Publishing on LinkedIn
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March 27, 2015 Publishing on LinkedIn
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Transcript of Publishing on LinkedIn
March 27, 2015
Publishing on LinkedIn
March 27, 2015
Why Publish on LinkedIn?• You don’t have a blog or• Your blog is a mess or• No one reads your blog• You want to reach a new audience• You want to beef up your LinkedIn
profile• You want to improve your LinkedIn
search rankings
March 27, 2015
Results Not Guaranteed
March 27, 2015
How to Publish on LinkedIn1. Write something.2. Find a headline photo.3. Sign in to LinkedIn.4. Click “Publish a Post.”5. Enter your content.6. Add relevant tags.7. Publish your post.8. Share your post.
March 27, 2015
Write Something
Compose your article in your favorite word processor or text editor
March 27, 2015
Find a Header Photo
This usually takes longer than writing the article. Don’t underestimate it. I recommend DollarPhotoClub.com.
March 27, 2015
Pro Tip: Crop Your Photo
Recommended size is 698 x 400 pixels.
March 27, 2015
Sign in to LinkedIn
The “publish a post” button appears in the row below your picture and statistics. LinkedIn just recently made it easier to see.
March 27, 2015
Click “Publish a Post”
This is why you had to find and crop that photo. (Research shows that posts with photos get shared more.)
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Enter Your Content
The editor does a pretty good job of converting your formatting.
March 27, 2015
Choose Relevant Tags
LinkedIn will autosuggest tags as you type.
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Publish Your Post
March 27, 2015
The Published Post
Note the views | likes | comments buttons and the sharing buttons
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Share Your Post
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Your Post on Your Profile
Posts show up directly below your headline and summary.
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Check Your Reader Stats
The symbols refer to views, likes, and comments.
You can also edit or delete posts from here.
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You Could End Up Here
March 27, 2015
LinkedIn Publishing Links• http://www.slideshare.net/linkedin/member-
testimonialpdf
• http://www.jeffbullas.com/2015/02/12/6-tips-to-create-and-publish-a-killer-article-on-linkedin/
• http://contentmarketinginstitute.com/2014/03/linkedins-content-publishing-staying-afloat/
• http://smallbiztrends.com/2014/08/tips-publishing-on-linkedin.html
• http://www.socialmediaexaminer.com/linkedin-publisher-to-get-visibility/
March 27, 2015
Questions?
• twitter.com/salliegoetsch• linkedin.com/in/salliegoetsch• plus.google.com/+SallieGoetschwpfangirl• [email protected]
