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Links with Maximum Juice and Minimum Risk

Presented by:Arnie Kuenn

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Link Attraction vs. Link Building

• Create Interesting, Fun, Engaging Content– Quality Links from a variety of sources– Natural, editorially given links– Generate traffic to your website– No Risk!

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Many Types of Content Attract Links

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They Don’t All Have to Be Grand Slams

Here are several basic examples….

Hit a bunch of singles!

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Contests Attract Links

36 unique domains

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Free eBooks Attract Links

57 unique domains

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Research or Whitepapers

282 Unique Domains

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Videos Attract Links

68 unique domains

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Interviews Attract Links

47 unique domains

16 unique domains

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Lists (or Curation) Work Really Well

41 unique domains

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Valuable Blog Posts Attract Links

510 unique domains

Grand Slam!

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SEOMoz Study

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SEOMoz Study

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Key Findings• Posts with videos included will attract

almost 3 times more ILDs than a plain text post.

• Posts with all three media types (videos, images, and lists) will attract almost 6 times more ILDs than a plain text post.

• Posts with between 1800+ words will attract more than 15 times more ILDs than a post with less than 600 words.

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Discover Content Ideas@ArnieK #PubCon

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Your Titles Are Critical

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You Must Promote Your Content

• Understand who your customer is and where they are online.

• Conduct PR and blogger pitches

• Send personal emails to people

• Use G+, Twitter, FB, Pinterest and LinkedIn

• Spend some $$$ on Ads

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Do The Math!• 3 pieces of content per week X 5

backlinks = 60 new links per month

• 5 pieces of content per week X 20 backlinks = 400 new links per month

• Multiply that by $___ value per link to determine the R.O.I.

• And that doesn’t include resulting traffic from the links themselves or if you hit 1 grand slam!

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Link Attraction - Summary

• Be patient and keep producing• Think long-tail and solve problems• Long, in-depth content attracts

the most links• Measure & promote the good stuff• Don’t count on the viral effect or

“grand slam”

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Tweet: Content Marketing Book – @AccelerateBook is FREE on Amazon – Today only! #Pubcon

Kindle VersionOctober 18, 2012 Only

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Contact: 888-476-1881 www.VerticalMeasures.com

More Traffic. More Leads. More Business.

Thank You Very Much!

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