All about Idents

AN IDENT IS - Moving image or logo to represent a brand that is shown before a show.It is Usually 30 seconds long

PURPOSE OF IDENTS

The reason why we have television Idents is because they are designed to give some kind of announcement as to what channel you are on.

They can also represent a form of branding. This means the company will have their own logo and this will give their brand a unique image

Furthermore an ident is a moving image. This makes the ident visual stimulating so you can identify what the

narrator is talking about.

Also so you know what program is going to come on next.

Re-branding so the channel can keep up to date

BBC 3 -The channel BBC three was launched on 9 February 2003. BBCs ident is the towering three dimensional figure “THREE”. The conventions to most of BBC threes idents appeal to young adults around the age of 16-25. Their idents usually involve comedy and cartoons. The ident starts of with no music just the cartoon talking, then cartoons sing “three is a magic number” the ident does interact with the audience because they made it look like the cartoons was singing to the audience this attracts the viewers because it makes them feel like they are part of this new experience. This ident for entertainment. The screen is almost empty with just the three in the middle and the cartoon blobs this is because the density of information is low.

MTV- Phil Mulloys created many iconic idents along with many other designers for Mtv during 1980s and 90s. Mtv logo was designed in 1981 by Manhattan design. Throughout Mtvs early years the channels ‘M’ was yellow with red letters ‘TV’. Mtv logo has changed and adapted, everything was dynamic. The conventions of this particular ident is based on music, it is aimed at young people around the age of 16-25 years. Furthermore Mtvs idents sometimes includes celebrities and also cartoons. The ident set as a billboard the background is dark and the ‘M’ changes each time into different colours and themes. The tempo is quick which went along with the music which is rock. This didn’t give much information. The screen was kind off empty with just the ‘M’ in the middle.

Channel 4 - Channel 4’s iconic multicolored 4 that the channel first launched and kept for 13 years. The background behind the 4 was black making the choice of colours bright and eye catching the four then moves around the screen and forms into a four again this attracts the viewers attention. The conventions is all-around because in other idents they have done similar. It has shown me that they are very versatile in their choice target audience. The idents tempo was fast and straight to the point because the density of this ident is low this is because it doesn't’t hold much information.

IDENT DESIGN

BBC 3 – In the late 2001, the BBC to rebrand their own BBC channels so they renamed BBC choice to BBC three. The channel was eventually given the go ahead, eleven months after the original launch date, and was launched on the 9th of February 2003. the channel was launched by Stuart murphy who previously ran BBC Choice. Also for the duration of the 2012 summer Olympic games, BBC three increased broadcasting hours to 24 hours to provide extra coverage of the Olympic events.

Mtv – Is short for music television. It is an American cable television channel based in new york city that launched on August 1,1981. the original purpose of the channel was to play music videos guided by on-air host known as V.Js. Today MTV primarily broadcasts a variety of reality and scripted television programs targeted adolescents and young adults.

Channel 4 – The broadcasting act in 1980 began the process of adding a fourth channel. Channel 4 was formally created by a act of parliament in 1982. channel 4 was the launched in 1982

IDENT HISTORY

BBC 1 - The first ident for bbc 1 was called The bat wings (1953-1960). This was made by Abram Games which featured a tiny little globe spinning in the center. The tempo was very slow and had no music. This was the first ever ident to be made in Britain. And the density of the information is very little.

Toon disney - In 2003, Toon Disney adopted a new logo, with new idents and graphics created by CA Square. The logo was also adopted by Toon Disney US in 2005. the symbol is a well known character called mickey mouse. The logo of toon disney is in a bright red airship with fast sounds that make the tempo go faster. The density of This ident is very little information however it does say Toondisney.co.uk. This ident attracts the viewer because it is bright and unique

Nickelodeon - One of the many variants of the orange logo, commonly known for the 'splat' design, used from October 8, 1984 to September 28, 2009; this particular version was used as the main logo from April 2003 to September 28, 2009, and was still used on the Arabian version of Nickelodeon until its closure in 2011, and is still used on newer products in tandem with the current logo. The conventions of this ident is bright, fun and childish. In the ident a young girl walks up to the screen and throws a yellow goo at the screen, the screen then has a massive splat on it. The density of information is very low. The tempo is quick and it has a man introducing a program that is coming on next

IDENT DESIGN

BBC 1- The bbc began its own regular television programming in the basement of broadcasting house, in London on the 22nd august 1932.

