Puma presentation Particular a
9
Reopening PUMA STORE Alto Palermo Shopping, Buenos Aires. October 10, 2012 Wednesday, October 24, 2012
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Transcript of Puma presentation Particular a
Reopening PUMA STORE
Alto Palermo Shopping, Buenos Aires.October 10, 2012
Wednesday, October 24, 2012
The Interactive shop windowWednesday, October 24, 2012
OpportunityDesign an interactive installation to draw attention to the shop window during the reopening of the new PUMA STORE.
SolutionThe well known PUMA logo splits up and rebuilds itself as it reacts to movements in front of the screen.
Wednesday, October 24, 2012
Development:Based in Debian.Written with minimal support for OpenGL for Ati / NVidia / Intel screens.Moldeo Open Software.
Design:Gimp.Inkscape.Avidemux.Blender.
Some technical characteristics of the project
Wednesday, October 24, 2012
How we do it:Generate digital strategy for multi platforms.Producing interactive concept and design.Design and technical production Inhouse.
What we do:Advertising: Creating interactive installations for BTL marketing.
Digital Marketing and communication: Design strategies and applications for social media.
Particular aDigital Interactive Agency
Software Moldeo.Augmented Reality and QR codes.Tablets and Smartphones.Movement sensors (supported by Kinect & webcam).
Wednesday, October 24, 2012
Work
Interactive Installations:
Twister for supermarkets: http://www.facebook.com/photo.php?v=3575726314132&set=vb.163658177030455&type=2&theater
Puma in Shopping Alto Palermo: http://www.facebook.com/photo.php?fbid=424181790978091&set=a.182807118448894.46111.163658177030455&type=1&theater
Wednesday, October 24, 2012
Work
Applications:
Moldeo Interactive project - Augmented Reality childrens book: http://www.moldeointeractive.com.ar/productos/36
Work in progress - mobile to screen game control: http://www.facebook.com/photo.php?v=4246965934703
Wednesday, October 24, 2012
Production
Production time (estimated):Three weeks after design is set.
Includes:Software package.Installations manual.Design adaptation.Installation support.
Wednesday, October 24, 2012
Contact Particular a
Tel:(5411) 4771 4164
Address:Castillo 1336, Module 12A, Buenos Aires, Argentina
Web:https://www.facebook.com/pages/Particular-a/163658177030455?fref=ts
Mail:[email protected]
Emilia Åström: [email protected] Ulrich: [email protected]
Wednesday, October 24, 2012
