PUBLIC RELATIONS: Stop Trying, Start Doing

Felicia Borges

AGENDA • What is PR?

• Stop Trying

• Start Doing

• Action Plan

• What do I do as a VPPR throughout the year?

• Resources and Tools

• Recruitment and Retention Strategies

• Build Community

• Visual Story Telling

• Questions

WHAT IS PR?

Defined by the Public Relations Society of America as:

“…a strategic communication process that builds mutually

beneficial relationships between organizations and their public.”

Think of it this way…

Public Relations = Personal Relationships

WHAT IS PR?

Advertising/Marketing

• Try to get the word out

• Paid for advertisements

• Mass communications

• Editorial Space

• Generic name recognition

• Know my name

• Drive by spamming

• One way communication

PR=Personal Relationships

• Strategic connections

• Earned media (3rd party)

• Intimate communications

• Mental space

• Relevant / Trustworthy

• Become my fan

• Authentic / adding value

• Give and take relationships

STOP TRYING

“Do or do not. There is no Try.” -Yoda

Did she just quote Yoda?

Yes she did.