Public Relations 2.0: Unleashing Brand Power in Social Media

PR talk in social media 2.0

By Anantya V. B

Co-Founder of Think.Web

it’s the world as you know it

Is It??

Ask Away

with your post it

or tweet away via @kenapaharuspr atau

@anantya dengan hastag;

#3p1

#3p2

#3p3

#3p4

Thanks To

Welcome...Social Media 101 #3p1

by definition

wikipedia Social media are media for social interaction, using highly

accessible and scalable publishing techniques. They support the

democratization of knowledge and information and transform

people from content consumers to content producers.

Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that

build on the ideological and technological foundations of Web 2.0,

and that allow the creation and exchange of user-

generated content".

you know this right?

New Kind of Zoo

blogs

A blog (term "web log") is a type of website or part of a

website. Blogs are usually maintained by an individual with regular

entries of commentary, descriptions of events, or other material such as graphics

or video.

Blogger, LiveJournal, Open Diary, TypePad,

WordPress, Vox, ExpressionEngine, Xanga

social networking

Social networking are those which contain category places

(such as former school-year or classmates), means to connect with

friends (usually with self-description pages) and a recommendation

system linked to trust.

Facebook, MySpace, Cyworld, Friendster,

mixi,LinkedIn

micro blogging

Microblogging its content is typically much smaller, in

both actual size and aggregate file size.

Jaiku, Plurk, Twitter, Yammer, Qaiku,

kronologer

collaboration

WIKIS; Wikimedia, Wikia, PBworks, Wetpaint

Social bookmarking; Delicious,

StumbleUpon, Google Reader, CiteULike

Social news; Digg, Mixx, Reddit, NowPublic

sharing

VIDEO; YouTube, Viddler, Vimeo, sevenload

PHOTO; Flickr, Photobucket, Picasa,

SmugMug, Zooomr

PRESENTATION; scribd, slideshare

get to know em

listening and hand out the message

Nge - Hits

Why Facebook dan Twitter a big hit now?

Tipping Point

Law of the few

Stickiness factor

Right Context

Wild Card

Facebook 101

nearing 500 million monthly

active users

over 1 million websites have

integrated Facebook

functionality

If Facebook were a country, it

would be the SECOND

LARGEST country in the world

6% of the World is on Facebook!

Indonesia has the largest

number of Facebook and

Twitter users in Asia

statistics

Indonesia grew the most, adding 1,190,600 new monthly

active users to a total of 25.9 million.

statistics

What You Can Do?

Fans Page

Groups

Application

Social Ads

Celebrate the social platform!!!

Custom Tab

Applications

social platform

Twitter 101

In July 2009, Indonesia

did not even make the top

17.

December 2009 Indonesia

6th most Twitter users in

world

Jakarta is the highest

ranked city in Asia. With

0.58% of Twitter users

and 0.8% of Twitter

activity.

Statistic

Blog Stat* *Technorati SOTB 2009

Two-thirds are male

60% are 18-44

The majority are more affluent

and educated than the general

population

75% have college degrees

40% have graduate degrees

More than half are married

More than half are parents

Type of Blogger

Online Diary

Topical

Advocacy

Link Blog

Topical

Advocacy

link blog

Let’s Start To Talk #3p2

The New

Communication

1. PR Medium Readers

ideas is crafted and build

2. PR /Medium

readers determined their own ideas

message message

Readers

Readers message

message

message

Emotional Bonding

comments

likes

peer pressure

direct

i share to...

How To Talk

know the target

mass

few

know the situation

negative

neutral

positive

24/7 media monitoring

Selected Few

Select the medium

Find top person in Social Media

Have a conversation and compose the

message

Voice VS Noise

Your Effective PR #3p3

new mantra

selamat datang ke domain publik

biarkan mereka berpartisipasi

komunikasi langsung

tips 01: monitoring

know the ground/sentiment

build a strong knowledge before tackling

tips 01: monitoring

know the ground/sentiment build a strong knowledge before tackling

tips 02: message & receiver

build message as per insight and goal

compose based on medium

and who’s the receiver

tips 03: security net

build up an official place to spread info

tips 04: marketing and PR

tips 05: crisis management

spot - take action - change perspectives always on & fast - be responsive NOT reactive

tips 06: get personal

Compliment your supporter

Activity with personal touch

Direct reply on problems

sneak peek 01

Measurement #3p4

Golden Rules

Quantity

statistik

metrics

analisa (analyst)

• tools: statistic tools free, statistic tools from medium, analyst

Quality

sentimen (positive, negative)

star follower

awareness / feedback

• tools: independen research/monitoring/analyst

24/7 Monitoring

gratis

berlangganan

Facebook

Twitter

compile reliable tools

Twitter

compile tools

Twitter

compile reliable tools

Twitter

or made your own reliable tools

Blog

find the right measurement; again free or paid

Remember

know your medium

who to talk

develop strategy

analyze it

thank you

Public Relations 2.0: Unleashing Brand Power in Social Media

Business

Transcript of Public Relations 2.0: Unleashing Brand Power in Social Media