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PROJECT TITLE:HOW WOULD YOU PROMOTE YOUR

OWN DURGA PUJANAME:

SUD ESHNA PALIT.

ROLL NO: 45

SUBJECT:

MEDIA MANAGEMENT

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DESCRIBTION OF OUR DURGA PUJA

ORGANISED BY:

BHAWANIPUR GREEN CLUB

LOCATION:

BHAWANIPUR,KOLKATA 25

Our club is celebrating 25thanniversary of ourSarbojanin Durga PujaNAME OF THEINOGAURATOR:

ENVIRONMENT MINISTER OF THESTATE

THEAM OF THE DURGA PUJA GO GREEN

Entire pandal is made byRecyclable materials likeplastics,glass,electronics,me

tals etc.

G

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PROMOTIONAL PLAN OF OUR DURGAPUJA SPONCERS OF OUR PUJA

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ABOVE THE LINE ACTIVITIES FOR PROMOTING OUR

DURGA PUJAOUTDOOR ADVERTISING 1)Hoarding/Billboardwill be placed in following areas of Kolkata. Harish mukherjee road near of jagubazar crossing,Hazra more

crossing,Asutosh mukherjee road,Rasbihari More,Elgeen road, Exidemore,Taliganje(near of metro station), Dishan More(near of Rubyhospital),BehalaChaurasta crossing,Kasba,Kakurgachi Hitgo more,Sobha

bazar metro,Bagbazar Tram dipo,Dhakuria,Naktala,Garia main roadBazar metro,Baligange fari,Khidir pur, opposite to sent thomasschool,Ekbalpur crossing,Behala Panasree bus stand,Behala 14no SaraniJames long sarani crossing,Behala chourasta,Sakher bazar,james longarani crossing,Haridevpur,Circular Road near of Keoratala mahasasan,Durgapur brigze Chetla,Harish mukherjee crossing near TapanTheater,Howrah Tollplaza,Triangulr Park,Central Crossing,ChittaranjanAvenue,Dumdum Metro,Saltlake, opposite to Karunamayi.

2) Mobile Billboards

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DESIGNING AND CONTENT OFHOADING/BILLBOARD

ORGANISED BY:BHAWANIPUR GREEN CLUB

LOCATION:

BHAWANIPUR,KOLKATA 25

Our club is celebrating 25 thanniversary of our

Sarbojanin Durga PujaNAME OF THEINOGAURATOR:

ENVIRONMENT MINISTEROF THE STATEDECORATOR OF PANDAL:

LIGHTING:ARTIST FROM CHANDANNAGAR

THEAM OF THE DURGA PUJA

GO GREEN

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PRINT MEDIA ADVERTISING

Regional Newspaper:

National Newspaper:

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OTHER ATL ACTIVITIES

Cultural programme list and some special events list and

procedure of participating the events which will be held

during puja will be announced in local FM station with other

detail of the puja

Same thing in nutshell will be mentioned in hoardings and print

media also.

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BTL ACTIVITIES:

OPENING CEREMONIDay: PanchamiTiming: 6.30pm to 8.30 pmPuja will inogaurated by Environment Minister of the state.Special guest: Mithuen Chakrorvorty.Other celebrities those who will be present are EducationMinister Bratya Basu,Rituparna Sengupta(actress)MadanMitra(Sports minister).Alka Yagnik NightTIMING: 10pm to 2pm.

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CULTURAL PROGRAMMEPROGRAMMES LIST:

SASTHI:Timing 7 pm to 9pm.Singer: Srikanta Acharya.(Tagore songs and modernBengali songs)SAPTAMI: Timing 7 pm to 10pm.Singer: Kumer Sanu.(Bengali and hindi songs)ASTAMI: Timing 7 pm to 10pm.Singer: Arati Mukherjee (Modern Bengali Songs)NABAMI: Timing 7 pm to 10pm.Singer: Kabita Krishnamurti.

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EVENTS:

PANNEL DISCUSSION

TOPIC: Green Marketing

Event sponsored by:

Day: Saptami

Timing: 4pm to6pm

The CEO of ITC,HUL and some other reputedMNCs will be present in this pannel

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EXHIBITIONS Of Recycling materials

Sponsored by EIILM B school

DAY: Sasthi and saptami

Timing: 1pm to 8.30pm

Participant: Students of different schools and colleges.

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TTL ACTIVITIES:

Live telecast of the whole cultural programme

including opening ceremony and events in Kolkatas

local channel.

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THANK YOU