Toon Disney - Toon disney launched on Saturday, April 18, 1998 at 2pm as a spin off of Disney channel. The very first program ever broadcasted was the famous mickey mouse segment from fantasia titled ‘the sorcerers apprentice.’

Nickelodeon – nickelodeons history began on December 1, 1970 it was known as pinwheel. Pinwheel launched as nickelodeon on April 1, 1976.

IDENT HISTORY

SPOT THE IDENT!!!!

DISNEY CHANNEL

E4 Cartoon network

T4

E! entertainment

ITV1 CHANNEL 5

SKY SPORTS

Quiz time!!!1) Who created many of mtvs iconic idents?

Phil Mulloys

2) What is the five colours on the 1st channel 4 logo? RED, ORANGE, BLUE, GREEN AND PURPLE 3) What sort of people does bbc3 idents appeal to? 16-25 year olds

4) Where did bbc1 first begin its own regular television programming? In the basement of broadcasting house

5) What was the first ever program shown of Toon Disney? The sorcerers apprentice

http://www.youtube.com/watch?v=GpHLdoQ0W-4

http://www.youtube.com/watch?v=kdgR6zKkgsY

http://www.youtube.com/watch?v=z34XUDTz0GQ

HERE ARE SOME IDENTS

NICKELODEON

T4

THREE

ANNOTATIONS This ident has been made for itv 2. This ident

is 30 seconds long. The design of this ident is bold and colourful with a lot of dancing involved. As soon as the ident starts the music starts with a close- up of peoples feet. It shows different styles of dancing which shows us what program is going to come on next. e.g.: a girl wearing doctor martins and stripy tights this tells me a teen movie is coming on next. The dancing will attract the audience because it is bright and bold. The purpose of this is to entertain the viewers and to make them want to watch on because it is an eye catching ident and very different to what you see on other channels This ident reflects itv2s personality because it is fun, bright and entertaining which made the density of the information low which reflects on the programs that they show. The ident can also mean that the channel is aimed at all ages and gender. The tempo of this ident is fast and always moving. There is quick shots of all the types of themes they show in this ident.

This ident has been made for Disney channel. The ident is around 30 seconds long. The design of the ident is very loud and colourful with lots of visual effects. As soon as the ident starts the music starts playing. The music is the theme song to the program they are going to show next. They Also get the characters from the show to introduce the the show. E.g. wizards of Waverly place is a children program. They make Selena Gomez who is the star of the show to introduce it. The celebrities will attract the viewers because that's who the viewers aspire to be or love watching the show. Throughout the ident the it is long shot. Making Selena Gomez write “wizards of Waverly place” with a wand. Making stars and bright lights fly across the screen. The audience for this channel is from 5-16 years. The density of the screen is a lot it has a lot going on the screen The purpose of this ident is to entertain the viewers and to keep the young kids watching as it is interactive and makes them believe the characters are real. It tells the viewers what program is coming on next.It also shows that the channel is fun and it reflects that though its programs as well. Tempo of the ident is fast and it is always moving.

ANNOTATIONS

ANNOTATIONS The is ident has been made for E! Entertainment.

The ident is around 40 seconds long. The design is very simple and classy. Doesn’t have much visual effects just a black bold patterned background and celebrities who have their own so on the channel. The ident comes on with a song that is fast and catchy. The celebrities introduce their program that is coming up next. E.g. Kim Kardashian and her sisters introduce their program that is coming up next. The density is low is only has a few people on the screen.Thought-out the ident the shot is long shot of the celebrities dancing to the song. The audience is around 16+. The purpose of this ident is to entertain the viewers and keep them watching the channel because it is eye-catching. This shows that the show is fun and making the celebrities be in the ident makes the programs look fun and enjoyable to watch. This makes the tempo quick.