PROVINCIAL DEPARTMENT OF TOURISM AND PARKS

Structure and Opportunities

New Brunswick Public Service – Committed to our Values:

• Competence• Impartiality• Integrity• Respect• Service

Tourism and Parks

Mandate:

To increase the profile and performance of the tourism industry in New Brunswick and to

ensure that provincial Parks are an integral part of this effort.

Minister’s Office

Minister – Elected Official – Cabinet

Deputy Minister – non-elected

To generate economic prosperity for New Brunswick through responsible promotion and development of year-round tourism activities

while maintaining the environmental and cultural integrity of the province.

Communications Division

Communications Director

The Communications Division is responsible for informing the public of tourism activities in the province through ongoing relations with the media and the public.

The staff ensures that the Department's message reaches

the public through the various media. The Branch coordinates the Department's communications activities and advises senior officials on communications-related

matters.

Strategic Policy and Planning Division

Positions:

Director, Senior Policy Analyst, Legislative Coordinator, Policy Analysts

The Strategic Planning & Policy Branch is responsible for legislative support and for coordinating the

Department's contribution to broader government policy issues. The branch is also responsible for the collection,

management and dissemination of provincial tourism industry data, tracking, analyzing and reporting on

tourism trends.

Financial Services Branch

Positions:

Manager, Accounts Payable, Accounts Receivable, Travel Claims

The Branch provides budgeting, accounting, financial

planning, monitoring, consulting, general office and

administrative support services.

Departmental Services Unit

Providing advice on purchasing and administrative policies, providing central office receptionist and postal services, coordination of

telecom, asset management, office moves and space

allocation.

Human Resource Services Branch

The Branch provides programs and services that enhance

organizational and individual effectiveness by ensuring

that the appropriate human resources are working to

meet the current and future business requirements of the

Department.

Marketing, Development and Operations Division

The Marketing Division is responsible for creating awareness and demand for New

Brunswick as a year-round tourism destination, as well as

generating business for the New Brunswick tourism

industry.

Marketing Development and Operations

Marketing and Sales Division

• Special Projects Branch• Content Development Branch• Marketing Branch

– Advertising and Publications– Web Technology

Marketing Development and Operations

Marketing and Sales Division

• Sales, Partnership and Business Development– Media Relations Section– Trade Sales and Partnership Section– Visitor Engagement Section

• Intercept Program Unit• Tourism Communication Centre Unit• Visitor Information Centre Unit

Product Development Branch

Regional Development and Sector Development Section

The Product Development Branch provides leadership in tourism product development to all New Brunswick

tourism industry operators. The Branch is responsible to execute the 2009-2012 Product Development Direction and is responsible to foster the development of year-round, consumer focused tourism experiences that

deliver an exceptional New Brunswick experience to guests.

Tourism Operations Branch

• Agreements and Concessions• Operations and Capital Section• Larry’s Gulch• De La République Provincial Park• Sugarloaf Provincial Park• Mactaquac Provincial Park

– Mactaquac Golf • New River Beach Provincial Park

Tourism Operations Branch

• Herring Cove Provincial Park– Herring Cove Golf

• Parlee Beach Provincial Park• Murray Beach Provincial Park• The Anchorage Provincial Park• Mount Carleton Provincial Park• Hopewell Rocks• Village Historique Acadien• Kings Landing Historical Site• Miscou Provincial Park