PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com
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Manage Multiple Content Streams Like Monster.com PRSA Digital Impact April 3, 2012
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Go behind the scenes at Monster.com to see how it runs its social media program — from planning to execution to measurement, and back again. In this program, you’ll learn how to monitor and contribute to conversations, decide what NOT to measure and more. Learn how to identify the right channels and create a voice for each. Find out how to coordinate multiple messages across multiple channels. Discover how to add analysis to measurement.
Transcript of PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com
Manage Multiple Content Streams Like Monster.com
PRSA Digital ImpactApril 3, 2012
The Presenters
Kathy O’Reilly, Monster Worldwide> Sr Director, Social Media & Public Relations> 20+ years in TV production, PR, media
relations and social media> @kathyoreilly
Doug Haslam, Voce Communications/Porter Novelli> Agency Account Lead> 20+ years in communications, from
radio/journalism to tech PR to social media> @dough
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Monster History
1994 – Founded2007 – Seeker Blog Launched2010 – MonsterThinking Blog Launched2007 – Joined Twitter2009 – Facebook2011 – BeKnown Blog Launched2012 – 13+ Primary Social Media
Channels Launched to Date (US)
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Voce Communications/Porter Novelli
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“Hub & Spoke” for Monster
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Content Planning and Voices
Editorial CalendarVoice and Tone> Recruiter/Employer Audience> “Seeker” Audience> Corporate Voice/Thought Leadership> Guests
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Monitoring and Response
ProcessSpeedMessage Coordination
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Measurement
Goals (Define “Success”)>“Macro” Measures
Benchmarking Metrics (Know what to ignore)>“Micro” Measures
Coordination>On-Domain Off-Domain
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Measurement
Goals (Define “Success”)>“Macro” Measures
Benchmarking Metrics (Know what to ignore)>“Micro” Measures
Coordination>On-Domain Off-Domain
Data Lies - Trends Don’t
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Measurement – Macro Measures
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Measurement – Micro Measures
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Measurement – Reporting
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Tools
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Some Resources
Mashable.com Socialmediatoday.comSocialmediaexplorer.com SocialMedia.org SNCR.org Our Peers
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Thank You
Kathy O’Reilly (@kathyoreilly)
Doug Haslam (@DougH)
