1. 1. #INBOUND14PROVE YOUR ROIMake Smarter Marketing Decisions By Tracking Marketing AnalyticsAlexis Bradley & Ari PlautInbound Marketing Consultants
2. 2. Fun fact: Just bought a house.Principal Inbound Marketing ConsultantAlexisBRADLEY
3. 3. Fun fact: Grew up in a small town in Vermont without a single stop light.AriPlautInbound Marketing Consultant
4. 4. 1The Importance of Analytics2HubSpotReports & Use Cases3Product Demo4Q&AAGENDA
5. 5. #INBOUND14The Importance of Marketing Analytics
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7. 7. #INBOUND14Proving Marketing ROI is the Biggest Challenge for Todays Marketers.
8. 8. #INBOUND14Without Marketing Analytics.
9. 9. #INBOUND14What happened in the pastWhat could happenWhat to do nextUNDERSTAND
10. 10. #INBOUND14# of leads in the funnel that will convert to customersRevenue forecasting# of MQLs that will be given to Sales this monthCONTROL
11. 11. #INBOUND14Reallocation of marketing spendContent mix optimizationOptimization of blog postsChange to social media scheduleInvestment in marketingADD SCIENCE TO THE ART OF MARKETING
12. 12. #INBOUND1433%of B2B marketers dont even attempt to measure the financial impact of marketing!!
13. 13. #INBOUND14Lets all promise to not be part of the 33%
14. 14. #INBOUND142HubSpotReports & Use Cases
15. 15. #INBOUND14SourcesAnalyze the traffic that brought visits, leads, and customers to your site.
16. 16. #INBOUND14Sources Report Example: Visits from Social MediaHow many visits you are getting from social media broken down by each channelWhich channel brings in the most qualified contacts & customers
17. 17. #INBOUND14Attribution ReportBased on someones first interaction, last interaction, or all interactions to identify what marketing efforts lead to conversions.Enterprise only
18. 18. #INBOUND14Attribution Report Example: Blog LeadsHow many leads you are generating from your blog contentWhich blog types/topics that drive leads
19. 19. #INBOUND14Contact ReportFlexible view of their entire contact database, or a certain segment, based on the information that's most important to you.Enterprise only
20. 20. #INBOUND14Contact Report Example: Leads Broken Down by OfferWhich types of offers generate the most leadsContinue to write and promote that those types of content pieces
21. 21. #INBOUND14Companies ReportThe ability to understand the revenue generated by each marketing channel on a per company levelEnterprise only
22. 22. #INBOUND14Companies Report Example: Revenue by Original Source TypeHow many companies are in your database by sourceWhich source generates the most revenue
23. 23. #INBOUND145Product Demo
24. 24. #INBOUND146Q&A
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40. 40. Fun fact: Rhode Island has Americas only naturally occurring lighthouse.@kippbodnarKIPPBODNAR
41. 41. Pound for pound, theres more sugar in carrot cake than raw carrots.@kippbodnarKIPPBODNAR
42. 42. #INBOUND14A caption about these dogs would be great right about here.
43. 43. #INBOUND14These dogs are wanted in seven states for tax evasion & fraud.
44. 44. #INBOUND14This transparent color box is a useful option for some larger images.
45. 45. #INBOUND14For a second option, consider this nice shade of blue. Thanks.
46. 46. #INBOUND1457% of web activity occurs in the evening.
47. 47. #INBOUND14The way people do business has changed.
48. 48. #INBOUND14How do you stand out in a crowded market?
49. 49. #INBOUND14QUESTIONS ?