UNLEASHING THE IDEAVIRUS

SETH GODIN

Digvijay Singh Yadav

Universal Business School

AGE OF IDEAS

IDEAMERCHANTS

Farms

Factories

AGE OF IDEAS

WORD OFMOUTH- SLOWER & DIES OFF

ONLY HER HAIRDRESSER KNOWS FOR SURE

IDEA VIRUS- IDEA THAT MOVES, GROWS AND INFECTS.NIKE- IT WAS THE SIZZLE, NOT THE FIT.

AGE OF IDEAS

VIRAL MARKETING- KOLAVERI DI

Idea Virus- Ice cream Story

IDEA VELOCITY

THE 8 VARIABLES

SNEEZERSMEDIUMSMOOTHNESSPERSISTENCE

AMPLIFIERVELOCITYVECTORHIVE

SNEEZERS

PROMISCUOUS SNEEZERS

AMAZON, ALL ADVANTAGE

POWERFUL SNEEZERS

THE TIMES, OPRAH WINFREY

THE ART OF THE PROMISCUOUS

MAKE BIG PROMISES SHOW THEM HOW TO MAKE IT UP IN VOLUME DESCRIBE AN ATTAINABLE PATH WHEN SOMEONE SUCCEEDS, TELL THE REST OF THEM GIVE THE SUCCESSFUL ONES A WAY TO SHOW THE

NON- SNEEZERS IT WORKED HAVE A SALES CONVENTION

DON’TS- PROMISCUOUS SNEEZERS

Changing the rules in the middle

Viewing the relationship as an expense

WHY AN IDEAVIRUS IS SO IMPORTANT?

Zipf’s Law People are more connected than ever. We have got more nerds than ever. Tremendous hunger for something new. End of Zero Sum Game Huge profits from creating and owning such

virus.

3 KEY LEVERS

How can you turn trial into persistence?

How big do you launch? How smooth is it?

5 WAYS TO UNLEASH AN IDEAVIRUS

GO FULL VIRAL

PAY OFF THE PROMISCUOUS

MAKE IT SMOOTH FOR THE POWERFUL

DIGITALLY AUGMENT WORD OF MOUTH

ALTRUISM

THANK YOU!