS
Trillium More riders, fewer hassles
PROBLEM: SCHEDULES ARE HARD‐TO‐USE
! " # $ % !! !" !# !$ !% &! &" &# &$ &% "! "" "#'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' '"&'
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'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%'
'H)-+I2'1A-,3 4588 !75"$ ("&& %"%% '"%%
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ )"%! ("%* !")$ %"!$ &"(! '"!$ $"(!
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8 )("!& )"%) ("%' !")& %"!& &"() '"!& $"()
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% !")! %"!! &")+ '"!! $")+
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# )"!' ("%) !")# %"!# &")' '"!# $")' )#"%'
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' )"!( ("!$ !"#' %"(' &")! '"(' $")( )#"%(
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
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'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#" )("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## *"(# )#"(*
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'#;<'0'O'P;)22;:XR(P 6586 $5!" $586 458# %586 !75"4 !!586 )("(( )"#& ("#% ("!+ !"%' %"(( %"%& &"%' '"%& $"&* )#")!
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N O R T H B O U N D
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Trillium
PROBLEM: SCHEDULES ARE HARD‐TO‐USE
More riders, fewer hassles Trillium More riders, fewer hassles
Almosthalfofpar6cipantswereunabletocorrectlyiden6fybus6mesusingthetabularschedules.
Design Elements of EffecBve Transit InformaBon Materials,Na#onalCenterforTransitResearchattheUniversityofSouthFlorida(h;p://www.nctr.usf.edu/pdf/527‐12.pdf)
StudyResult:
PROBLEM: SCHEDULES ARE HARD‐TO‐USE
More riders, fewer hassles
SOLUTION: ONLINE TRAVEL INFO
Trillium More riders, fewer hassles
Pew Internet & American Life Project,(h;p://www.pewinternet.org/pdfs/PIP_Internet_and_Daily_Life.pdf)
Thethird mostcommoninternetac6vityforAmericansisto“search for a map or driving direcBons,” (87%)behindonlyemailandusingsearchengines.
GTFS: MORE THAN GOOGLE TRANSIT
mtsotp.com: PublicTransporta6onstopandservicefinderGTFS:MorethanGoogleTransit
transitmaps.org GTFS:MorethanGoogleTransit
Sendero GPS GTFS:MorethanGoogleTransit
TimeTablePublisher
TimeTable Publisher afree,opensourceappfromourfriendsatTriMet
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MAKE THE MOST OF GOOGLE TRANSIT WITH EARNED MEDIA
Onlineeventcalendarintegra6onformoreoff‐peakriders
North Coast Journal, Humboldt County California
Leveraging Google Transit
HTA
.ORG
HTA.ORG
GetSaBsfacBon.com: User‐poweredcustomerservice
"The most reliable source for data is the one that is ultimately responsible for the data. For transit data this source is a transit agency, not a regional transit authority, not a clearinghouse, not a DOT. Introducing a third party data provider is not efficient, cost-effective, or warranted with today's web technologies and standards. Nor has this approach historically proven to be effective, as only the authority over the data has an inherent vested interest in its accuracy and precision."
Bibiana McHugh, IT Manager for GIS and Location-Based Systems, TriMet, Portland
Who should put data on Google Transit?
Questions?
Trillium More riders, fewer hassles
"We want to provide the most accurate and up to date information to our customers in a timely manner without adding overhead to our process. Making our data readily available on the web is the easiest, most direct and efficient method. Introducing a data clearing house as a barrier between us and our customers just doesn't make sense. If a clearing house could add value to the data we make available, it's right there for them to use.”
Tim McHugh, Chief Technology Officer, TriMet, Portland
Who should put data on Google Transit?