PubTalk #2.compressed
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PUBTALKS #2
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Transcript of PubTalk #2.compressed
THE APPROACH
RELEVANT CREATIVE FORMAT
MEDIUM ENGAGING+ +Appealing/Useful
Rewarding with desired Value
Utilizing technological functions
Swiping, Geo-localization, …
Advertising that doesn’t disrupt, but enhances the user experience GOAL:
Seamless integration In-Media
Effective context and target