Kansas Department of Wildlife, Parks & Tourism · 2016. 7. 7. · #KTC15 Questions? Text KDWPT672...
Transcript of Kansas Department of Wildlife, Parks & Tourism · 2016. 7. 7. · #KTC15 Questions? Text KDWPT672...
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Kansas Department of Wildlife, Parks & Tourism
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Kansas Secretary of Wildlife, Parks
& Tourism Robin Jennison
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Building Kansas Together
Growing Kansas Together
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Byways of Kansas
Flint Hills | Strong City Glacial Hills | AtchisonFrontier Military | Fort Scott
Gypsum Hills | Barber Co Route 66 | Baxter Springs Native Stone | Volland
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Post Rock | Wilson Prairie Trail | Lindsborg Smoky Hill | Ness County
Western Vistas | Gove Wetlands | Quivira
$1 Million Grant
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Private/Partner Investments
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Cheyenne Bottoms
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Lincoln Street Bridge & Dam Wichita
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Hillsdale Lake Shooting Range
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Flint Hills Nature Trail
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Hunting & Fishing Development
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Kansas Tourism Budget
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Year in Review
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The results…
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The results...
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The results...
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The results...
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The results...
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The results...
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The results…
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The results…
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The results…insert graphics associated with the annual report
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Let’s meet the team
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The Governor’s Council on Tourism
Lynda Fort Bridgette Jobe
Ken Corbet
Jan Stevens
Jim
Han
ni
Adam
Mills
Suzan Barnes
Tom
Hol
land
Cheryl Collins
Mik
e K
ing
Kansas Bed & Breakfast Association
Kansas Senate Kansas Museums Association
Kansas Sport Hunting Association
Kansas City Kansas CVB
AAA Kansas
Kansas Restaurant & Hospitality Association
Dodge City CVB Grand Central Hotel & Grill Kansas Department of Transportation
Shel
ia L
ampe
Butch Stucky K
ansa
s P
etro
leum
M
arke
ters
Ass
ocia
tion
Cheryl Collins
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Partners
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Partners
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And most important…..
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New Creative
Leisure
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New Creative
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New Creative
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#KSBucketList
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Micro-Moments
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Making Micro-Moments
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Igniting Change
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TravelKS.com
• Responsive Design• Interactive Map• Related Content• Images/Video• Regions/Cities
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CrowdRiff
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CrowdRiff
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Arrivalist
2014 Arrivals
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Arrivalist ROI
$85.55$112.09 $83.67
$37.84 $28.44 $12.51
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Arrivalist Co-op
• 4 participants started in May• Varying budget levels, creative• 0.21% CTR • 1,305 estimated arrivals• $25.69 ROI
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Arrivalist 2016
• Open it up• Participate through co-op
– or –• Get pixels & place yourself
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Destination Dashboard
Powerful Insights. Centralized Data• Connects all of our data feeds• Ability to create multiple
dashboards• Website Dashboard
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Ignite Tourism...Ignite Kansas