Idents

By Tony Darville

Lesson 1

History of ident

“Fox kids ident 1997”

“4th July 2012 with this Swimming Pool ident”

http://www.theidentgallery.com/player.php?id=4SEVEN-2012-ID-POOL-LAUNCH-1

http://www.youtube.com/watch?v=Pksd7eFjLmA

http://www.youtube.com/watch?v=LASVoow3DCs

Questions

• What do all three of these clips have in common?

• Which one do you think was the best/most eye catching?

• Who are the idents more suited to (age rating)?

Purpose of ident channel

• The purpose of an ident for a channel is to make them noticeable (branding) and give the an identity to stand out from the rest of the competition (channels, games ect).

• To remind you what channel you are on even though they have told you about 100 times already they obviously think that you keep on forgetting.

• So they know what the schedule is for your running time ( the times your channel is on for e.g. 4am- 6pm).

• Who are you marketing the channel to?

• Packaging the ident will you be able to repackage it? (make a new motion for it).

• segmentation within scheduling does it allow announcements (voice over e.g. next is come dine with me right here on channel 4)

Name the channels for the idents shown

1. 2. 3.

4. 5. 6.

Channel 4 E4 4 music

Disney channel

BBC one ITV1

What channels do these programs belong to?

1. SpongeBob 2. EastEnders 3. I'm a celebrity get me out of here

4. X factor 5. The voice 6. The Simpsons

Nickelodeon BBC OneITV1

ITV1 BBC One Channel 4

Design of the ident• The design is very important.

• Interaction with viewers does it give the audience anything to get the audience involved with it with.

• Keeps you recognizable from the competition.

• The amount of space the ident uses and the time it takes to run through.

• It could also attract your audience to your channel if your ident looks good enough.

• Does the ident inform you or entertain you?

• Screen tempo is the ident moving fast or slow? Is is to the speed of the music?

• Density of information how full is the screen with the ident and how much information is there in it?

Activity

• In a group of 3 or 4 draw on an A3 piece of paper an ident for a channel.

• And we will discuss the design of the ident.

Analysis of fox kid’s ident.

The identity was made for fox kids. The purpose of this ident is to be branding themselvesand marketing themselves the Target audience witch is children age 7-13. in this ident there is the Fox kids ident logo being created in a whirlpool and water like creatures with a light as an eye creating the x as the ident comes together. This is to inform the audienceof the channel their on and entertain them with the ident motion.

Whilst the ident comes together in the whirlpool it gives time for the segmentation within scheduling of the voice over to introduce the next show. At the end of the ident motion we see the ident stop traveling through the whirlpool and form the fox kids logo and the water creatures disappear leaving the light from their eyes forming the x. The ident logo is also in the middle so it is the center of attention. In the ident they use all the space by getting the water creatures to swim around for a tiny bit and also use the time for the over voice to speak.

There is no audience interaction the voice over is only informing them about the next programme that is about to start.

The screen tempo is in time with the sounds that are being played as it is a underwater like sound that suits the motion background and the ident moves slow with the music which is also slow.

They use density of information well as they use the space by getting the water creatures to move around the screen. They would be able to re-package this ident and would have to otherwise if they keep this same one they would only attract certain people to their show and not a wide variety. The scheduling time for the channel is about 2pm-5pm because that’s the time the target audience roughly got home from school.

Analysis of 4 7’s ident.

This ident was made for 4 7. the purpose of this ident is to show the channels identity by branding themselves with the logo ident. They are trying to beMarketing their ident to people at the age of around 17-35.

In the indent you can see the 4 as a mosaic underneath the water and the 7 next to In as a diving board the between the 4 and the 7 it seems bent out to give a 3dish affect and t show the 4 and the 7 are separate and not together as 47.You also have deck chairs and other poolside equipment to give the impression that it is a hotel pool this also gives the audience the idea that the channel is relaxing. They density of information well as they use all the space that they've provided. The screen tempo isn't used as well as the movement on the ident as it moves a cross moves a little bit faster the music and also you cant hear the music very well as it is too quiet and the voice over man speaks over it. The ident goes from a little to the side to being in the middle this helps to attract the audiences eyes on the ident rather than whatever is around it.

They use the timing well as the idents motion finishes just as the voice over man finishes talking but the space isn't used as well because there isn't much going on around it because they only want the audiences eyes fixed on a certain part o the ident. They would have to re-package this ident motion because they would only attract one part of the worlds viewers and not a wide variety. Their segmentation within scheduling is used well with the voice over man talking in the middle to inform you of what programme is on next and so the audience doesn't get board with just panning across the pool the ident motion also entertains the audience by making them feel relaxed as that is the connotation of a calm clear quiet pool.

