Properati at PPW Conference Barcelona Oct-14
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Properati at Property Portal Watch Conference, Barcelona, Spain, Oct-14
Transcript of Properati at PPW Conference Barcelona Oct-14
Which is the most valuable real estate in the world?
Your Mobile Home Screen!
http://www.bvp.com/blog/most-valuable-real-estate-world
Habemus Mobile Revolution
and Habemus Mobile App :)
The Fight for the Mobile Home Screen
25% Facebook
25% Google
50% Others
750 (*) 750 300300
1.000 1.000 750 750
300 300 75 300
30075 75 300
2.100
3.500
1.725
http://play.google.com/store/apps (*) approx number of app installs at Android OS (in millions)
The new billion USD mobile club
and Mobile is Just Starting
http://www.kpcb.com/insights/2013-internet-trends
Mobile is Eating the World
http://www.kpcb.com/insights/2013-internet-trends
Mobile Country Ranking
Mobile RE in Developed Countries
Source: Property Portal Watch
Properati Mobile Web Share
(*) Google Analytics / Properati.com.ar
Android is eating the world
https://www.mapbox.com/labs/twitter-gnip/brands
Android is eating Barcelona
Android is eating Latam
http://www.eMarketer.com (*) Noncomputer internet traffic by OS in 2013
Deja Vu?
1980’s“PC”
2010’s“Mobile”
Software Hardware
Latam vs USA
USA Latam Latam / USA
184%Population
Internet Users
Smartphones
320 M 590 M
280 M 290 M 103%
220 M 145 M 66%
Market Cap in Latam...
USD 5 bn
USD 11 bn USD 1 bn
USA Latam
USD 65 bn
source: https://finance.google.com
USD 5 bn
Latam / USA
8%
9%
USD 0.5 bn ?
10% ?
E-commerce
Travel
Real Estate
Mobile Apps in Latam...
10 - 50 millionsinstalls
10 - 50 millionsinstalls
2 - 10 millionsinstalls
USA Latam
50 - 100 millions installs
source: https://play.google.com/store/apps/
10 - 50 millionsinstalls
Latam / USA
20% - 50%
20 %
2 - 10 millionsinstalls ?
20 % ?
E-commerce
Travel
Real Estate
Mobile Apps Installs @Latam
Web leader apps instaled
Brasil
MexicoArgentina
100k - 500 k
3.5 / 5
50k - 100k
160k - 650k 3.5 / 5
Colombia
Chile
LatamUSA
Rating
10k - 50k?
?
3.4 / 5
3.5 / 5
10 - 50 million
4.4 / 5Latam / USA < 2%Latam #1 Potencial 6 million (10x today)
Mobile Monetization?
Quality Lead Generation!
Quality Lead Generation
Mobile First 101
Mobile (design) first
Our Android App
http://play.google.com/store/apps/details?id=com.properati.user
Our New Android/iOS App
Our New Android/iOS Apps
Back to the future
HealthTravel Real Estate
Market Disruptions?
monthsSome Metrics
monthly visitors
600kOve
r 65k leadsgenerated
on average / month
600k properties
listed 800 new
liste
d
developments
&24 4countriesmonths
15k
brok
ers
contentproviding
+Properati (open) Data
http://www.properati.com.ar/data
+Walkability
+Neighborhood Insights
+Building Insights
Future “App Constellation”
http://avc.com/2014/05/app-constellations/
Buy & Rent
NewDevelopments
Sell by Owner
Sell by Realtor
Mobile Real Estate @Latam
1) Market cap opportunity:USD 500 - USD 1.000 millions
2) Business model:Quality lead generation!
3) Market leader in Mobile:>6 millions app installs
Mobile First and Now
Mobile is the future present
Go Mobile or Go Home!
