Presented by Jeff Lorton, the Duke Joseph Agency

Differentiation: Pendleton UAS Test Range

The Evolving Agricultural Advantage

“You need to understand the market, how youcan differentiate yourself in it, and the competitive points that allow you to be disruptive.”

-Audrey MacLean

Understanding the Market.

National Competition

States with FAA UAS Test Range Sites

Common UAS Test Range Selling Points

What is Pendleton’s advantage?

With Agricultural Overlay

Pendleton has lots of Agriculture but Agriculture alone is not enough.

UAS Test Range States by Nat. Ag Value

deeper market knowledge is needed.To differentiate the Pendleton range,

Strategic action will be required.

Some of Pendleton’s potential customers

① The opportunity to educate customers.

② The opportunity to innovate products.

③ The opportunity to develop workforce.

What common needs do they share?

Pendleton can differentiate by offering solutions that address the key needs of established and emerging UAS and

Ag-Tech manufacturers’.

What is the single need that all share?

The opportunity to interconnect.

- Brig. Gen. Alan W. Palmer Director of the Center for UAS Research, Education and Training, John D. Odegard School of Aerospace

Sciences, University of North Dakota

“Agriculture will be the proving ground

for commercial UAS applications.”

An unmanned aerial and automated agricultural systems proving ground located within the Pendleton Unmanned

Aerial Test Range.

What is the PUR FutureFarm?

Investment • Collaboration • Innovation • ManufacturingTesting • Product Demos • Work Force Development

What happens at the PUR FutureFarm?

Oregon as the international center of development for inter-

connected unmanned aerial and automated agricultural systems.

PUR FutureFarm: Vision

To establish the PUR FutureFarm as the location of choice to innovate the next generation of inter-connected UAS

agricultural systems.

PUR FutureFarm: Mission

WhyRobert Blair, in 2010

Use of drones by agricultural enterprises is not new.

UAVs are already an accepted farming tool but they must evolve to communicate with other “intelligent” implements if they are to reach their full value.

To accomplish this outcome, a UAS for Ag proving ground is needed.

Such a R&D center must be located within a FAA UAS Test Range as safe, autonomous and over-the-horizon flights will be required features of the next generation of farm drones.

PUR FutureFarm: Statement

What

Farming will become an ecosystem of inter-connected, intelligent devices that cooperate, monitor and share the

agricultural workload.

The next generation of food growers will be dependent on automated systems that reduce chemical and resource

use while delivering higher yields than the previous generation of farmer’s ever thought possible.

There is no Revolution: Only Evolution

① Recruit PUR FutureFarm Steering Committee② Invite Industry Participation/Membership③ Plan 2016 PUR FutureFarm UAS-Ag Air Show④ Plan 2016 Winter Ag-UAS Training Course⑤ Set 2016-17 PUR FutureFarm Goals⑥ Select the initial PUR FutureFarm Crop Sites⑦ Market the PUR FutureFarm to the World

What are the next steps?

OSU

USDAARS

STATENGOs

BUSINESSOREGON

SOAROREGON

UASINDUSTRY BLUE

MOUNTAIN

COLLEGE

AG-TECHINDUSTRY

OREGONNATIONAL

GUARD

LOCALGROWERS

Thank you!