There isn't any interaction with the viewers because they think that they don't need to intrigue them into their show they are trying to say our show is good enough and we don't need no cliff hanger questions to get you to watch our shows. The scheduling times for the channel is from about 9pm to 11pm to show repeated programmes that was on channel 4 the day before.

Analysis of CBBC’s ident.

This ident was made for the BBC’s CBBC. The purpose of this ident is to be marketing this to the target audience of an age around about 7-12 the ident has to also look good to parents for them to Want to let their children watch the channel. Also to show the identity of the Channel and to be branding it across to the target audience.

In the ident we see Santa carrying some presents as he trips and all the presents fall out of his hand and the next clip goes to a close up of Rudolph with the word “children’s” in lights across his antlers and the words BBC in his mouth this is because “CBBC” stands foe=r “children's BBC”. This would attract the target audience because its childish but not too childish. This ident also informs the target audience that its almost or is Christmas and entertains them because they have Santa on the screen.

They would have to re-package this product because once Christmas is over it would lose the interest of the target audience and it would also be out of season. There isn't any segmentation within the scheduling because there isn't any need. The schedule time is about 7am till 7pm because that's about the time that the target audience will be awake and go to sleep at. The space is used very well as they have everything full up with something and it isn't just set in one area it also moves to a different area the timing is used well because it isn't too long so the target audience wont get board.

They use the density of information well because the whole screen is full up with snow, tees, presents, Santa, Rudolph ect. The screen tempo is used well as the timing the animation moves goes along with the background music goes well and there is also extra sound like lights buzzing ect.

Bibliography

Google images[online] available at:http://eolu.files.wordpress.com/2009/12/e4_logo.jpg [Accessed on 5/11/12]

Google images[online] available at:http://hub.tv-ark.org.uk/images/otherchannels/disney_images/disney_fireworks_id95b.jpg [Accessed on 12/11/12]

Google images[online] available at:http://cdn.breitbart.com/mediaserver/Breitbart/Big-Hollywood/2012/09/04/nickelodeon/Nickelodeon-old-school-nickelodeon-295359_1024_768.jpg [Accessed on 12/11/12]

Google images[online] available at:http://i.telegraph.co.uk/multimedia/archive/01507/eastenders_1507657c.jpg [Accessed on 12/11/12]

Google images[online] available at:http://4.bp.blogspot.com/-EJyINA755_M/UJjnQM3T5aI/AAAAAAAAccY/LQStjXUFtPQ/s1600/celeb.jpg [Accessed on 12/11/12

Google images[online] available at:http://i.ytimg.com/vi/JsrpXhuesUQ/default.jpg [Accessed on 15/11/12]

Google images[online] available at:http://www.bigdance2012.com/user_content/images/logos/Channel_4_logo.jpg [Accessed on 5/11/12]

Google images[online] available at:http://www.allthetests.com/quiz30/picture/pic_1341078009_1.jpg [Accessed on 12/11/12]

Google images[online] available at:http://idents.org/lightbox/4musiccountdownBIG.jpg [Accessed on 12/11/12]

Google images[online] available at:http://www.itvmedia.co.uk/assets/itvmedia/content/images/300x195_ITV1_300dpi_RGB_Pos_new.jpg [accesses on 12/11/12]

Google images [online] available at:http://mevio.co.uk/wp-content/uploads/2011/02/x-factor-1024x5771.jpg [Accessed on 14/11/12]

Google images [online] available at:http://upload.wikimedia.org/wikipedia/en/f/ff/The_Voice_UK.png [Accessed on 14/11/12]

Google images[online] available at:http://images4.wikia.nocookie.net/__cb20110226070535/simpsons/images/0/04/Simpsons_couch-1-. jpg [Accessed on 14/11/12]

Google images[online] available at:http://idents.org/lightbox/bbc1capesBIG.jpg [Accessed on 12/11/12]

Google images[online] available at:http://www.transdiffusion.org/tv/ident/images/348-bbcone-bike-ident.jpg [Accessed on 12/11/12]

The ident gallery presentation to watch 2012(updated 27/10/12) [online] available at:http://www.theidentgallery.com/4seven-2012.php A, J, Wood[Accessed on 5/11/12]

Google images [online] available at:http://www.marketingweek.co.uk/Pictures/web/t/b/n/itv_ident.jpg [Accessed on 12/11/12]

YouTube (updated 24th November 2009) [online] available at:http://www.youtube.com/watch?v=Pksd7eFjLmA Jamxmix[Accessed on 15/11/12]

YouTube| (updated 16th November 2010) [online] available at:http://www.youtube.com/watch?v=LASVoow3DCs dalbsterlcfc[Accessed on 14/11/12]

ENDOF

LESSON