1. presents Search and Social Media Collide for PRSA May 23, 2012 presented by Kathy Hokunson

2. Site-Seeker, Inc. 2011 3. Why is facebook important to search?Site-Seeker, Inc. 2011 4. Facebook Timeline for Brands ALL Brand Pages will be moved to timeline March 30, 2012 Cover allows for engaging designs, depth to the brand Timeline tells a great story about the company & the brand Allows for great cross promotion of all social platforms Can make the visit more personal, more engaging, more social Site-Seeker, Inc. 2012 5. Activating Your TimelinePreview vs Publish Site-Seeker, Inc. 2012 6. Components to the Timeline for Brand Cover About Section Page Apps Messages Highlights Fee Pinned Posts Friend Activity Compose Admin PanelSite-Seeker, Inc. 2012 7. Cover DO Visually Stunning Intriguing Engaging DONT Create ads for your cover Display calls to action in your cover or promote Facebook features such as like this page Display purchase or pricing informationSite-Seeker, Inc. 2012 8. Cover Examples Site-Seeker, Inc. 2012 9. Cover ToolsSite-Seeker, Inc. 2012 10. About Section Standard brand profile picture or logo Name Total likes #of people talking about this Description Address & Contact Info for local businesses Click about link to unfold a mapSite-Seeker, Inc. 2012 11. Page Apps Timeline drawback Moved to right side of about section. No longer able to set special default pages for people who dont like your page yet Limits ability to promote contests and may reduce engagement with custom apps. Site-Seeker, Inc. 2012 12. Highlights Site-Seeker, Inc. 2012 13. Pinned Posts Site-Seeker, Inc. 2012 14. Admin PanelSite-Seeker, Inc. 2012 15. Twitter Top 10 Business Tips Site-Seeker, Inc. 2011 16. CommunitySite-Seeker, Inc. 2011 17. CommunitySite-Seeker, Inc. 2011 18. CommunitySite-Seeker, Inc. 2011 19. CommunitySite-Seeker, Inc. 2011 20. CommunitySite-Seeker, Inc. 2011 21. CommunitySite-Seeker, Inc. 2011 22. Direct Messages (DM) Dos Thanks for follow, with personalizedmessageQuick private conversations offline Donts Automated messages to new followersselling themAutomated messages asking newfollowers to LIKE your Facebook pageANY automated message, period. Site-Seeker, Inc. 2011 23. ReTweets (RT) Great way to connect with people you want to engage with. Dont just RT. Add value to the conversation.Site-Seeker, Inc. 2011 24. Hash Tags (#) #bbsmc #joltboltSite-Seeker, Inc. 2011 25. Consistency Engage regularly Monitor and& consistently respondUtilize tools to Establishhelp maintain Xcommunity consistencyCONSISTENCY Site-Seeker, Inc. 2011 26. PUSHPULL Pull tweets are Push tweets engaging and encourage are all about me! conversation.10% 90% PUSH PULL Site-Seeker, Inc. 2011 27. Building Rapport RTs DMs#sShout Outs XRAPPORT Site-Seeker, Inc. 2011 28. Monitor EffectivenessResource Bonus:1. Go to youtube.com/user/siteseekerinc2. Find the Jolt & Bolt Playlist3. Measuring Social Media ROISite-Seeker, Inc. 2011 29. Management Tools Site-Seeker, Inc. 2011 30. Blogging Site-Seeker, Inc. 2011 31. Ask an expertSite-Seeker, Inc. 2011 32. Why blog? Become a thought leader look to gain a competitive advantage Its fresh content! Attract prospects and engage users Its a business tool! Site-Seeker, Inc. 2011 33. 5 Experts. 5 Keys. Content Consistency Form & Function Promotion EngagementSite-Seeker, Inc. 2011 34. ContentDont target your industry.Target your audience.How to find subjects? Google Alerts Google ReaderGet to the point!Site-Seeker, Inc. 2011 35. Consistency Post often at least twiceweekly. Consider splitting long postsinto 2 shorter posts Site-Seeker, Inc. 2011 36. Form & Function Dont try to be funny if youre not funny . . Grammar, spelling . . . PLEASE! Link. And link again. Site-Seeker, Inc. 2011 37. Engagement Form relationships by adding something to the discussion. Start WWIII? Link to other relevant blog posts. Be Interactive!Site-Seeker, Inc. 2011 38. Promotion Socialize Dont be afraid to promote yourself!Find a community, dont try to build one.Distribute and repurpose blogcontent. Site-Seeker, Inc. 2011 39. YouTubeSite-Seeker, Inc. 2011 40. YouTube Playbook Download it here: http://bit.ly/uY74KFSite-Seeker, Inc. 2011 41. YouTube AnalyticsAccording to The new analytics will help you better understand . . . Your content Your audience Your programming Site-Seeker, Inc. 2011 42. YouTube AnalyticsBut what is yourSTRATEGY??Site-Seeker, Inc. 2011 43. YouTube AnalyticsGetting started: Macro to Micro Compare Metrics New videos and Older videos Site-Seeker, Inc. 2011 44. Where To Find AnalyticsSite-Seeker, Inc. 2011 45. Whats Being Reported Views Reports Views Demographics Playback Locations Traffic Sources Audience Retention Engagement Reports Subscribers Likes and Dislikes Favorites Comments SharingSite-Seeker, Inc. 2011 46. Audience Retention Rates Site-Seeker, Inc. 2011 47. Audience Retention Rates Site-Seeker, Inc. 2011 48. Audience Retention Rates Site-Seeker, Inc. 2011 49. Audience Retention Rates Site-Seeker, Inc. 2011 50. Community Engagement Site-Seeker, Inc. 2011 51. Tagging & Optimizing ContentSite-Seeker, Inc. 2011 52. Tagging & Optimizing ContentSite-Seeker, Inc. 2011 53. Need more info?Site-Seeker, Inc. 2011