Public consultation FP7 ICT Work Programme 2013 Networked Media sector Objective 1.5

RALF NEUDEL (for Mini-Cluster “Connected TV and Media Applications”)

Brussels – 27 January 2012

TV – A Unique Context

Media Convergence: Service/content for users in best fitting context

Challenge: Connected TV services beyond “lean back and lean forward”

Trends: Second screen, Smart TVs (motion control, presence sensors), gaming consoles …

Danger: TV as PC with a bad user experience Need: Explore unique characteristics of Connected

TV context user experience

Connected TV Developments should…

… create applications that cannot be offered by other platforms in similar or better quality

… offer a meaningful enhancement of existing platforms

… interface with other media and communication platforms

… consider interaction between TV and other media devices in the home

Create an Innovation Ecosystem (1/2)

Basis: Interleaving of linear (TV) and non-linear (Web) data

Proprietary ecosystems: Multitude of Connected TV and IPTV platforms

Barriers: For users, for SMEs and small innovators

Innovation leaders: Players need to open up by standardising their platforms

Create an Innovation Ecosystem (2/2)

HbbTV: A successful solution W3C integration promising

MPEG-21: Basis for item-based content transactions

Metadata: Appropriate tagging for: Users finding broadcasting and web content Linking TV content with broad range of

relevant applications and services

Ambience and Storytelling

Ambient TV: Large A/V display with personalised assistance, information, entertainment

Storytelling: Meaning and structure by combining assets from multiple sources into a “meta-story”

Programming = Organising a multitude of cross-medial sources in real time A/V streams = mashable data rather than entities Standardised service interfaces needed

Connecting: Communication applications on TV